How many types of Facebook Ads are there ❓ how important is it ❓

How many types of Facebook Ads are there ❓ how important is it ❓

Facebook is a social media social media that is highly popular with users all over the world. In Thailand, we have about 52 million Facebook users and the largest number of users. Until being ranked number 8 in the world by these numbers, it only tells about the popularity and number of users. But it is also important in the field of online marketing. When online businesses see Facebook as a platform that has a lot of influence on users. Where users are important customers, Facebook Ads has come into play and become a strategy for online marketing for businesses by default.

📌 Types of Facebook Ads

In making ads on Facebook, in addition to the purpose We need to understand how many types of Facebook ads are available and how each one fits your marketing goals. So how do we use it to be effective? able to communicate the identity of the business and present the brand's products and services in the most attractive way

1.Image ads

Image ads are: Single image ads are the most common format on Facebook. If you scroll through your feed, you've probably seen them quite often. Image ads are quick and easy to create. Allows you to create ads to promote your business in minutes.

How to use it : No matter what your business goals are. Single image ads are a great way to build awareness for your brand. If you have a product to promote Using eye-catching ad images is a great way to make your ads stand out in the user feed. which image ads It has a simple, clean format to communicate inspiring ad messages and compelling images. A Facebook survey found that single image ads outperform other ad formats. In terms of attracting unique traffic You can use it to promote your store. Send people to your landing page or article page.

ad placement

- Facebook Feed

- Facebook Right Column

- Facebook Instant Articles

- Facebook Marketplace

- Facebook Stories

- Facebook Search Results

- Instagram Stories

- Instagram Feed

- Instagram Explore

- Audience Network

- Sponsored Message

- Messenger Inbox

2.Video ads

Video ads are: Video ads are similar to image ads. but can communicate content in more dimensions whole animation and the matter of sound This allows viewers to see the product or receive a message from the brand in more detail. Important in designing Facebook Ads in video format, make sure to include a support description in the narrative in case people don't have the audio to watch the video.

How it works: Video format ads are a great way to combine animations with your ads and make them stand out on your Facebook feed. You can use video formats to promote a wide variety of products. or what your brand is different and unique Use sound and movement to attract attention. and communicate your message quickly to those who are scrolling the feed

ad placement

- Facebook Feed

- Facebook Instant Articles

- Facebook In-Stream Video

- Facebook Marketplace

- Facebook Stories

- Facebook Search Results

- Facebook Video Feeds

- Instagram Stories

- Instagram Feed

- Instagram Explore

- Audience Network

- Messenger Stories

3.Carousel ads

Carousel ads are : Ads that display up to 10 of your images or videos in a single ad. where each piece has a link that can be clicked You can choose different products and display specific details on your products, services, promotions, or storytelling about your brand.

How it works: If you want to tell a story or showcase multiple products from your collection, Carousel Ads can help you out. that tells about your brand

ad placement

- Facebook Feed

- Facebook Right Column

- Facebook Instant Articles

- Facebook Marketplace

- Facebook Stories

- Facebook Search Results

- Instagram Stories

- Instagram Feed

- Audience Network

- Messenger Inbox

4.Collection ads

Collection ads are: Ads that display a single cover image or video over multiple single product images, as well as instant experiences, as an attractive way for people to discover, search, and shop directly from their mobile devices.

How it works: Use Collection ads to help customers find your products and services through immersive visuals and experiences. You can design a product advertisement. by blending images with video To engage people and educate them about your products through a full-screen experience. Interested buyers can go to your website or app to make purchases.

ad placement

- Facebook Feed

- Instagram Stories

- Instagram Feed

5.Instant Experience ads

Instant Experience ads are: An ad format, also known as Canvas, is displayed in full screen when users interact with a mobile ad like a mobile device. People can watch videos, flick pictures, or tilt their phones in a panoramic view. and see pictures tagged product All of these within one set of ads.

How it works: Instant Experience ads are great for acquiring new customers. Expand what you want to communicate. Encourage mobile shopping or even to build brand awareness as an ad format that can be added to a "personalized" ad

- Carousel

- Single Image

- Video

- Slideshow

- Collection

6.Stories ads

Stories ads are: Ads displayed on stories come in both image and video formats. Because the look and feel of the ads page is like stories, the people we follow make it easier to grab the attention of users and it's popular for brand promotion.

How it works: Stories ads can be used for a variety of business purposes, such as: branding product launch Product promotions, sales, events, etc. This ad format is versatile and engaging. There are three ways you can use Facebook Stories:

- Photo: lasts up to 5 seconds

- Video : up to 15 seconds

- Carousel: Like normal Carousel formats, Facebook allows up to 3 images/videos.

ad placement

- Facebook Stories

- Instagram Stories

- Messenger Stories

7.Slideshow ads

Slideshow ads are: video ads that use motion, audio, and visuals to tell your story beautifully on any device, load fast, and play well at any connection speed. You can also create a slideshow ad from an existing stock image or use an existing video to create an ad.

How to use it : Slideshow-style ads create an impressive experience that are easy to create and edit. Help in the story of the story to be able to understand easily, step by step. That's important if your target audience has slow connections. Slide ads use five times less data than video. Therefore, it is suitable for people with slow connections or older communication devices.

ad placement

- Facebook Feed

- Instagram Feed

- Audience Network

- Messenger Inbox

8.Messenger ads

Messenger ads are: ads that help people start conversations with your business. Create privacy with existing or potential customers. Through various visual ads such as feed posts, stories, messages on Messenger, etc.

How to use : can be used with various types of businesses especially for businesses with high-priced or high-detailed products This will allow us brands to have a close and personal conversation, including explaining or answering customer questions. This increases the chances of generating more sales.

ad placement

- Facebook Feed

- Facebook Marketplace

- Facebook Stories

- Facebook Search Results

- Instagram Stories

- Instagram Feed

- Instagram Explore

- Sponsored Message

- Messenger Inbox

9.Playable ads

Playable ads are : Interactive video format ads. For those who want to create ads promoting mobile applications. To get users with high quality and willingness to install the app. with trial experience before deciding to buy or install

How to use it : Able to create an application preview through the video like a mockup of the app, attracting the attention of Facebook users. You can try the game preview directly from the ad and also encourage downloading. more apps

ad placement

- Facebook Feed

- Facebook Instant Articles

- Facebook In-Stream Video

- Facebook Stories

- Facebook Search Results

- Facebook Video Feeds

- Instagram Stories

- Instagram Feed

- Instagram Explore

- Audience Network

- Messenger Inbox

- Messenger Stories

📌 Summary

After everyone knows how many types of Facebook ads there are, it's enough to see more pictures, right? whether to choose a good format to use to meet the needs Each model has different strengths. Able to present brands and products in a variety of looks It helps to attract the audience better.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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