How To SALE❓ How do customers come back to buy again?

How To SALE❓ How do customers come back to buy again?

The 'SALE' or market price reduction is a great small business assassin. Because many merchants have to give up gearing back home with this assassin.

David Ogilvy, Godfather of Advertising and Marketing Emphasizing in his book Confessions of an Advertising Man, “A huge summer sale can only entice customers to try your hand at your purchase. But in the end, they will go back and buy the brands they are familiar with. It was as if there was no such price reduction.”

He also added that “Discounting is like a drug. From interviews with salespeople of the world's leading brands, what will happen? If the product is not discounted The customer will change the brand. Wait for the item to go on sale again. customers will come back to buy again.”

that means Vendors must always sell their products at prices marked 'SALE', so you can see this. Merchants must have a new sales strategy already. Even if the price reduction is good for attracting new customers, it's true. But the merchants risk getting customers who come to buy because of the promotion only. and he will not return to buy the goods of the merchant again. If there is no further price reduction

So which method would be a good way to reduce the price like a talisman of Nang Kwak pushing the merchants to sell good products like pouring pouring water? It's called posting only and it's gone. There is no stock at all.

The basic idea of discounting is that merchants have to maintain a base of customers to buy at the normal price first. and then give a promotion to reduce the price in the next purchase so that customers can come back to buy products as often as possible and fastest

📣 3 ways for customers to come back to buy again and tell them

1. Personalization marketing

Let's start at Personalization or individual marketing which is considered the most effective technique to attract customers in the digital era because actually Every customer has different needs. even if they are in the same group so marketing The classification according to various criteria such as age, gender, income, preferences may not meet the needs of consumers enough. Think about shopping at stores that know us. And he immediately offered the products that we liked the most. without which we do not have to tell That's how traditional marketing works. Personalization

Not only finding new customers, but also keeping the existing customer base. by impressing customers to make them loyal to the brand And when you want to buy this type of product? will think of our brand first can be done from the collection and analyze customer behavior data Look at the history of using the website What pages are customers interested in? Or what kind of products that customers have already bought? Then bring it to create a Persona that saves the information. when there is a product or service that matches the customer must be presented immediately or when the customer has a problem It must be able to help solve problems or provide specific advice. or even presenting special content that matches the interests of customers In order to stimulate relationships with customers at all times That will make customers feel the care of the company. And resulting in peace of mind and trust in using the service in the future For the steps and benefits of making Persona for customers, I will write a separate blog for you to understand easily.

However, the customer's personal information is confidential and must be kept by the Company. Do not distribute for other benefits and marketing. Personalization must not make customers feel that they are intervened or cross the line and must truly meet the needs of customers.

2.After-sales service

It is another important factor that whether it is a B2C or B2B business that builds trust. between buyer and seller In order to cause a return to buy again, recommending, telling, because the sale is not just closing the sale, getting the money and then it's over. Therefore, when sellers are selling products, they should also prepare an after-sales service system, whether it is a team of technicians or a Customer service team that is responsible for helping customers. No matter what problem after purchasing the product or using the service However, in addition to helping customers to be confident before buying that the product has a product warranty It also helps customers trust to continue to use the service or buy products. and also resulted in the company receiving feedback Comments on products and services to improve quality or the shortcomings of the brand to make it even better

The most important aspect of after-sales service is “speed” when the customer has a problem. must be corrected as soon as possible If the problem cannot be resolved ASAP You have to keep updating the process, asking questions to show interest. Be sure to keep believing including contact channels Must be comfortable and have modern, fast communication.

3. Campaign to tell

It is a word of mouth marketing that encourages buyers to do promotional activities such as inviting friends to buy 1 get 1 free or have a discount or free gift when sharing on social media. It also makes the brand more known through word of mouth or activities to invite friends to join in on social media fun. Make word-of-mouth marketing easy. and more comfortable It can also check accurate results as well. like giving a discount when sharing a store's post or tag friends to join the event because there will be information that the advertisement Or how many shares and views are our campaigns?

Another interesting thing is that Is your campaign interesting enough to attract consumers? to make ads or our advertising campaign is trending It is imperative to present something relevant to the interests of the target audience. When launching any campaign, brands need to define guidelines, colors, themes and moods in how the advertising will reach its audience. Or it could be emphasized to stimulate consumer sentiments to have with our media. And when that campaign "pops" with consumers when? Telling will follow.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick