get to know Basic Marketing Principles What new entrepreneurs should know❗

get to know Basic Marketing Principles What new entrepreneurs should know❗

Marketing (Marketing) is important to the management of a business organization. and non-profit organizations (Non Profit Organization) to be successful and achieve the organization's objectives. especially in managing business organizations to be successful in the Free Trade era, where trade and investment are free and open to markets in all countries around the world. Under the framework set by the World Trade Organization (WTO) or in the new economic era (New Economy) caused by globalization. including the role of substance technology Information and Internet network system, which has increased the efficiency of communication to be more convenient and faster. and developed as a trading system on the Internet or E-Commerce business, which is currently considered a marketing channel with a rapid growth rate. with a high trade value of hundreds of millions of baht per year Although it began to spread only within ten years. Marketing is therefore the key to leading an organization to success under today's operating environment.

🔸 Definition of Marketing

American Marketing Association Has given the definition of the word Marketing as follows: Marketing is the action of various activities. In the business that results in bringing products or services from the manufacturer to the consumer or service user to be satisfied while achieving the objectives of the business

🔸 4P Marketing Principles

4P marketing is a basic marketing strategy. that new businessmen should pay attention to learn first Because it is considered the foundation of stability in doing your business by 4P, it will consist of

P – Products and Service If you are starting a business, the first thing you should pay attention to is making goods And your service can meet the needs of customers. But customer needs can change at any time. So doing your business requires product development. and service all the time To prevent imitation of competitors and make customers see that the product has been developed to be always up-to-date or development to be more quality And this is what will build confidence in that group of customers.

P- Price (Price) Setting the price is very important. Because that means the profit that will be made in each sale. There are several methods of setting prices. including setting the selling price by adding the desired profit with the cost price Psychological selling price setting Competitive pricing and more strategies for novice entrepreneurs. But the price setting that is popular with many Business will be pricing using cost + desired profit. But that doesn't mean that this method will bring you huge profits. Because the pricing is still a number of factors that you need to take into account. This is why novice entrepreneurs should thoroughly research their pricing strategies before starting their business.

P – Place (distribution channel) when you know that the product and what kind of services can meet the needs of customers and a reasonable price has been set The next issue you need to keep in mind is location. that you choose to sell products and your service If you choose to sell products in an alley that is less crowded. Your sales can be difficult. In addition to choosing a location Distribution channels also need to consider transportation, inventory storage locations. Both of these can affect your profits as well.

P – Promotion (Marketing Promotion) Marketing promotion is made to stimulate more sales. or to introduce new products into the market by giving out trial samples, price reductions, and organizing promotions on special occasions to attract attention that will cause the need to buy your product This will probably make you less profitable. But this is definitely a great way to expand your customer base.

🔸 4C Marketing Strategy

1. Customer – what the customer wants or looking for

Businessmen need to turn more attention to customers. Study and understand customers that What does the customer really want or look for? There may be a survey to collect that information. What problems or pain points does the customer have that want to be resolved? After that, the product was presented. or services that support the needs at this point

2. Cost – the value of the customer

The customer will make a comparison between the prices. and the quality received that is worth it or not including time, feelings, and other factors that customers have to exchange for purchases or use our services

Product pricing should be consistent with the quality of the product. and the value that customers receive If the product price is very high And the quality is very good too. why customers pay because it feels worthwhile and reasonable

3. Convenience – Convenience in purchasing or use the service

In this section, we have to consider which distribution channel is the most convenient for consumers. There may be a survey to collect information that Our target customers usually buy products. or this type of service through which channels including which payment method is the most convenient for customers

Today we are in the online era. Some businesses don't even need a storefront. Just selling products through various online media. In addition, we must have a variety of distribution channels in order for many groups of customers to access products. and our services And it can also increase your chances of making a sale.

4. Communication - communication and choosing a communication channel to meet the target group

communication here will not focus on inviting or guiding, but will focus on communication style the content presented Or which media channels are most relevant to our customers?

If we communicate to customers that Why is the customer suitable for the product? or our services At that time, the customer may not have made a purchase decision. or use the service But when customers want to buy products or use the service Our business may become the top choice at all.

🔸Direct Marketing

Communicating to sell products directly to the target which may be contacted via mobile phone Mailing or any channel which such communication It must enable marketers to measure the response from consumers as well.

A form of media that is often used in direct marketing. can be divided into two major groups:

- Direct use of media is to use media to contact directly to the selected target audience. It is expected that this target group is likely to have the most demand for products and services. and expected to receive a high response which are popularly contacted via telephone, postal and computer

- use of mass media It is a communication to a broad audience. So that these target groups are familiar with products and services before making a purchase. It is commonly communicated through radio broadcasting. Television and print media

🔸 Everything you should know about solving problems with 5W1H

1.What: What?

Description: A description of the activity, problem, or objective of the project.

Goals: Objectives, Actions, Processes, Machines

Example questions: What is the problem or risk? What are the things to watch out for? What is the nature of the product?

2.Who : Who?

Description: Determine the person involved. Stakeholders, responsible persons or affected persons

Targets: operators, managers, suppliers, victims, direct stakeholders

Example questions: Who is responsible? Who is the problem?

3.When : When?

Description: Determines when the situation will occur.

Goal : Day/Month/Year ,or duration and frequency

Sample question: How long does it take? When is it installed? How often does the problem occur?

4.Where : Where

Description: Describe the location.

Target : Factory, meeting room, workstation, Zoom Meeting or customer company

Example question: Where is the installation location? Which machine is the problem?

5.Why : Why?

Description: Describe the motivation or purpose or reason behind the way you work.

Goals : Goals, Objectives and Reasons

Sample question: What is the objective of the goal? Why did you choose the machines of this company?

6.How : how

Description : Define operation methods, procedures and methods.

Goal : Organizational Algorithm work process

Example question: What is the management plan? What kind of problem solving method do you use? What resources are used to achieve the objectives?

Finally, about basic marketing. As already explained Marketing covers many topics. which would not be able to explain all in one article If you're new to marketing. It is recommended to read the subsections of this article carefully.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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