Get to know LVMH

Get to know LVMH

In this article, we would like to present knowledge about the world's leading brand companies. If you're ready, let's go see it.

Get to know LVHM

LVMH is a company owned by Bernard arnault, a public limited company from Paris. France which is a business related to luxury products at the world's leading level There are more than 75 brands in this chain. For example, brands that you know and have heard of such as Celine, Christian dior, Louis vuitton and many more.

1. Origin and beginning of lvmh

which by bernard arnault began to foresee the path of the fashion business when it moved to a wealthy neighborhood in the United States and when he returned to France He himself has started to do business with a full-time fashion brand. In which he bought shares from a company called financière agache, a company involved in the production of brand name products like Christian dior, where he used his knowledge and ability in business management and marketing. As a result, the christian dior brand is successful and is also a profitable brand for the company as well. Later in 1989, he became a major shareholder and also became a lvmh company and also created a world-class luxury brand-name product line. lvmh doesn't just have clothes. but also jewelry, including various gems Cosmetics and to have a real estate business as well.

2. The largest customer group of lvmh is the Asia side.

Normally you will see most of the products are made in China and are very cheap to export to other countries. to be sold But on the other hand, what lvmh does is the opposite. Because the countries that can make money for them are countries in Asia. And during the year 2020 Asian countries can earn up to 34% of lvmh's total revenue. which is considered the highest ranking and followed by the United States and on the European side

3. K-pop that influences and results in business growth

which is something that many people already know Luxury brands are starting to hit the Asian market. By bringing more K-pop artists as presenters which if you notice carefully That K-pop artists often wear clothes or accessories. That's good marketing and promotion. In addition to the k-pop artist side, artists from the Chinese side will also be appointed as brand ambassadors of the brand as well.

4. What is the reason why Asian artists are chosen as brand ambassadors?

from that information In terms of fashion-related business websites It has been summarized as follows:

- Most of our customer base is Asian customers. As has been mentioned above. For the reason that the Asian side is lvmh's largest customer base with a share of sales of up to 34%.

- The brand wants to penetrate the target market of teenagers. Which has been analyzed that the brand must It will penetrate more target groups that are teenagers in Gen Z. which during this age tends to follow more artists in Asia This will allow to expand interest.

- Facing reality In which the head of strategic planning has said that At the time when there was no outbreak of COVID Visitors are able to make purchases at the storefront.

- The so-called greater chaina effect on brand profits during COVID Which, who specializes in international marketing in Shanghai and San Francisco, said: Asian countries have been a key contributor to brand profits during the pandemic.

- The charisma of k-pop artists that affects the world Which talent and outstanding achievements can bring k-pop artists to fame. and be able to enter the world market And that's why it's a combination of target groups in both Asia and the West.

- Conducting a campaign on the topic of stop Asian hate, in which the use of artists as presenters Helped to drive away from white-dominated advertising. And during the epidemic, there was an increase in hate crimes against people in Asia.

- Power from the fans Attracting customers from those who are fans It's marketing that can be called smart and has a positive effect on the brand.

5. bernard arnault ideas that can be used

Various ideas that can be used in the fashion business. or other businesses are as follows:

- I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future. We often exchange ideas about different products. And they show off their own ideas. and debates about campaigns and ads and often create new things Every time it can be found in the future.

- It is not enough to have a talented designer the management must be inspired too. Executives need to be motivated to be inspired as well, for example.

How are you doing with the tips presented in this article? Hope it will be useful to all readers and see you again in the next article.

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