How many types of Facebook Groups are there ❓ and how to build a loyal customer base ❓

How many types of Facebook Groups are there ❓ and how to build a loyal customer base ❓

📌 What is FACEBOOK GROUP?

is an online group where group members are people with the same interests The forums that Facebook gives you the opportunity to create groups are very diverse. From lifestyle, shopping, dressing, dining, hobbies, collectibles, to business, investment, beliefs, religion, etc.

Within the group, there will be posts to exchange opinions. ask for information both general and in-depth Some help is available. This is under the rules and restrictions of each group that differ according to the group admins to determine.

The conditions for being able to be a member of the group A request to join a group is required first. This request will send a notification to the group admins.

Some groups may be screened by answering certain questions. and have to accept the rules of the group first The admin will then approve and the member will be able to view content and post content to the group.

📌 How is FACEBOOK GROUP different from FACEBOOK FANPAGE (business page)?

- Page

It is an area dedicated to doing business. Both create an online presence, promote brands, products, services, businesses to reach new target groups.

Used to communicate with customers and people who are interested in your business in a variety of channels. both public and private It can also be used to shoot page/post ads to the target audience as well.

- group

is a place to chat to share interests with a group of approved members who have the same interests.

It is similar to a WebBoard or a source for exchanging knowledge, information, news and opinions, emphasizing “discussion”, not selling products. and cannot advertise

in terms of reaching the target group Business pages are restricted to about 1% or less of the number of people who like the page. If a brand needs a lot of reach or engagement. Required to shoot a page/post ad.

Unlike Group, which has an access rate or participation Much better, even if they can't advertise, because Facebook doesn't restrict group members' access. Makes almost 100% of group members visible to group posts.

You will see the post slowly or quickly. The frequency gives more or less visibility. It depends on each member's settings whether the visibility is See First or Custom and also depends on the group notification settings.

📌How can we use FACEBOOK GROUP for online business and marketing?

With the work of Facebook Group, many people see that it does not benefit any business. because I can't sell stuff can't advertise Many people do not attach importance to creating a Group and unfortunately miss business opportunities.

📌 Because in fact, we can use it in doing business and online marketing as effectively as Facebook Fanpage.

The use of Facebook Group in business and marketing can be done on two sides, namely on the side of the brand that opens the Group for members to join the group. and on the side of being a brand to ask to join various groups as a group member which have different usage techniques

📌 on the side of the brand What benefits can we do by opening FACEBOOK GROUP?

1. Have unlimited access to brand communication space

Although Facebook Group can't fire ads like business pages. But the reach of Group posts is much better than Pages. Your posts will be seen by many group members. The more members of the group set their visibility to See First, the higher their reach.

There are many types of brand communication that you can do in a group, such as updating information. Public relations activities, various events of the brand, etc.

2. Get a good image as a product/service that helps solve problems (Pain Point Solution)

Although the main content of the group is the exchange of knowledge, information, news, sharing opinions and experiences. But that doesn't mean that we, as group admins, can't post products at all.

In the group, we can post products and services of the brand. But it must not be a Hard Sale like we do on the page.

Presenting products / services without being stifled, but as a solution to members Along with sharing a lot of knowledge and supporting information will help build credibility and impression of the brand. even scramble for space in the mind of the target audience when making a purchase decision

3. Created Brand Lover / Brand Loyalty

When members of the group frequently consume information from our brands, they will build credibility, more engagement with the brand, and become a “brand-lover community” of our business.

Importantly, if the content is interesting, it generates participation from a large number of group members. In particular, sharing will result in your brand being more widely known. Reach large groups of people Build Brand Awareness without needing to be a member of the group you can know.

4. Build credibility and trust in the hearts of the target audience

Usually, within the group, there are discussions to exchange knowledge, product reviews and experiences of people who have used the brand's products / services. And most people tend to trust these reviews more than the reviews on the page. because it is seen as a real review that the brand does not make up

5. It is an area to take care of customers after-sales free of charge.

A brand can be opened as a group for users of a particular brand's products/services. And allows members to come in and post the exam, ask for advice on how to use it or ask questions about various problems.

There are advantages that are different from greeting messages on the page, namely, there will be a variety of messages on the page. Both from people who are interested in products, people who order or report problems in use.

📌 Why Facebook Group?

Creating and maintaining a Facebook Group can be quite challenging. But it's also a great way to add value to your audience.

A Facebook study also found that Facebook Groups had better engagement (member feedback) than Facebook Pages, because members were able to initiate conversations and open up discussions at any time.

But we're not saying that every brand or store has its own Facebook Group. We just recommend creating a Facebook group to share ideas with your customers. Keep in mind that once you've created a Facebook Group, you'll need time to maintain the group and interact with its members, otherwise the store's Facebook Group will immediately become meaningless.

If talking about the advantages of Facebook Group for shops or businesses. We have compiled them as follows :-

1. Facebook Group adds value to your customers.

Many people think that Facebook Groups are only for selling stuff. But did you know that Facebook groups are better than that? that is

- It's where brands, stores and customers talk directly.

- Close the gap and connect you and your customers closer together.

- Able to test new ideas, new products

- Grow your brand/store space with similar interests.

2. Facebook Group is a gathering place for people who love your brand/shop.

Facebook Groups are a community of like-minded people, which, in spite of their challenges, can be challenging for stores and brands. But it also helps you build relationships with your customers as well. There are also many advantages such as

- Suitable for people who are not good at technology, such as shooting Facebook ads, advertising on Google, Email Marketing, etc.

- Just create a page and invite customers to join the group to communicate immediately. You can invite with your Facebook name and email address. (Which here the shop must have a customer storage system)

- The shop and customers can interact with each other immediately. Can talk about products or other related matters.

- Facebook Group is a brand's voice that helps build Brand Awareness as well.

3. Facebook Groups help customers feel special.

Everyone wants to feel special, and an exclusive Facebook Group can help customers feel good about your store or brand. That's because . . .

- If you have set up a Private Group or a Secret Group, not anyone can join your group. But it has to be customers who really like or care about your brand.

- Group members or customers can receive the latest news and updates. Great promotions or good events from the shop before anyone else.

- Customer group members can exchange ideas with each other on the group you create.

- Stores can easily participate, answer questions and provide advice to customers easily, creating a customer loyalty.

4. Facebook Groups Reduce Limitations on Reaching Customers

As we have said, Facebook Group has a higher engagement than Facebook Page and the chances that customers or group members will see the post is quite high. Facebook groups are only good for your brand/store.

- Keep the brand/store in the eyes of the target customers

- Reduce Facebook Algorithm restrictions and reach more customers.

- Help your brand be memorable to prospects on Facebook with your content.

📌 How to use Facebook Group effectively?

Facebook Groups can help you build customer loyalty, increase sales, and help you grow your business. Here are 4 effective and effective ways to use a Facebook Group.

1. Complete information for each part of the Facebook Group.

This step is very important because while creating a Facebook group You must complete the information. So that potential customers know your purpose and what your group is for. You will need to fill in all the following information.

- Group Name – Store/Brand Name

- Cover Photo or Cover Photo - Choose a beautiful, sharp image, but do not focus on selling products.

- About the group - Tell the story or origin of the group.

- Rules - There are terms of use for group members such as prohibiting posting obscene images and prohibiting profanity, etc.

- Group Settings – Public, Private

- URL - Set the URL of the Facebook Group.

Make sure to connect your Facebook Group to the store's Facebook Page, and you can go here for instructions and steps to create a Facebook Group.

2. Post regularly

Consistency is at the heart of Social Media, and the Facebook Group is one of them. So, one of the secrets to making your store's Facebook Group a success is: Posting content in Facebook groups regularly And the secret that we want to tell is

- Have a theme to post, e.g. every monday welcome post Wednesday posts about new arrivals/best sellers. and Friday posted a video. or live chat with group members, etc.

- Post questions to build engagement in the group, such as asking about your favorite products, product usage feedback, reviews, etc.

In addition, the shop can also create polls and many other posts, only relevant to the brand and members of the group. It's important to give members a chance to post as well and not to focus too much on selling. Remember that Facebook Groups are a place to talk and exchange with your customers. It's not an area where you can sell direct stuff like ads or shoot add.

3. Reply to posts and comments of group members

People who joined your group If it's not someone who already bought the product It is a target group that has a very high chance of buying a product, so what should be done in this article is

- Reply to members' comments and posts to every post, every message

- Answer as quickly as possible

- Ask additional customer questions in the post to get useful information for the store.

This will help build engagement and encourage other members to participate. And when the store pays attention to the opinions and answers questions from members They will unknowingly feel impressed and attached to your store. Build trust and Customer Loyalty, these customers are more likely to buy your store's products repeatedly.

4. Pay attention to the content to be posted in the group.

As we have said above, You shouldn't focus on selling or hard selling in Facebook Groups, but the content should be friendly, informative, or more special. For example:

- Tell me how to take care of the product

- Notification of new product launch date

- Brand/store events

- promotion

- Introducing Brand Ambassadors

- question

- survey

- etc.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing