Introducing how to open a shabu shop for full customers. ❗

Introducing how to open a shabu shop for full customers. ❗

Shabu shop has become a popular business at the top. that are both small and large to occupy market share Like any other business, many stores have to close, but new ones keep popping up. For newbies who want to enter this industry Let's see what should be done to keep customers crowded to eat and come back to eat again!

🔹 Things you should know before making a decision to start a Shabu business

1. Location is an important factor in the restaurant business. Especially the Shabu-shabu restaurant that focuses on the atmosphere of sitting and eating in the restaurant. Is there enough parking space? Is it convenient to travel? including the rental price that is the main cost even though there are a lot of people But if the rent is too expensive Try to find a location that looks promising in the future instead. It is important to be consistent with the store's customers.

2. What direction will the management of the business go? depending on management It is a process that creates a lot of headaches for newbies, consisting of

- Costs such as raw materials, staff, fixed costs, variable costs, the shop will make a profit or loss depending on this part. The difficulty of shabu business lies in the price of raw materials that change often.

- Good food quality is often expensive, choose to suit the concept of the store. Good things are not always expensive. Because in the end, customers will decide for themselves which store to go to.

- The number of employees also has an effect on the higher cost. Some restaurants only serve meat. As for beverages, vegetables, and various snacks for customers to serve themselves It helps to save the labor cost of employees quite well.

- back-of-store management system A good system will help the shop operation flow smoothly. From the process of receiving orders Food preparation, filling, billing, etc., everything has to be quick and accurate.

3. The price set price must be reasonable with the size of the business and the raw materials used. where the shop must be able to stay and the customer can pay Most customers compare prices with the food they receive. The advantage of shabu buffet is that knowing the exact price makes it easy to decide when to enter.

4. Make the highlight of the shop interesting. What will make the Shabu shop survive or not is the strength of the shop that must stand out and be different from many competitors. That means quality of ingredients, service, price (most often buffet style). The price per person starts at about 299 baht) and what is indispensable is the "dipping sauce" that should be unique to the shop. Although most sauces can be purchased at department stores, if you want to make a Shabu shop interesting, you should have your own unique sauce recipe for customers to eat and be hooked. including standards in other matters that must pay attention to customers in order to create the highest impression

Know how to control costs in order to be profitable. Cost management is often unthinkable to new entrepreneurs. Many people invest no matter how much they invest in purchasing necessary and non-essential raw materials and equipment. Regardless of the working capital until the business stumbles Therefore, money management is essential to keep your business running. There is a simple formula for calculating as follows: food costs should be 25-35 percent, labor costs should be 15-25 percent, fixed costs such as rent and employee salaries should be 15-20 percent, variable costs should be 10 - 15 percent

Easy to explain If the sales target is 10,000 baht per day, food costs should not exceed 3,500, labor costs should not exceed 2,500, etc.

🔹 Things to focus on for the Shabu business to survive

1. Taste and quality of food. The story of delicious taste helps to make an impression. The different strengths of Shabu Shabu restaurants are the sauces and soups. Food must be selected from sources that are fresh and clean. Customers always have expectations that if we can make them feel that the quality they receive is worth the price they pay, the results will also exceed their expectations.

2. Management of raw material costs is a point that should be very careful for buffet-type shabu restaurants. The variable cost of raw materials creates a concern for operators. Reducing the quality of raw materials is something that should not be done. Pay attention to the issue of suppliers who can meet the needs of the price. Sufficient supply of raw materials to meet the needs of the shop

3. Manage food To reduce wastage, the challenge of shabu-shabu restaurants is the amount of food that is wasted each day. Together, it becomes an astounding amount each month. Because that's the amount of money lost. In the view of customers who come to eat food, it is worth both the quantity and the price paid. You have to eat as much as you can in order not to feel loss. which entrepreneurs must understand in this section Find out which foods are rarely ordered and, if they are expensive, should be eliminated from the menu. Can the parts that are not popular can be converted to a new menu? It's not that you just use some and throw the rest away unfortunately.

4. Continuous marketing, marketing in the offline section, starting from public relations for customers in that area to know that our shabu shop is located here. What is the selling point, it must be clearly presented. What's good, what to try, must be put to the fullest There may be a cool slogan that is easy to remember and makes it interesting. Online marketing must have, whether Facebook, Line, Application and Website to inform various news such as promotions, new menus to try, various discounts.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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