Get to know ❗ Online Marketing Tools
Get to know ❗ Online Marketing Tools
🔹 Marketing Communication Theory
in modern marketing operations to be successful In addition to producing suitable products that meet the market demands Incentive pricing including organizing a distribution system for good target customers It's not enough Marketers need to be successful in communicating with different stakeholders as well. Communication is therefore a mediator between buyers and sellers. effective communication will be able to influence the behavior of the recipient to be accepted and can follow Because marketers need to communicate with customers in order to gain acceptance. and decision to buy goods and services offered for sale Therefore, it is imperative to study the theory of communication to understand it in order to apply the knowledge appropriately.
🔹 Meaning of communication
The term “communication” or “communication” has been defined in many different ways.
1. Lamb Hair and McDaniel (Lamb, Hair and McDaniel.1992:424) have defined it as “communication is the process of exchanging meanings or creating a common meaning among individuals. Yo relies on commonly understood symbols as a medium. Individuals create meanings together to express feelings, thoughts, facts and attitudes.”
2. Schramm (Schramm, quoted in Belch. 1993:188) has defined that “communication is the process of creating ideas together. or commonness or oneness of thought between the messengers and the recipient of the message.” From this meaning, it shows that communication will take place There is a need for some common thought between the two parties. with news or information transmitted from one side to the other (or from one group to another)
so the meaning of “Marketing communication” can be summed up as a concept that is all activities that marketers have done. To be a stimulating and motivating news to convey meaning and convey ideas through various media to the target group. about a product or service or something else in order to eventually accept and make a purchase decision or show behavior in response to either one as expected
🔹12 Online Marketing Tools
1. SEM rush
SEM rush is one of the most popular SEO tools due to its functionality that allows you to search. along with checking your own status and what you can do to improve your position in the SERPs
2. Venngage
Visual marketing is highly effective on platforms like Facebook, Instagram, and Twitter, so it's great to use Venngage to support SEO or visual marketing because it is a powerful tool for creating infographics. Graphics in 3 easy steps
3. BuzzSumo
Content marketing is an effective method. and has been recognized by many marketers over the years. So if you've tried BuzzSumo as content marketing, You will find content Stories that are trending on social media by just using keywords or keywords related to your article in search
4. Post Planner
When you're interested in content marketing But to think or find interesting content to make Content is quite difficult. But if you use the Post Planner tool, you can source content that your audience will be interested in. It uses algorithms to analyze audiences and then suggest interesting topics. is of interest to you
5. SocialCaptain
SocialCaptain It's one of the Instagram marketing tools that many big brands use to automatically communicate with their millions of followers each day. Which is considered very important in marketing such as advertising.
6. Sendible
For those of you who work like an agency whose job it is to manage social media for multiple clients, Sendible is a great help to manage your multi-client tasks. Happens to each customer's account.
7. Unsplash
in online marketing investment photography or buy good quality photos To use it may be a matter that requires a small investment. But wouldn't it be nice if you could find a huge collection of photos like Unsplash that you can use, edit, and market before you want?
8. Planable
If you have a large social media marketing team, Planable is a tool you should consider. to implement, because Planable will help your team manage communication. and collaboration all in one place Prepare to say goodbye to email. and files in the cloud
9. Quuu
Even though you already have a ton of tools to use for scheduling posts. But you still have to work hard. So you turn to Quuu, a tool that will help you defend. and export the content you want
10. Buffer
Another powerful social media management tool. Because you can use Buffer to set post intervals for multiple accounts in a single dashboard. as well as working together with your team
11. Meet Edgar
MeetEdgar is one of the most advanced social media post scheduling tools. That gives you access to the post scheduling function. that most social media media still can't do Scheduling posts is very useful if you are a media editor. of the brand alone Because the MeetEdgar tool allows you to schedule posts. Automatically share duplicate content
12. Typito
Video content creation is another form of marketing that most marketers use for their brand. Typito is a tool that lets you create video content. where you can drag and drop, add images, music and subtitles naturally into your videos. that you can use to design your own video marketing materials
flow of changes in today's world This causes entrepreneurs to adjust their strategies to meet the ever-changing needs of consumers. Marketing communication is another strategy that plays an important role in building relationships with customers. It can help differentiate your products and services. create a sustainable competitive advantage Entrepreneurs must use integrated marketing communications. Many communication tools to make it more integrated to meet the needs and satisfaction of customers Marketing communication planning for SMEs is therefore one strategy that helps SMEs to reach more customers.
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