How important is it to choose your audience on Facebook❓

How important is it to choose your audience on Facebook❓

The Facebook audience that is used to shoot ads is an important tool to help solve the problem that many online businesses are facing. That is, shooting Facebook ads is still not successful. Or feel that the cost of advertising that we shoot to add Facebook It's getting more and more expensive. Maybe this kind of problem Maybe it's not because you're not good at shooting ads, are not accurate at shooting, or are not good at analyzing your target audience. But maybe it's because you only shoot one Facebook ad. Shoot using the same repetitive audience that you may not know that to shoot Facebook ads. actually have There are three types of Facebook audiences that matter.

📍 Types of Facebook audience used to shoot ads

👉🏻Type 1: Advertising campaigns to Facebook audience with Detailed Target Audience.

Detailed Target Audience is the target audience for Facebook ads that we choose to customize the details of the target audience. The details that we use to define the target audience like this are gender, age, location or place of residence by selecting a country, province, or selecting a pin to specify a specific location and distance.

including setting interest and behaviors of the target group This is to enable Facebook to deliver our ads to people who are most likely to be interested in and place our order. Most of the people who started shooting Facebook ads. Often start from the target audience in this manner first. because it can be done without difficulty and uncomplicated just need to study the technique analytical method as well as the idea of shooting a lot of advertising

👉🏻Type 2: Advertising campaigns to target audiences with Custom Audience.

Custom Audience or custom audience is the audience that we create ourselves. Be specific from the sources we have. Which shooting like this will help increase the efficiency of shooting Facebook ads very well. Because instead of having to shoot ads to find interest or age.

Which actually is very broad, requires study and analysis of the target audience. sampling feasibility assessment and predicting the target audience, etc., which all depend on the brand's experience. long time brand Been doing business for a while It will be enough to know your own customer group. But if you want to expand a new customer base Also known as opening a new market? It also requires analysis and reassessment.

but also shooting advertisements Custom Audiences, like Custom Audiences, will help us fill this gap. because it is shooting advertising back to Target audience that we already have a database

If you look at the picture above, you can see that Custom Audience audiences can be created from a database that we have in many ways. And the way we deliver the information we have to Facebook is also different. Topics most businesses use frequently include:

- Customer List topic

Refers to a group of people who have a database of phone numbers or e-mails, for example, we have a base of 1,000 old customers. Keep a phone number and email address. When we want to do promotional promotions to bring old customers back to buy things. We are able to create a file as a phone number and email file. Then throw it to Facebook to shoot ads back to only those we have entered their email and phone numbers.

- Website topic

Refers to a group of people who have visited our business or company website. This can be done by installing a code called Facebook Pixel on the website. It will link Facebook fan page with our website together. Once Facebook Pixel is installed, we will be able to shoot Facebook ads back to the group of people who have visited our website.

This will increase your chances of closing the sale well. Because most of the people who come to the website are often from searching from Google again, where people who search for information on Google are generally people who are interested or have a desire to buy that kind of product. Let's look at the website first. Chow may not have made a decision to buy right away. May be in the process of making a decision and studying the information to compare with other brands that are our competitors first

What we can do to increase the likelihood of closing a sale is to shoot Facebook ads back to those people. The advertisements that are shot should be promotions, campaigns, or other privileges that encourage purchase decisions. It will help to close the sale easier.

In addition, the Custom Audience audience, the website topic has another special function. If we have the skills to shoot Facebook ads like Custom Audience, we will be able to be specific. that the target audience that we want to shoot ads to Must be the person who visited our website in the past few days or months. as well as specifying specific groups of people who visit our website on which web pages

Which most often choose to shoot to the audience who clicks to view the product page because that means people who really want to buy the product. Shooting ads to the audience in Custom Audience can increase accuracy more than shooting ads. Just attention-based or Detailed Target Audience. And the chances of closing a sale are increasing as well.

- Facebook Page topic

Means creating target audiences to shoot ads from people who interact with our Facebook Page, such as people who previously messaged inbox for details or people who have come to buy our products, etc. Instead of shooting ads by targeting according to Interests such as beauty, construction, weight loss, etc., which are broad terms.

in fact people who are interested in a particular subject May not be the person who wants to buy the product. for example beauty salon business Choose to shoot ads for people who are interested in beauty and skincare, but in reality. People who are interested in it may not want to go to the beauty salon. But just want to buy cosmetics or skin care products is fine.

So instead of shooting broad targeted ads, it's better to shoot for people who have messaged our inbox in the past. How many months can you go back? Because people come to ask for product details, ask for prices, or ask for promotions. Often people are interested in our products to some extent. It makes shooting ads more accurate and closes sales easier.

👉🏻Type 3: Advertising campaigns to lookalike audiences.

Lookalike Audiences are similar audiences, meaning they have similar characteristics, interests, and preferences.

This lookalike audience is based on the idea that a person has likes, interests, and passions for a particular brand. People who resemble him in all respects, such as having similar lifestyles or may be in the same age range. same sex Or have similar interests in life, people tend to have or have the opportunity to like the same brand.

📍How to find Facebook audience

1. Who is our target audience?

For shooting Facebook ads, we must first know who our target audience is. Mainly, Facebook has things that need to be defined when we have to do 3-4 normal ads, which if we look at this Facebook ad well, it will Like Market Segment, market segmentation itself (but Facebook defines it as a target audience).

- set location

- Set age, sex

- Determined by interests or behavior

- Language (depending on business use depending on the product and service)

Briefly, let us first understand our products or services and who our target audience will be. And then we go to set the target audience on Facebook again.

2. 6W1H, apply it to understand your own product more.

If anyone still can't figure it out Can use the 6W1H principle as a theory to help us understand consumers better. but apply to their own products or services which were analyzed closely It helps in understanding your products or services as well. and should see more pictures It can also help us to define the framework of the target audience that we want to present to a certain extent.

3. Free Facebook Audience Insights Tool

A cool tool from Facebook that will tell you in a very good way. It will tell you in detail about your Page's interests, age, place of residence, and mobile devices that the target audience is using. So let's get started.

Start by opening the Facebook Ads Audience Insights page. But you have to open it on your computer, iPad, tablet, or a device that can adjust the display like a computer. If using the phone version, it cannot be displayed.

Enter the link and you will see a page like the picture below, click on “Everyone on Facebook”.

Next, in the red circle, let us enter the country or province that we want. But here we will put "Thailand" into it. The underlined part is that we can see what country information we have selected.

Select the age threshold we set. and the gender that we want to find the target audience on Facebook

Next, let us put the interests that we have listed above and then the Dashboard page will change.

Initially, we will look at whether page likes and categories are related to the audience that we fill in or not. Emphasize that if the first 3 – 6 likes of the page are close to your business, we can assume that this target audience can go on. The category itself is the same. But in the picture below, if doing business for football team tailoring, it may be necessary to find the scope of the target group more clearly.

We can also look at other topics, including location, activity, demographics. So that we can use these data to analyze predictions about the target audience.

However, when doing it, it will be used in conjunction with Facebook Ads Manager in searches. Because in Audience Insight will not say really. Then this target group is interested. Or is it a job position? In order to choose to meet the needs, so use them together.

If we find a target audience that meets our needs already. then lead that target group to shoot immediately add Facebook

4. Find with InterestPRO Targeting Program

The audience that Facebook is showing is very small. Especially for the deep target audience, Facebook doesn't show up at all if we type that word or keyword incorrectly, plus some words typed directly and still don't show up. So that's it The “targeting program” is another tool that helps you find the hidden audience of Facebook by pulling the API from Facebook ads to bring out the audience for us to choose.

5. Facebook target audience ideas

Every time we run Facebook Ads, we almost always find a new audience. Or for those who create new Facebook add, they may still be confused about how to define the target audience. or must be put to match the product target group

Having said that, it might not work. Because what we think and what Facebook has, the target audience is not exactly that precise, so we have to find additional target groups to blend in to make it more perfect. like mixing different colors To get the color we want.

- Enter a mixed audience

Facebook audience targeting doesn't have to be a direct name. Or put it to match the product only We can mix and match audiences if they are similar in behavior so that Facebook ads are most relevant to the audience we want. For example, selling skin creams can include a cosmetic or beauty clinic audience. because they are in the same category

- Go look at the pages closest to us

Try to look from other people's pages to see that people who comment or like their pages often, why they come, what behavior is like. so that we can improve our advertising and our target audience As an example below Let's make a page about video clips. Then go to the page that is close to us to see who the target audience is. What does it look like in the beginning? and used for further analysis to make advertisements or various content

- Look at the advertisements sent to us

We are able to browse the advertisements of competitors or people doing business close to you. and can also sneak a sneak peek at the initial target audience as well You can do it as shown below.

- Find advertising ideas to apply to your own page with Facebook Ads Library.

Let's start with this link first : Facebook Ads Library. Once you have entered it, fill in the name of the page you want in the frame.

📍5 ways to find a target audience to shoot add

1. Select a target group from interest

This method may be a basic method that many people do, but did you know that in order to really get the interest of a specific customer, you need to set interest to penetrate as much as possible, but still get a large amount of it, for example: Clothing stores target us as a group of teenagers, but actually may have to go deeper into behaviors such as Interested in street wear, maybe like dancing. love watching dance clips Likes to listen to pop dance music.

2. Select the target audience from the area.

Especially businesses that have a storefront or a male franchise that relies on people in the surrounding area as a target customer group. We can choose to shoot add from a location or a radius that is close to our location. in order to match the target audience as much as possible

3. Select the target audience who likes/not likes our page.

This method has the advantage that we will be able to choose to shoot the add better to reach different audiences. For example, we will shoot add people who don't like our page in order to add to new customers. who have not yet known Or we will shoot to the same customers when new products arise when we need to re-target, which we have to choose according to the right time.

4. Select the target audience who have viewed our content / video.

This will help us get one step closer to our customers' purchasing decisions. because we can shoot add to the group of people who have seen or read the content that we have posted means that people are more interested in our products It makes it easier for us to add and close the sale.

5. Choose a custom target audience

This will shoot the most targeted add. Because it is shooting add from the customer group that we already have data to import the file directly, but this method must have the same customer data / database first. (Which at present must obtain the consent of the customer before using the information according to the Personal Data Protection Act or PDPA)

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Details of online marketing services

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Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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