Introducing the booth to show products to customers who are interested ✨
Introducing the booth to show products to customers who are interested ✨
The exhibition booth is a common thing that many business entrepreneurs may have been through and have more or less experience. Because at present, the current response to the exhibition booths has received a lot of attention from consumer customers. And because the exhibition booth has always given good feedback and rewards. Many entrepreneurs trust to use the exhibition booths or activities. It is another marketing tool. But it is worth noting that most entrepreneurs, especially the new market and capital groups, are paying little attention to the booth to showcase their products and services. In spite of the fact that going to the booth to showcase products and services can create various benefits.
✨ How to prepare for the booth
- Prepare sales team
for preparing the sales team It is very important for a booth or event. Talent sales. It's a powerful sale. What a sales team will be depends on their diligence, which cannot lie or deceive. Therefore, the exhibition to meet the goals. Exhibitors should increase the efficiency of the booth, such as understanding the product itself. The sales process for the sales team is clear as trade shows are a good option to sell products. And having good booth equipment can help close the sale more easily. where customers will decide to buy products at the booth immediately rather than following them to buy later
- Plan ahead
For planning ahead, a detailed meeting with the team should be made. Set up an event theme and plan at least six months in advance of the event. present a goal aimed at all involved, the details presented must include list of products, details of services in the event and transport and storage, how to display, form and operate This includes information from sales, management and marketing, when and where the meeting was held. including a list of acts in the booth It should be planned a week before going to work.
- Choose the right location and area size
Choosing the right location and area size This has a huge impact on the number of people who will see the booth and the product. Setting a target for the number of customers will help you determine the size of the space you need. On average, a salesperson can make a good offer in 10 minutes while on duty at the booth. And also need about 1.5 meters of space to work. (Including other duties) if the pre-exhibition plan says to require 10% of the 5,000 attendees or potential people, prospects, 500 customers for the duration of the expo. open You will need at least 6 meters of floor space and 5 salespeople on the booth at all times. Consider adding extra space for storage, document gathering, customer relations, audio equipment, and an enclosed space or meeting room.
- Target audience
Target how many participants are likely to make a purchase. And using this number to determine the space, budget and performance requirements of the trade show, the booth will get the attention of customers. who are ready to buy products and services from you by targeting the basic information of the people who come to the event will increase the chances of attracting attention, meeting and talking about the product.
- Design billboards various public relations media
Advertising media should be complete. Easy to understand communication, booth equipment is important for customers to decide to walk into the booth and buy more products. By using new materials such as booths made of aluminum structures and fabrics. Due to the seamless fabric work, smooth, tight, bright graphics, clear, lightweight aluminum frame, easy to install, can be reused. and can modify a variety of structures Add more standout to the booth. This makes it easier to close the sale.
- Appropriate booth staff
Should be employees with good personality because speaking plays an important role. Knowledge of the product, such as product features, benefits and value, presents it well. Can sell or negotiate business in the chaotic atmosphere of the conference trade show. Before the trade show is a great opportunity to talk and explain about the different products.
- Create a follow-up and quality sales
Screening of people who visited the booth at the end of the event, sales forms and reports were very helpful, people who visited the booth filled out correctly and completely, everyone on duty at the booth recorded their answers, concerns and expectations correctly at the end of the expo form And the sales report is very helpful in following up with the customers in the form it has a detailed conversation. and offers that satisfy customers and close sales
- Preparation and follow-up of materials in advance
One week prior to your trip to the trade show you should schedule, prepare and compile a set of materials-related documentation. because it is necessary to have a management system in the area and inform the area cell that what material has been sent and when sent to facilitate immediate follow-up
- Assessment after the expo
collect reviews and feedback on planning And the operation of the trade show will give the experience of the expo. and can increase the efficiency of exhibitions in the future Until it can be successful, bad experiences will be the driving force to overcome challenges. and increase the chances of keeping the company alive The success of a trade show depends on the methods, experiences and efforts of various organizing people. will be able to reduce the time and cost of selling While customers who are ready to buy more should seize the opportunity, more management efforts will pay off.
✨6 ways to set up a booth to show products that customers are interested in
1. Choose the location of the booth.
Choose a location that is in front of the job, in a corner or an area that people can easily see. crowded or may be located near famous brands It will allow more people to see our booth.
2. Decorate the booth to be outstanding and attractive.
Use style, color, placement, lighting, and choose table accessories. shelf beautiful and attractive more with artificial grass that make customers see Brand identity as well
3. Select products to be distributed to match the job or customer group.
Some brands may have a large number of products sold. but with limited booth space and in each event The groups of customers who come to walk are not the same. Therefore, choosing products that match the target group to come to work It will help the booth in each time to meet the needs.
4. Organize promotional campaigns
Put up a big SALE sign, followed by a sale with a number that excites you to persuade customers to walk slowly to see our booth, for example, 50-70% off sale, buy 1 get 1 free, the next item is 1 baht.
5. Make Color with Pretty MC Presenter
It is undeniable that having a pretty MC at the booth will make the booth stand out and have more color. Create entertainment for customers Which products look solid? There is a factory-machine, it will immediately look Soft, as well as being able to call customers into the booth as well.
6. Make it fun with games and activities.
Another thing that will attract customers to the booth is games, activities in the booth such as singing, playing, dancing, chatting, sharing, with prizes, discount cards or various benefits for customers.
✨Benefits of the booth
1. Set up a booth to promote products or services.
Booth showing products or services is one of the best ways to advertise products and services. Because the element for effective advertising and public relations is that the essence of the message must be passed on to a large number of audiences. which is going to show products or services at exhibitions or festivals can answer this question very well because it can reach a large number of customers who come to walk in the event and quickly Most of the customers who come to walk in various events Where entrepreneurs go to exhibit booths, they are usually interested in things related to the exhibition. making it possible to communicate with the most targeted groups This benefit is the most outstanding feature of going to the booth to showcase products and services.
2. Set up trade show booths to increase sales channels and opportunities.
Issuing booths to showcase products and services is another very interesting way to sell products or services. Because although the duration of the event is small and not a permanent channel for selling products or services But exhibitions and events are often a gathering place for high-class customers flocking to work together. Therefore, the little time there is not an obstacle at all. If business owners can use the booth to showcase their products and services to their advantage by creating a very high number of sales per hour, such as various publishers. that often go to exhibition booths in book fairs, etc.
3. Set up booths to showcase products and services to show their full potential
Booths to showcase products and services is a golden opportunity to showcase the potential of products, services, or operations of that company as well as it can reach and communicate with a large number of people. In addition, business owners can also use the exhibition booth as a channel to confront opponents who have not come and come to the same event as well. To showcase this potential, entrepreneurs can bring a prototype product or service that represents the technological innovation of the future, regardless of whether it is a prototype product or just a concept idea. It doesn't always have to be ready-to-sell. such as exhibition booths for various technology products
4. Set up booths to showcase products and services to find business partners
Setting up booths to showcase products and services in addition to meeting small customers. There is also an opportunity to meet business partners. Because at present, the fair shows various products and services. has divided the schedule to have specific days and times for business people to provide an opportunity to meet, discuss and find business partners which is often the first day of the event) thus becoming an important opportunity for entrepreneurs to meet and contract business directly with their partners This opportunity allows entrepreneurs and businessmen to reduce their own costs due to meeting other owners of production factors. Which offers us the price of raw materials and production inputs to us as an option to compare with the former counterparts as well It is a budget benefit ever.
5. Set up booths to showcase products and services to exchange information with customers and business groups.
Another advantage of booths for products and services is that it is a two-way communication where operators can listen to opinions from customers and business partners. And can recommend products and services back to both customers and partners as well. This will provide entrepreneurs with useful information that can be used for future business development.
6. Set up booths to showcase products and services to explore competitors and markets.
The booths of products and services will not only allow entrepreneurs to meet with customers and business partners. It is also a good opportunity for entrepreneurs to meet their competitors. Therefore, it is important and very useful because entrepreneurs can explore the progress of competitors. and can explore the market as well
7. Set up booths to showcase products and services to create a customer database.
Even entrepreneurs do not have a product or service to go to a single exhibition booth. But entrepreneurs should have to go to the booth at the event to create a database of consumer customers. There is no chance that consumers will gather this much. Therefore, entrepreneurs should take advantage of this opportunity to showcase their products and services in all respects. Even if the money is not returned At least it's good to get a customer database because sometimes this information can be more valuable and useful than money.
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