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Selling services to the CEO. How to prepare❓


Selling services to the CEO. How to prepare❓


“Sales” is the heart that keeps the company alive. is like a fundamental of doing business If the seller has the opportunity to make an appointment to meet with the CEO to sell after presenting the influencer and get the opportunity to make an appointment to the level of CEO or executive. You're almost 100% selling.


Selling a product or service to a CEO is a huge challenge, because most of the CEOs are the ones who make the purchase decisions with you. If you present impressively benefits look good Your product is useful Positive signs will be yours immediately.


1) Always be prepared

This means that clothes, face, hair, nails, body odor must be ready before leaving the house. Standard clothing should be white shirts. Must wear a polite color tie at all times. black slacks shiny black leather shoes The belt is the same color as the shoes. May add options with a blazer with a polite color. It will give you a professional image. It greatly increases your credibility. The hairstyle should be an undercut with a sharp gel cut (watch the movie The Wolf of Wall street The Hero's Hairstyle) to make you look majestic and level with them. Let's look at hundreds of trillions of businessmen in real life and in movies. The hair will come out the same way.


2) Spend less time

CEOs or senior executives often have limited time. There are many meetings each day. Therefore, the customer time should be respected as much as possible. The presentation time should be kept as short as possible, focusing on the meticulousness or maximum benefits it has for the business and the lives of the customers. Don't just give a long company history or close your eyes to the technical information of our products. Believe it or not, if the product does not meet his needs, how much The more customers feel uncomfortable. Maybe he would like to end the meeting just like this because he doesn't have time and doesn't need to be in front of us because he has judged that our products or services are useless. This case is considered the worst. must be very careful


3) Focus on asking questions

It is important to ask questions in order to wait for customers to emit some answers that our products or services are most relevant to them. It should start with open-ended questions. (Which we already know the answer to), for example, tell them about the products they use today. (Which we have done homework that our new products reduce customer costs) Then we will tell you what benefits us. (that meets the customer's needs more) and collects comments as the last step, such as "Do you agree that the proposed product can help customers reduce costs or increase sales", which the customer must answer that they already agree increase sales opportunities


4) CEO or executives like numbers.

If your product can help reduce costs or increase sales for customers. That this is the most important thing any company owner, CEO or executive wants to listen to. This will instantly turn you into a business advisor to clients. Therefore, you should always provide numerical data to your customers and present them in detail. This may be a matter in addition to money, such as our products or services, making them work faster. make more time Or the employees who use them are happier. resulting in lower turnover rates, etc.


5) Be yourself

When you meet a big guy, don't be overly nervous, nervous, or intimidated. Because that will affect you enormously. looks unreliable If you want to sell stuff to your CEO, or become a future CEO, you need to act now to convince customers that you're a business consultant. Talk to this group with confidence but not being harsh, concise, clear, and being yourself. And there's no need to think that building a connection with someone at this level means taking them to eat, play golf, or take them to take a shower (worst) because, did you know that people at this level don't want these things? at all He was successful, had money, a good family. His time is the most valuable. So he won't waste any time on these things.


6) Close the sale.

arrived here If all signs are good Will not close the sale, it may lose this important opportunity here. But this must be done carefully. Because I can't directly ask, "Do you want to buy it?" This is a bit too direct. Here, there is a simple way to "question" to ask how the purchase process is or when you want to use the product. This question will make the customer answer about Process and Timeline to us. If the usage period is soon, present the next step to make an appointment to knock on the next price. In which this part of the process, the CEO often throws it to the parties involved to provide a budget to negotiate the price with us again. But you can rest easy. At this point, your chances of getting a job are almost 100%.


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