Make money by selling online. How do you do it ❓

Make money by selling online. How do you do it ❓

According to statistics from the Electronic Transactions Development Agency (ETDA), in 2021, Thailand is ranked number one in online shopping rankings. It has a spending value of 24.70 billion US dollars. It has a growth rate of 14.04% and 40% of Thais have shopped through channels that social media have called the highest number of countries surveyed.

Selling online is very popular these days. Of course, there are many online stores. How can we be different from others? Today, I'm going to tell you how to make money from selling things online. Let's have a look…

📣 4 steps to make money from selling online

1. Make a marketing plan

Of course, doing business If we think and act right away, there is no planning. There is a high risk that our business will not survive. Therefore, the first thing we should do is “planning”.

Store name / brand

Store or brand names should be concise, easy to remember and unique. and not unique to others How to check if a brand name is duplicate or not? We may take the name that comes to mind and try to search on Google Search, Facebook or Instragram first. Has anyone named this page, shop and website yet?

Find the right customer group

online sales If we know the target audience or know who our customers are It will help us to market online more efficiently. both in terms of content making, advertising, and product development guidelines and service by what you need to find is

Who our customers are : Gender, Age, Education, Occupation

Where are our customers located? : A specific country, province or area.

How do our customers behave? What are you interested in?

You may have seen content on Facebook and felt that the word hit it. this product exactly what we are interested in This shop is not far away. That's because he's already found you.

Set clear, measurable goals.

Many people have the idea of starting an online business because they think it looks easy and anyone can do it. no clear goals I often start to get discouraged, lazy and give up for online sales. You may start setting goals from a simple one. before, such as

- There are 10 orders per day or 30 orders per month.

- Have sales of 50,000 baht per month

- Has 10,000 Facebook followers (who are real people Not a Like purchase)

- 10,000 people visit the website per month

Once your business has a clear goal. The next step is finding a path to reach that goal

2. Choose a channel to promote the product.

when we get a brand name and know who our customers are The next step is to choose a sales channel. In fact, we do not need to choose which channel to sell only. Because each channel has different strengths, for example:

- Social Media

Facebook and Instagram. People who are thinking of selling online must definitely have this channel in their heads. The highlight of Social Media is that it is easy to reach customers, able to talk, organize activities, and interact well with customers. Help build a brand image.

Stores selling through Facebook don't have to compete in terms of price. It can also increase the value of the product through creating good content. For stores that have just opened a new page May help people around you press Like the page or help share to make the store known. If there is a cost, it can also advertise to promote the store.

- Marketplace

Or as we know the name of Shopee or LAZADA is another channel that allows us to create a store profile. and bring the product to sell It is a channel that many shoppers come to find products that they want. And compare prices from many stores before buying, causing the Marketplace to have quite a lot of price competition.

But the behavior of shoppers is constantly changing as well. In addition to the price comparison There is also a search for reviews. for further comparison. Any store that has a lot of good reviews can continue to make money from here.

for new arrivals There are not many reviews yet. If selling products like other stores still have to compete in terms of price causing merchants to find other channels to help promote in the beginning as well

- Website

If your store also has a website It will allow the store to reach a group of customers who come from Google Search, which this group of customers will have quite a lot of quality because people search for information. Or something on Google, most of them already have a demand for that product.

The more if we can make a website to rank on the first page of Google, your store will have more people to buy products continuously and long term.

In addition, the website can also help expand online marketing in many other channels, for example. Collecting information of people who visit the website to determine the target audience. For advertising in other channels, whether Facebook, Instagram or Google Ads.

You may have seen advertisements for products. From the website you just visited, to Facebook, this is another form of online marketing that your store can do if they have a website. There are two popular types of online store website making: hired with WordPress and using a ready-made website.

- LINE Official Account

In fact, LINE OA is considered another social media channel. But I separated it because We use them for different purposes. We don't use it to promote, but we use LINE OA to communicate with our customers specifically.

Many people may think, then why not use Facebook Messenger?

It's not wrong, but from past experiences, it was found that customers who added LINE OA to inquire or order products There is a 70% chance of closing the sale than Facebook Messenger, and now we can post products through LINE My Shop as well. When customers are interested in a product, we can send this link to customers to buy. and pay immediately

3. Choose a payment method

The important thing that online stores are indispensable is Online payment methods Many online stores may start with using a bank account to receive payments. But if it's good If the store can accept online payments by credit card. Your store has a 30% more chance of closing outages.

Accepting credit card payments can be done using the Payment Gateway service, which is divided into 2 types:

- Bank of : K-Payment Gateway of Kasikorn Bank

- Non-Bank : Paypal, GB Prime Pay

Of course, many people see that there is a fee, so they don't want to use it. But I recommend that you should use it because what you will get back is Opportunity to close the sale and increasing number of customers

4. Measure online marketing results

It's not just online sales. But doing any type of business if you want to be successful. You also need to know how to measure results. So that we know that the goals that we set from the beginning, whether we achieved them or close to the goals we set, for example:

- The goal is to have 5,000 visitors per month to the website.

- The result is that last month, 50 people viewed

improvement guidelines Try writing interesting content using keywords that have higher search volumes or focus on doing more SEO.

Measuring results helps us know where we need to improve. in order to enable us to reach that goal

But if the results you have met the goals set What you need to do next is aim higher for your business to grow according to the goals you set

📣 5 techniques to sell online to be great!

1) Create an identity

Identity is very important for sales people. because it will let customers know who they are and what are you doing By creating a brand as a business profile In addition to setting your profile as a business, it will make it look credible. can also get customer insights as well The account page is like a brand's storefront. They can publish information and drive sales for free.

2) Create unique content and provide complete information

A successful online business is partly driven by the content and appearance of an account. where content is posted regularly and focus on brand identity In addition to posting unique and consistent content, Another thing that is indispensable is providing complete information that is easy to understand. Because it will allow people to view the account page. Can be aware of information and may decide to buy immediately

3) Know and understand the heart of 'customers' through in-depth study.

Visitor insights It helps to assess how your followers and content is affecting your visitors in the view overview of each post. To check content results that people are engaging with them. It will help guide you in developing your own content and suitable for your followers as well.

4) Direct interaction with customers

Reply when people comment It is to create engagement with customers. Sending them a message or replying to a comment. It is also another way to build trust.

This also includes the live sales of any channel. These will create a brand community. And also to increase sales as well

5) Tag and know how to use #hashtags

Today's search through hashtags is huge and it plays an important role in growing your brand. Hashtag creation is essential in selling online. Also, using hashtags is another way to find things. It also allows brands and customers to interact with each other.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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