📣 Marketing mix that you need to know

📣 Marketing mix that you need to know

🔹What is the marketing mix?

Marketing mix refers to the marketing tools that businesses use. In order to achieve marketing objectives, these marketing tools, known as 4Ps, consist of products, prices, locations of purchase. and sales promotion. The variables in each P are as follows (Kotler, 1997, p. 98).

1. Product (Product) is what the business offers to sell to consumers or markets. To create interest and want to own that will be used or consumed. to meet the needs and necessities to be satisfied The product will include style, style, color, logo, brand name, service and warranty. which the business can always develop and improve

together with

- Tangible Goods

- Intangible Goods intangible Can't touch (Services)

The product is the customer's most interested among all marketing ingredients.

2. Price (Price) Price is quite important in marketing. Pricing here is to set the price to suit the product and the target audience. There are various easy pricing methods as follows.

2.1 Set the price according to the customer is to set the price as we think customers will be willing to pay which may be obtained from the survey or questionnaire

2.2 Set the price according to the market is to set prices according to competitors in the market which may be so low that we will make little profit, so if we think to set the market price We may have to sit back and calculate that cost of goods should how much to make profit according to the target and find a way to reduce costs

2.3 Set price based on cost + profit This method calculates what our cost is. Then add our transportation costs, our labor costs, plus our profits, so we get the price. But if the acquired price is very high We may need to do publicity. or adjust the image to match that price

3. Distribution (Place) is a method of bringing products into the hands of customers. If it is a product that will be sold in many places How to sell or distribute products is very important. The principle of choosing a distribution method is not to sell to a lot. The best place is always good. because it depends on that What is your product and who is your target audience? such as those used in the upper level Should be limited to not selling too much. Because it may spoil the image, another thing that should be considered in the distribution method is the distribution cost. For example, selling products in 7-eleven may be distributed evenly. but may have a higher cost If talking about a business that is a storefront, Place here is location, which should be chosen. to suit our products as well, such as MBK and Siam Center There will be different walking groups and product characteristics and Prices are not the same even though they are located close to each other. Wherever you should sell, you must consider the nature of the product.

4. Marketing promotion (Promotion) is doing activities. to tell customers about the characteristics of our products such as advertisements in various media or doing activities that make people come to buy our products and the annual price reduction In terms of small businesses Advertising may be overkill because it will cost money. More or less, it depends on the channel we use. That would be nice and possibly free. internet media which has a large number of users each year. Other cheap mediums are flyers, posters, local media, parades, local radios. local newspaper How to choose media besides looking at the cost You should also look at reaching the target audience. For example, if advertising for a group of adults By choosing Internet media (because it's free), they may choose a website that adults play. Do not use a website where teenagers come to talk, etc.

Summary of marketing mix concept shows the marketing elements that make consumers take into account before making a purchase.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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