Principles of product design and packaging. How to satisfy customers ✨

packaging design including product design It is necessary and extremely important in doing business. Since the days when people didn't even know what money was. Because we humans are creative, we have created new things that have facilitated our lives since the Stone Age. Therefore, the concept or principle arises. Therefore, it has been gathered through experience to become the principles of packaging design and products that designers have learned today. But before going into the details and principles of how we can make packaging and product designs for small SMEs with limited budgets. will be used to design the product and its own products to be products in beautiful packaging that attracts consumers in principle We must first learn that What does this principle mean, and what exactly is it?

📍First of all, we have to separate into 2 issues, namely, packaging design and product design.

- Packaging design (packaging design) is the planning and creation of products or products to show the functionality for use in packing, wrapping or protecting items or products. It is useful in many aspects such as beauty, durability and protection of the product or products inside. not to cause any risk or danger of breakage

- Product design (product design) is thinking and planning to create new works. To answer or solve some problems in life or to develop products and things that already exist to meet and facilitate users or consumers to be more suitable and better

Principles of product design and packaging design

1. Explore and understand the needs of the target customers.

principle and procedure It is something that smes and OTOP operators often miss and forget. Thinking only that I have a product, I want to sell it. By forgetting to look at what the customer wants is? What problems do customers have that our products can answer to them? And most importantly, how well are there products in the market that directly respond to these customers and how well are they responding to the products?

If we can answer these questions clearly, including differentiation and position in the market. in the view of customers It will allow us to design the packaging and products that are outstanding, satisfying the customers' needs and of course, the customers are ready to go out of their way to pay for your money.

The recommended method is to survey the target customers. may be done by direct interview Conducting surveys, answering surveys or creating a survey system in the online world will give you some customer insights that you may not have thought about or never knew from the mouth of the buyer or direct consumers of your products

2. Determine the brand name

The name of the product is like a "name of a person". If it is too difficult to be called, it will not be remembered because it is difficult to remember. If it is difficult to write - difficult to spell, it will not be remembered again as well.

Most entrepreneurs tend to use the company name, location, registered name, self name, auspicious name, and other words that are mixed together to form a word. auspicious name, etc.

Therefore, the principles that should be kept in mind when defining a brand name should be as follows:

- Easy to remember, easy to read, easy to write

- Unique, outstanding

- Do not try to imitate other brands or cause misunderstandings.

- Tell about product features

- Not a word that is misleading from product features

- Can be registered without being different from other brands

These are all approximate principles of branding. by applying it as appropriate

3. Materials used in product design and packaging

Materials are important in terms of transport strength. Create the image of the product Protect the product from damage.

Therefore, materials are very important in product design and packaging. All aspects of suitability related to our products must be taken into account, such as user friendliness and the environment, recyclable, biodegradable, non-polluting. Made from nature, waterproof, strong, high quality, low cost.

4. The shape of the packaging

Besides the beauty Should consider the durability of transportation. product image making interesting easy to use Unique but practical

5. Graphic design

Let's think about when we choose a specific product in the market. New releases of the same type, same type, same price, placed on the same shelf. What is the reason for which product we will pick up?

If you still remember the article “Color and the psychology of customer motivation” (or if you haven't read it, click). It can be seen that the factor in choosing a product consumers often use "mood" to decide when choosing a particular product. Therefore, graphic design needs to be considered appropriate. Conveying emotion, story, content, perception, pattern, typography Product origin The details of the product type must also be included.

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