LINE@ VS LINE Official Account What's the difference❓

LINE@ VS LINE Official Account What's the difference❓

In an era where businesses have to focus more on online channels Just having Facebook or a website to interact with customers alone is not enough. especially in Thailand We have an application like Line that is very popular. And it became another good choice. that perfectly meets the business needs

In the past, we are often familiar with the term LINE@ that since September 2019, it has been transformed into a LINE Official Account or LINE OA already. But until 2021, there are still many people who are familiar with the word LINE@ and still do not understand that LINE has changed to be called LINE OA, so we would like to take you to try to get to know and compare the differences between the two. This format is better

📌 What is LINE Official Account or LINE OA?

LINE Official Account is an account of the Line application specially made for businesses. The basic working principle is almost no different from using personal Line in daily life. Once the business owner or admin has signed up for an account with activation according to various conditions, chatting, sending photos, etc. can be done immediately.

Not only that, but LINE OA is designed to do business, so it has features such as sending videos, photos, and broadcast articles to friends in the account all at once. Therefore, most businesses tend to send promotions, special discounts, campaigns through this channel more often. Another special thing is that there is a manual content management system that can be used via LINE Official Account Manager as well.

Let's take a look at what's new that existing LINE at (LINE@) users and new line oa users will benefit, and "may" feel some benefit from this change.

1. Unlock

unlock use Marketing tool called Rich content from the beginning that it can only be used high level account With paying for expensive packages in the form of LINE at only, but when switching to this LINE official account, every account is eligible to use this content format. For example, creating rich messages, rich video. , rich menu

2. Free LINE Stickers

Creating a sponsor sticker, Sponsored Sticker like a big brand. to download free stickers that have been done in the past which big brands These will have to pay money to the line primarily in the millions of baht. in order to be able to do this in this format, but

If you've switched to LINE official account, you don't need to pay to have stickers sponsored for free for customers to download. You can do it yourself right away. This will make it easier for you to add more customers than most big brands have done.

3. Data analysis

display system Analyze data or analytics of LINE official account will be displayed in more detail. You will be able to know the information related to The number of followers, the number of broadcast messages, the number of chat messages, or the number of impressions of engagement in each timeline post can be viewed as a graph. divided by different colors to make it easier to see You can also send targeted messages more accurately.

For example, specify the target audience by selecting gender, age, operating system (android or iOS), location and length of friendship, so each broadcast message can be sent more accurately. Because you can use both data to analyze and to penetrate the target audience. accurately as well

4. LINE Developer

The advantages are obvious for artificial intelligence (AI) or machine learning developers that you can freely create bots (LINE Chatbots) to chat with customers. This section highlights the benefits for businesses that need to collect data or want to build a more realistic and efficient customer feedback system instead of the usual admins.

In terms of using machine learning (ML) or the brain used to learn bots (bots) can be seamlessly integrated into google's system called Dialogflow. The details of creating a chatbot (Chatbot) like this are quite in depth and technical content.

5. Cost

Consequently, the change from LINE at to LINE official account that allows entrepreneurs, SMEs, smes and general businesses to benefit. But there is a trailer in the price, cost that has been changed in the beginning. For the original LINE at service fee (Basic Package) will start at 198 baht.

You will be able to send messages in the form of a boardcast (Broadcast) that is sent to everyone who is your follower unlimited number. But when switching to a new system like LINE official account, it will start (Basic Package) at 500 baht immediately, but only send messages 2,500 times. Because if you want to send messages beyond this It is absolutely necessary to pay for the service. The cost is 0.3 baht per message.

*** Prices are subject to change, please check LINE Thailand again for accuracy.

6. New features

This is something that many sites never review. As for the new features of Line oa or LINE official account and I think it's quite exciting. (Also scary) for entrepreneurs, that is, the LINE official account is called customer connect or close service. Ready to respond faster By Line explains the main features of connecting with customers and making after-sales service to make them more impressed with customers. This comes out with 2 features:

- LINE to Call

LINE to Call is that customers can call the call center via line official account. Simply put, customers have the right to call via Line and return to your LINE official account immediately. This is a pretty scary thing for people who have a lot of customers. Because you might get into chaos. However, we will have to wait for the line to update the information and clarify this matter again. (Now it can be used where the owner of LINE OA or admin has to send a request to the customer's LINE first. so they can call each other)

- LINE Chat Back

line chat back is to send messages back to customers using just their phone number. (where customers have previously registered with line) In other words, you can send messages back to customers directly. using a phone number In case you don't know if the customer uses line ID or don't know when they've talked to each other since.

You can use that customer's phone number as a connector to send messages directly back to that customer. and of course In this section, we will have to wait for the line to update the information and clarify this matter again.

7. LINE Official Account (LINE OA) Broadcast Package Price

– Free Package

Package Price: Free

Number of messages: up to 1000 messages

Message price in excess of the package: –

– Basic Package

Package price: 1,200 baht per month

Number of messages: no more than 15,000 messages

Message price beyond the package: 0.08 baht /message

– PRO Package

Package price: 1,500 baht per month

Number of messages: Up to 35,000 messages