online sales formula to be successful ✨

online sales formula to be successful ✨

In today's world of internet, it is very important to make money for yourself very easily. It may be used as a source of income or to be used as a source of additional income for yourself, it is another matter, depending on the ability of the person himself. Of course, with the internet being something that is easily accessible. Therefore, online sales are very competitive. And it's not easy to be successful until rich. But no matter what, we have a formula to sell online until successful easily as follows.

1. What products do you choose to sell online?

The first step is to consider what is good to sell online. Choose products that are in demand and that are likely to be profitable. It could be a product you made yourself. Or you can order products at wholesale prices, such as ordering from Aliexpress, Alibaba, or it's OTOP in other provinces in our home as well.

Try not to start choosing products to sell online by choosing according to others. I saw other people selling well and then selling some. The most important thing at this stage is Don't go and choose according to the villagers alone. Don't see that other people sell well and we will sell some. If you start like this, I can tell you that there are many chances of failure. It may be sold in the beginning, but in the end there will be problems in terms of price. product without outstanding And we, too, may not have Passion, so we don't know which way to develop.

It is recommended to start with interest. Or your own preferences or try to analyze your own SWOT to see what strengths you like, what you don't like, which will make you more successful in the long run. If starting from following others Or start with things that you don't like. After doing it for a while, I want to change again.

2. Online Market Research

The next step is See the trends of the products you want to sell online. Learn from a successful online store. and apply it to yourself Let's see what products are in high demand.

Try searching for the keywords that consumers use to search online about the products you sell. You can use tools such as Google Keyword Planner or Uber Suggest. This will be a good indicator of how much demand in the market.

What's good to sell online? Use Uber Suggest to find answers. In addition to being able to use it as information in advertising. or already marketed It also makes them know which products should be ordered with a lot of stock or which products do not need to have a lot of stock because if it is a product with low demand, holding too much stock is definitely not good for the business. Because your money will end up with that stock too long.

Moreover Due to the recent COVID-19 outbreak, 2021 consumer behavior has changed considerably. Therefore, business models or strategies must be adjusted accordingly, especially strategies to maintain old customer base. which should be thought from the beginning Because selling to old customers saves us up to 5 times the cost and also helps the foundation of the business to be stable in the long run.

3. Analyze your competitors

Learn what strategies your competitors have to get rich online. If it works well, it can be applied. Or is there anything that you can use to improve it? Make your brand evolve and evolve gradually. Climb to a better level in the market.

It is recommended not to copy all competitors. Competitor analysis is about finding gaps in the market. that there are still gaps that customers want But competitors haven't done it yet. That means your chances of getting into that space.

I recommend you to try Market Analysis, which is a simple market research. that helps you find gaps in the market and create a business opportunity

4. Analyze your target audience.

If you do the Market Analysis as suggested in the previous section. It will include analysis of the target market as well.

Analytics will help you see who your target audience is. Learn and understand what their consumption habits are like. What do they like or dislike? How do they feel the need to buy your product? and make your product website or facebook page attract their attention.

If you say your target audience is everyone Because you're going to sell to everyone. Please know that you are in a dangerous place.

Many people who are just starting to sell online are confused. I don't know who the main target audience is. As a result, marketing or advertising time will spread widely. This can make it very difficult to sell. Try to think clearly who must use this product, can't use it, and drill into groups because each person, each group has different needs. Therefore, the message presented must be different. in order to answer the questions of each group as much as possible

5. Prepare products for sale.

After knowing what to sell online It's time to prepare the products for sale. If it's a product that you make yourself, it's ready. Or order the desired products from various online platforms. that is becoming popular nowadays like Alibaba or Taobao

At this stage you must be able to evaluate the order. Or can produce the first lot of products from the market demand assessment in step 2 in order to avoid too many stocks

If you want to order from Alibaba, you need to look at the MOQ or minimum order quantity. including shipping costs by having to try to come up with the point where the cost is the most ok with us, for example if you order less Cost per piece and shipping per piece will be high. if you order a lot The cost per piece and the shipping cost per piece are also low. But it may be so much that the product is stuck in stock.

And more importantly, another number that is considered cost is "import duty".

For anyone who has to hire a factory whether it is cream or supplement or whatever Study the market well because ordering or doing OEM (Origianl Equipment Manufacturer) requires a minimum of production, such as 500 pieces or 1,000 pieces, which have already been produced. I can't change my mind and can't sell it.

6. Choose the right e-Commerce Platform for online sales

For those who want to sell online but at a low cost, choose an ecommerce platform that looks and fits the product. And there are many customers who come to use Examples of popular platforms in Thailand are Lazada and Shopee.

It is advisable to research carefully how much commission each platform charges so that you can add this to the cost.

In addition, if you want to advance, you can sell it on your own website as well. It depends on the strategy of each brand whether to rely on the e-Commerce Platform or to create the Platform itself. must have a website You have to choose whether to make your own website, use Magento WordPress, or use it as a ready-made website.

Some brands do not do both, but can only sell on Instagram or Facebook. It is considered Social Commerce as well. Go back and look at your SWOT and see what you are good at. Or have a team that is ready to do anything, such as making social media, having to do good content Must be good at advertising which if you can't You may want to consider alternatives that work with your skills or your team.

7. Generate Online Traffic

After you have a website social media or ecommerce platform The next thing you need to do is to generate more traffic. Maybe through advertising on social media. Or use SEO techniques on your website for customers to find and find your website on the first page. (If you can't do it, try searching Google for “quality SEO services” and choose to contact them yourself.)

But if you sell on e-Commerce Platform or various Online Marketplaces, try to study that. How to make our products go up on the website where people are likely to click a lot? For example, join a discount campaign and put a lot of keywords in the content. or encourage customers to come in for a lot of reviews, etc.

Having an online channel is like having a storefront, generating traffic is like getting customers to your store. If today you can find a lot of traffic to the shop. next question is How many quality people enter the store? So, User Experience (UX) and User Interface (UI) are important to get as much traffic as more sales.

8. Grow your business

When it can be sold Next, you need to start developing your business to grow if you want to sell online. to be successful I have to learn about my own business all the time. study consumer behavior What products sell well will continue. and look for opportunities of new types or types of products It is also an option for more customers. We welcome your feedback to improve your online store.

For this step, I would like to repeat the SWOT and Market Analysis to see new opportunities. Or if anyone wants to improve from the original to be better, they must try the Value Chain. from what we used to do How can it be developed better?

If anyone has started selling and still hasn't succeeded, don't panic. Some people fall 10 times before they can sell. The key is to experiment. and measure the results Why is it not working?

📍How to sell successfully

Article 1 takes into account the price of the product that we will sell. It must be a price that is easy to use and easy to pay.

in terms of price It is the first thing that online shoppers tend to pay attention to first no matter what product they find on the internet. The price that most people feel they want to spend is around 500-1500 baht. We can pull money from online shoppers 500 or 1500 depending on the ability of the person to talk. with customers how much rhetorical Talking online is much easier than talking in person.

Number 2, every item needs a quick delivery time.

in ordering products online The speed of delivery to the consumer is very important. the faster the better Because whenever the customer has the feeling that they ordered today and the next day, the items will arrive at hand. Will make customers want to come back to order again very much which in the first order of the customer It is usually an order to try out most of the products.

Item 3, the size of the product that should not be larger than the mailbox

The more products we have to send how small The more we and our customers feel more economical. And if the product that we send is so large that we have to add up to 200 baht for the shipping fee, I guarantee that the customer would feel quite expensive.

Rule 4 Keep collecting old customers.

Difficult things of selling online in the beginning is to find customers and make them our loyal customers. But if, whenever we can then during the following months It will greatly reduce the tiredness of finding customers.

Rule 5: Always try to be ahead of others.

Getting ahead of others or ahead of competitors It creates a huge advantage for us. The more we can get ahead of the pair Guarantee that our sales will be much more than competitors. And to stay ahead of the competition is to put new innovations. into the product Or maybe try to create a story. Let people see the importance of our products in order for the general public to read and realize how important it is to buy and use our products.

Number 6, the harder it is to start. Competitors will only be difficult to imitate.

Nowadays, online sales are widely seen. and that we often see It is a beauty-related product such as a product that increases whiteness. Of course, this kind of product has a very difficult start and you can see that there are a lot of competitors. But if we choose to sell products that are difficult to produce It is difficult to import or requires high craftsmanship to produce. Guarantee that it will be a product that has few competitors or may not have competitors at all.

Rule 7 must know how to set the price.

online sales We all know that the product we receive is always cheaper than the selling price. But how do we set the price? in which to set the price of the product to be sold We will use a simple principle. on sale as follows

- Set the price to be 30% lower than the market

- Profit from costs must be at least 4.5 times.

- When organizing a promotion for the product, there will be 3 times left.

- Wholesale price must be 1.5-2 times profit

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