SEO vs SEM, which one is good for your business?

SEO vs SEM, which one is good for your business?

In this article, I would like to present about the knowledge of doing business to leave each other. For online merchants, it's not easy to make your business known, right? In this article, we would like to present things that will help your online business become more known. If you're ready, let's go see it.

Get to know SEO

The word SEO comes from the word search engine optimization, which means to adapt to search engines. Or can be explained that this is to adjust the content in order to be found through the organic search system, which Google And the system of searching has criteria used in selection. which will have its own rating And besides that, there are always adjustments to the judging criteria. Which this has not been disclosed to the general public is known or has been verified. The main criteria used in the selection are 3 things as follows.

1.on-page SEO, adjusting the web page on each page

For example, doing on-page seo, for example.

- The way you enter search words on the website

- Choosing the topic of the website or the information of the content that is specific and specific

- The name of the link or website to be short.

- Choosing a title and including a description in order to attract people to read

- Choosing to enter a search term in the image

- Choose to write content that can be easily read and understood.

- Putting important search terms in important spots

2.off-page seo is doing seo in addition to your own website.

Take an example of doing off-page seo, for example.

- that other websites Then put your website link on his web page.

- that other websites then mention your website

- The fact that your website is commented in a good way.

3.technical seo is doing seo in terms of technique. This will allow google to be able to collect information. of your website more sure enough

Give an example of technical seo.

- Making improvements to make the website page load faster.

- The use of canonical tags is used to prevent duplicate content.

- Using hreflang tags to create bilingual websites

- Increasing the security of your website to prevent data theft

- Modifications to make the website work well on mobile devices.

Get to know SEMs

On the other hand, SEM stands for Search engine marketing, which is marketing that promotes website links. That will make your business more visible in search engines. Where there will be direct payments involved. Usually, seo is part of sem, but the sem itself can be divided into 2 parts: seo and ppc, where seo will help promote ppc, which makes doing part of sem. That's better. Most of the sem is doing ppc and seo at the same time.

get to know ppc

PPC stands for pay per click, which is paid to advertise your website's link to the search results page. When the user is pressed to the website in the advertising area, you will make the owner of that website lose the advertising.

Before you choose which one to use to help your business. You should first understand the nature of your business. and find a target for your website which can be adjusted at any time Which you should have to understand the work. seo and ppc work that will help your website work more precisely.

How are you doing with a little bit of knowledge presented in this article, I hope it will be useful to all readers. And see you again in the next article.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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