How is SEO different from SEM ❓ Business owners should know

chatstickforbrand
Nov 26, 2021
8 min read

How is SEO different from SEM ❓ Business owners should know

Online business continues to grow. Make the website become the main channel for selling products. Many brands that want to promote their website online. or turn your attention to online marketing Should be familiar with the term SEO, which is gaining interest and strength. And when searching for information, you may find the word SEM. Many questions. People may wonder what SEM is. If you hear it along with the word SEO, you may wonder how SEO is different from SEM. Why, when talking to many agencies, it is recommended to do these two things together. together Today we will take you to find the answer.

What is SEM?

SEM stands for Search Engine Marketing. It is a part of Search Engine Marketing (Search Engine Marketing) that involves buying advertisements on search engines.

When it comes to SEM, it means marketing on Search Engine (Google) in the form of paid advertising that may be known as PPC or Pay Per Click, where ad buyers are charged. (operator) according to the number of clicks

Because the most popular search engine of this hour is Google, so it's not surprising that when it comes to SEM, almost everyone is referring to Google Ads (also known as popularly known as Google Ads). that Google Adwords) is the main channel for SEM marketing.

In order to buy ads on Google Ads, advertisers will need to bid on keywords to determine the keywords that they want the website to appear when a search occurs. The location of the ads that the agency gives you can be based on a number of factors. Both in terms of the price-per-click ceiling that we set. both the quality rating of our website The more keywords we advertise, the better the quality score will be.

🔹What is SEO?

SEO stands for Search Engine Optimization. It is a part of Search Engine Marketing (Search Engine Marketing) that involves pushing a website to rank on search engines. (but not buying ads)

Doing SEO will use techniques such as keywords. Customizing the website's layout and content to suit Google and can respond to the needs of the searchers (Search Intent)

🔹 SEO can be divided into 3 main types:

- On-page SEO

is to update content and make other modifications. Occurring limited within the website All for the goal is to make your website more accessible to Google. Better understand the content of our website

- Off-page SEO

is to make our website referred to and become more known in the online world Most may focus on building quality links (Link Building) back to our website. The source website that we link back to our website should also be a quality website. Link building will work well.

- Technical SEO

is a customization that is not related to the content on the website or outside any website It focuses on the structure of the website. website speed and various codes

Good SEO is not a focus on one of the three types of SEO above. A good agency knows how to combine techniques. How from doing all 3 types of SEO to be the right strategy for your website?

How are SEO vs SEM similar?

After a brief understanding of SEO and SEM above, you may find that they are more different than the same. But they both share many important points in common. What will be there to see

- Both SEO and SEM help increase traffic to the website.

whether to do both or choose just one Something that must be together That is, both must help to improve traffic to the website. Of course, traffic may bounce back and forth indefinitely each month. There may be ups and downs Depends on other external factors as well, but the overall picture when compared broadly It should be seen that there is a better direction.

- Both SEO and SEM use keywords involved.

In the process of working while doing both SEO and SEM, keywords must always be involved. Because search engines connect to users with keywords. But of course, there are hundreds of millions of keywords online. Your agency will need to use research tools to help your business identify opportunities and possibilities to rank with keywords.

- Both SEO and SEM need time to experiment and collect data to find the right strategy.

In SEO and SEM, it takes time and trial and error to come up with the right strategy. In this world nothing is fixed. especially in the business world Any agency with deep experience and knowledge understands this well. And you have to explain to your customers that SEO or SEM is not a magic that will make you sell instantly. within how many months Rather, it's about research, trial and error to find the most suitable route for your website at that moment.

What is the difference between SEO vs SEM?

I have seen a brief overview of SEO and SEM above. Next, let's take a look at what's different about the two. Because it's the difference, this may be the deciding factor in considering whether it is true or not.

- SEM is effective to be viewed as Ads, but effective SEO is viewed as Organic Ranking.

When SEM deals with Ads, the result of a search is that when a searcher finds a website, we will see a label that says Ads, which indicates that this search result comes from paying to buy ad space. While doing SEO, when the results of a website are on the first page, there is no label labeled as Ads, and searchers will think that the results chosen by Google are natural (Organic). Money to do SEO is always helping.

- SEM can choose whether to specify any target group directly, SEO cannot choose directly.

When doing SEM, when creating an advertising campaign We will be able to determine who we want to see these ads, their gender, and their income. which province are you in what age like this etc. While doing SEO, it is not possible to select a specific target audience. Instead, it will try to push results through keywords that have been assessed that the target audience of your website will be searching for.

- SEM will see results faster than SEO.

Because SEM is paid to buy ads, Google is able to make ads of our website appear in search immediately. While doing SEO will take time gradually. Push the website to move up the ranking gradually according to the engine of Google's algorithm.

- SEO is an investment that reaps long term results. SEM cannot expect long term results.

As mentioned above, SEM is paid advertising, so we can instantly appear in our customer's search. But when do we stop paying? Our website will disappear immediately. Therefore, it is not an investment that can reap long-term results.

While SEO, although it works slowly. and a gradual process did not appear in a timely manner But when we are able to rank high and stable. Then we want to reduce the cost of SEO to be less or stop doing it at a certain time. Rank will not disappear immediately. will still be able to survive until the competitors come and squeeze us down

- SEO can drive more clicks than SEM.

This is very easy Imagine if it was you who were using Google looking for something. You will be more likely to click to visit websites in the Ads section or in the Organic section. The organic search results share much more clicks than the Ads section.

Naturally, we have a small sense of resistance. With clicking on Ads, if possible, I would like to click to visit websites that are more organic, which, of course, is a behavior that may not apply to all keywords. Because sometimes searchers may want to click on Ads more than it is possible as well.

🔹SEO vs SEM, which one is more suitable for your brand?

Now that you've understood the similarities and differences between SEM and SEO, let's take a look at whether it's a good idea to invest in SEM or SEO.

- Consider the competition in your business industry

Know him, know us, is always a necessary concept no matter what era. Before not competing with anyone, we need to know what our competitors are like on Google. Buy Ads or not and where to write Ads. Or stick to one page a lot? What's next with words? to find a space that we can insert into the race

Especially if we start doing SEM or SEO behind our competitors. Of course we are lagging behind. It's not easy to get to the rankings right away. Must know how to assess which channels we can access the area first.

- Consider how deeply your business knows your target audience.

If your base is tight Have a deep understanding of the market and customer groups It may be time to invest in SEO for better long-term results, but if you're still unsure of your market, doing SEM will allow you to keep experimenting with advertising. to see feedback from customers and study their own target audience to be more accurate

- Consider the length of your purchase cycle

The trading cycle of your commodities is short or long. The length of time the customer considers the purchase more or less. If the circuit is short Buy Ads space so your products and services can be seen quickly to customers. It may be an option that should give more weight. If the purchase cycle takes a long time to consider Will appear, but in Organic, it doesn't matter like this and so on.

- Consider the age of your business and the state of your website at that time.

If your website and business are very new, doing SEO can take a lot of time. Therefore, if the business is new, weight should be poured towards SEM in order to gain recognition and income first. Then gradually shift to weight on SEO when the website starts to have local traffic and conversions.

🔹Advantages and disadvantages of SEO (Search Engine Optimization)

The first advantage of SEO is that it can build credibility. And there is no need to spend money on advertising. Unless you hire an expert or influencer to produce content for your website. but the disadvantage is It's a strategy that takes time. and consistency in continuous content production to produce long-term results You cannot determine how long the website will stay on the first page. So you need to make content and backlinks with quality websites. This is why SEO is different from SEM.

🔹Advantages and disadvantages of doing SEM (Search Engine Marketing)

The first advantage of doing SEM is that it takes a short time to get your website ranked first in search engines. and clearly see the results It also guarantees that customers will see your website in the top three for sure, but the disadvantage is that you have to pay a lot of money. Including there is still a high competition in the keywords you want. Now, many people may have the question that SEO VS SEM is marketing online. Through a separate website to do or not. which in fact We should do both together because SEO will help your website have good articles. and the heart of the reader But it can take a long time to show up on the first page, so doing SEM early in website development will help customers reach the brand. But the important thing is not to forget that the content inside is important If the content is not useful and inconsistent with keywords It makes your website inefficient. and cannot rank on the first page All of these are benefits of SEO and SEM. Which one to choose? must analyze the results and suitability Otherwise, you could waste money and waste time running your business.

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