Social Media is an important business channel in this era ✨
Social Media is an important business channel in this era ✨
In fact, Thai people have started using Social Media for a long time. By the era that is the most flourishing, it is inevitable that Hi5, but we come to know what Social Media is, when Facebook becomes popular in our home. Of course, the emergence of Social Media in the beginning was intended to create an online community for friends, relatives or even people who have never known or seen each other before. able to communicate, contact, talk without boundaries
In this article, we will give you an answer to what Soicial Media is today and how Social Media is useful in terms of doing business.
👉🏻What is Social Media?
In fact, if interpreted directly, it will mean a social network where users can communicate through chatting and sharing stories. is any platform Anything that allows you to share, comment, discuss or express opinions between you and others, because it connects everyone with a medium. "Internet" itself.
👉🏻What is Social Media?
If asked about the world class, I must say that there are probably thousands of platforms open for you to use the service. But if it is a social media that Thai people know enough, there will be Facebook, Instagram, IGTV, YouTube, Twitter, which is a platform that focuses on building relationships between friends and family. Business purposes, especially Google My Business and LinkedIn, and other specialized platforms such as Pinterest.
👉🏻Social Media like Social Networks
This type of social media refers to social media that connects people by exchanging ideas, ideas, or following people with the same interests as us. Examples of social media social networks are Facebook and Linkined.
👉🏻Social Media like Media Networks
This type of social media refers to Social Media that is used to share content that is more media such as sharing photos, sharing videos, etc. Of course, we tend to follow content sharers who like us as well. Examples of social media networks are Instagram, Vimeo and Youtube.
👉🏻Social Media with emphasis on Discussions
This type of social media refers to social media that mainly focuses on asking questions and talking to each other. Not as focused on tracking as the first two types. but focusing on exchanging attitudes towards that topic, etc. Examples of Social Media Discussions are Reddit, Quora or Pantip.com of our house.
👉🏻Social Media with an emphasis on reviews
This type of social media refers to social media that focuses primarily on reviews. Whether it's reviewing hotels, restaurants, attractions. This allows those planning to visit a place to have a guideline based on reviews to make a decision. Examples of social media reviews are TripAdvisor, Google My Business or Wongnai, among others.
👉🏻 Social Media Micro
This type of social media refers to social media that focuses on sharing short messages. Emphasizes the speed of scrolling through content. The content is relatively freestyle. It can have media as well, or it can be text-only. Examples of social media like this are Twitter, Tumblr, or a hybrid like TikTok.
👉🏻What are the benefits of Social Media?
- Branding
Building a brand is not difficult these days. But it's not easy to make your brand stand out and people remember your brand. Social media is useful in terms of how you can design and create your identity by defining a persona, possibly with color schemes, graphics, language, and style. to the shared content All of them can determine the image or identity of the brand.
- Build brand awareness
When branding is done, the next thing is to let people know that our brand exists. What do you sell or what services do you offer? How to come to buy our products or services? Any important details or information that you want your customers to know, you can do it freely and much easier than before.
- Build a customer base
When people start to get to know your brand, of course, what follows will they be tempted to try a new product or new product. and if your good Is there an impressive service or that they won't come back to buy again and remember to keep their information? Because that is the treasure that everyone wants.
- Communicate with customers
If in the past when there is any error Happens, brands have almost no room to make excuses. If it's not public apology announcements in newspapers or buying time on TV, public apologies are conscientiously announced. But nowadays, if brands make mistakes or customers misunderstand you, Social Media will clearly benefit you. And this might be online reputation management.
👉🏻 Why does a business need Social Media? How to get the most benefit?
Any person can have a Social Media account and can create as many accounts as we said above. A business or brand can benefit from a social media account, but how can it be used? Let's take a brief look at each technique.
- Don't create too many social media.
Don't create and maintain too many social media channels at once. Especially if the brand has limited people and resources that should be created individually or 2 channels that are suitable for the brand. This is for the page or account that we have created to be stable first. better than distributing power over several channel at once
- Focus on offering something that is easily digestible.
Always focus on what is easy to understand and quick. Because forget that the nature of playing Social Media is mostly fast scrolling. Therefore, do not post anything that is too poor. Viewers may lose interest.
- Frequent updates like abandoned
Find updates on the page frequently. Whether it's a small picture, a review from an old customer. Interesting and relevant articles and our products and services, etc. Frequent updates. This will let the visitors know that We are still open for service. We are still active like this, etc.
- Always focus on customers or page visitors.
Remember that we must try to communicate with our customers. Whether replying to Comment or replying to In Box content on that page In addition to trying to communicate who we are. Don't forget to focus on communicating with your page visitors or customers as well.
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