Marketing vs Sales
Marketing vs Sales
In doing business, people often say that marketing and sales don't get along well. And this kind of thing exists in every organization. In this article, we will talk about work. The importance of both parties in doing business together.
Varies by type of business
must first see what kind of business our business is What kind of customers do we have to work with, such as business-to-business (B2B) that we have to work with organizations, large companies or business-to-people (B2C) that we have to focus on sales? get the required amount
In the business-to-business (B2B) category where we have to work with large corporations, the sales department is very important in enabling the business to move forward and grow gradually by reaching customers according to the planned target groups. penetrate the market
The marketing department will not be involved in advertising for each selected clientele. Because the promotion will take the money to be spent more wasted. Therefore, going straight to the customer Sales model is more suitable for doing business like this.
In terms of the type of business with people (B2C) that we have to focus on sales. get the required amount The marketing department will be an important department in planning and operating in order to achieve the set amount. Whether it's sales, number of customers by promoting with advertisements. to reach a greater number of people Be creative, design differently, create uniqueness. make the brand more known
The sales department will take part in chasing customers. can increase sales But in this form of marketing it is obvious that the protagonist of the event is the marketing department. Because this business will not rush towards customers one by one like salespeople do. But it will be a large sowing. and call interested customers to buy products
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