📣 Know the media How to choose the right one for your business in each type?

📣 Know the media How to choose the right one for your business in each type?

No matter what kind of business you do, advertising media is very important nowadays. because advertising in addition to making people Or the target audience is already familiar with your business, products and services more. It is also an important helper in stimulating the purchasing demand of the customers. boost sales as well as generating a lot of profits for your business.

📣 By making advertisements, you can choose from the criteria of choosing advertising media to satisfy the target audience.

1. Take into account changes in the environment all the time whether the political environment An economy that fluctuates all the time. Or is it the aspect of society, traditions, beliefs, etc. that can change over time?

2. Analyze who the target audience is. What kind of buying behaviors, lifestyles, and decisions do you make? To be used as information in the selection of media, advertisements and to determine the form of communication communication channel The right time to spread the news in order to make the advertisements most relevant to the target audience

3. Use of public relations tools or is to choose a communication channel news distribution to the target group The tools that will come in as a public relations aid will be the use of print media, whether it is magazines, newspapers or using technology to help. such as television, radio, the Internet, with each tool having a different way of transmitting messages.

4. Criteria for using success to measure results By this criterion, the cost is quite high. and 125 complex But it made me aware of the results of making advertisements. In the future, what kind of advertising your business will do is most appropriate.

5. Flexible Advertising Implementation Criteria according to situations that may change over time in order to make advertisements suitable for consumer behavior or the most target group

📣 Why should you choose the right advertising media for your business?

- cost saving

Choosing the right media will make the investment budget cheaper as well for example If we want to advertise in provincial areas, using public relations cars in the area or installing vinyl in crowded places, we can spread the news. The message can now be distributed. Don't sow too many advertisements. May cause costs to bloom beyond the control of the price of the product. I've seen some products pay a lot of advertising money. But the response was not good, partly because the promotion did not reach the target, it was possible.

- Targeting

Choosing the right media has an important effect on reaching the target audience as well. Remember that good media must be able to get us to the target audience quickly. as well as persuading to buy the product as well Especially if we are going to launch new products in unfamiliar areas, choosing media, choosing advertising tools is very necessary. The more popular this local people. The media will lead us to target the right group of our products. which brings about future purchases and engagement with our brands.

- consumer behavior

Consumer behavior is considered a big problem for business people nowadays. Consumer behavior is changing very fast. People like new things and throw away old things with ease. Especially the online world has a role to play in consumer behavior. If we will use advertising media to promote the business will have to turn to see that What kind of consumer behaviors do our customers have that will help them get to the right point? For example, if anyone uses online media services, they are fan pages. Let him help promote it. They have a fast distribution channel. They also know when to promote when customers will click to see the most.

- image of the business

The media presents the story of our products and services. We don't just offer our products. It also presents the image of our business at the same time. for example Promotion of jewelry products Why focus on media Advertise it to make it a great creation. Because it will make the brand look trustworthy. Looks great as well Affecting the image of the next product will come down to sell, another person will follow it and so on. With these importance, advertising becomes an extremely important aspect of marketing in the 4.0 or 5.0 era in the future. Whoever is going to do business, do not forget to plan which media to advertise as well.

📣 What are the advertising media?

To be able to advertise successfully Advertisers should know each type of advertising media first. in order to choose to advertise through the most relevant and relevant advertising media The popular advertising media are:

- print media

There are many types of print media such as newspapers, magazines, brochures, flyers, etc. Each type of publication has a different target and gives different feedback, for example:

- newspaper

Can reach a large number of people and can post detailed content.

- Magazines use quality paper.

colorful Great for ads that use images to capture attention.

- Pub plates/flyers

It is a low cost advertising medium. Emphasis on reinforcing the brand to be known wider. supplemented by advertising through the main media

- Television media

Television media is an advertising medium that can reach a wide audience. Distinguished by the use of animations and sound effects. can generate interest as well and make it easy to remember But there is a disadvantage, which is the high cost as compared to other types of advertising media.

- Radio Media

It is a medium that uses sound to generate interest. Can reach a large audience quickly and easily. However, there may be a downside: while advertising, listeners may not be focused solely on listening. Because most radio listeners tend to focus mainly on other things, such as driving, walking, shopping, taking public transport. or doing housework, etc.

- outdoor media

Outdoor advertising media such as billboards, posters or advertisements following public transportation such as buses, trains, taxis, etc. This type of media focuses on installing in areas with a large number of people traveling. and can be seen in the distance, such as at intersections, roads with heavy traffic Shopping centers, high-rise buildings, etc., focusing on making it stand out and attracting the attention of passers-by.

- online media

Because nowadays the internet can be accessed from all over the world. plus the number of social media users that are increasing steadily Online media is therefore considered to be the hottest and most responsive advertising media in the digital era. The highlight is that it is an advertisement that is available online 24 hours a day and can change information easily and quickly. And most importantly, it's inexpensive.

Because each type of advertising media has different strengths as mentioned above. The key to the success of advertising is therefore choosing the advertising media that meets the needs and suits your business.

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