ðĢ Get to know "customers (Custumer)"
ðĢ Get to know "customers (Custumer)"
When selling or exchanging goods for money There are three main factors that we are probably familiar with: the buyer, the seller, the product and the deal. In this article, we will discuss the Buyer or what we know as "customer"
ðđWhat is a customer?
The word âcustomerâ, if you look at it in a simple way, is exactly what it says. contact person have a good relationship with each other in trading should be taken care of Provides comfort like a child But most people look at it and mean it. It is the person who exchanges mutual benefits and then disperse. In spite of the true meaning behind this word, it is very deep and meaningful.
Do you really know? that in the marketing angle Customers are like one of our benefactors. Because they are the people who help support our trading success and move forward. Therefore, it is the origin of the word âCustomers are Godâ Customer groups can be divided into 2 types.
1. Internal customer (Internal customer) is someone who takes care of each other step by step or called a team of employees in the company itself. For example, a cake factory, when Party A finished baking the cake, it passed the cake to Party B, decorated the cake, and then Party B passed the cake to Party C to package, put the cake in a box, and sell it.
It's obvious right? that the employees themselves are customers of the department that worked before us leading to the idea of ââworking better that Next process are our customers
2. External customer (External customer) is the person who judges the quality of the product and the company. Be an important person in taking our business further. being a person outside the company who are looking for products that meet their needs External customers can be divided into two sub-forms.
- Indirect customer
- Direct customer
If a simple summary For example, Company A is a customer who wants to get the product. An indirect customer is a secretary who keeps contacting and coordinating. Check the quality of work Before buying products to deliver to direct customers, which is the company's president. who is the person who benefits and will judge whether the quality of the product is good enough to buy or not, etc.
ðđ Get to know your customers
When we decide to start a business We need to know the people we want to sell our products to. for example cosmetics for women Be clear that you want to sell this product to a female customer or someone who loves beauty, for example. This is what we call an example. âChoosing a target audienceâ, we can categorize the target audience into 3 types as follows:
- Market segment (Segmentation) is divided according to the basis of people such as age, gender, attitude, values.
- Choose a target market (Targeting) to sell products that are targeted to a specific group of people, such as products for fitness lovers.
- Market position (Positioning) show the standpoint of our products as a type of product, such as dietary supplements that help slim and white.
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