Start your own Google Ads with easy Search campaign creation ✨

Start your own Google Ads with easy Search campaign creation ✨

Making Google Ads is not just buying keywords to get our website listed on the first page of Google, but we have to study. find a way to make Our ads can really generate sales. Earn profits from making Google Ads. How to make our advertising costs cheaper? How can we make our ads more direct to the group? increase sales opportunities You can clearly see the results of doing Google Ads.

This article has compiled some techniques for making Google Ads. Let's see how they do it. to generate sales for many businesses

📍What is Google Ads Advertising?

Google Ads is advertising through the Google network based on the strength of Google with millions of daily traffic. The most popular ad format is Google Search.

The reason why many brands choose Google Search is because the number of people who use Google to search for information in Thailand per month is up to 4 hundred million people. With an average of 13 million daily users (according to HootSuite Digital Marketing 2019 statistics), Google has transformed into a huge online marketplace. And there is an opportunity for business owners to sell more products or services through Google Ads.

📍How to apply for a Google Ads account?

To do Google Ads by yourself, you need to start with signing up for a Gmail account first, then register for a Google Ads account at https://ads.google.com/intl/th_TH/home/ and then start. Initially create an advertising campaign.

📍 Components of a Google Ads Account

In order to create a good ad before you create it, we need to define our goals exactly what we want to advertise. What is our product? And what groups of people do you want to see our ads? What would you like to see and do?

Once we have a clear plan, we can then create Ads. Being clear on what we will create will help us create ads and outline a suitable campaign structure more easily.

To get an overview of a Google Ads account, we might split the components of a Google Ads account into three main parts.

Basic usage of Keyword Planner

Let's start by going to the website. https://ads.google.com/home/tools/keyword-planner/ Make sure to sign in from your existing account. Then look at the top bar and select Tools. Look for Keyword Planner under Planning.

Then enter your search terms or keywords to see relevant search terms. We will find both the keywords related to the keyword we intend to search, the price of the keyword and the number of searches for that word per month. the tendency of people to be interested in the word for further analysis in marketing

Know the types of Keywords and Negative Keywords.

Keyword research is very important to Search Engine Marketing. Knowing and choosing the right keyword types will increase your chances of making advertisements through Google Ads more effective. Able to manage and control cost effectively

- Broad Keywords

It is a broad keyword. When people search for this type of keyword, the Search Engine system will analyze and display the relevant meanings to show more. Suitable for new businesses because it can reach a broad target audience

- Broad Match Keywords

It is a keyword that works narrower than the first type. Often preceded by a sign (+), can contain other words. or other sentences can be inserted with keywords It will only show results that match the search term. Other similar words are not shown.

- Phrase Keyword

It is a keyword marked with a “-” that works as a group of words without inserting other words in the middle. It will only show websites/advertisements that contain that keyword. Make it reach a more specific target audience.

- Exact Keywords

It is the keyword that has the lowest bid price because it is the word that people will search for without other words mixed in. The ads that will be displayed usually only have the exact keywords. makes it possible to reach the customers with the most accurate But it is necessary to use expertise in finding high keywords.

- Negative Keywords

It is a keyword with a minus sign in front of it to remove the keyword and people who are not related to or not the real target audience. By helping to prevent customers who have searched for that keyword and are not interested in the website or other impressions. including our advertisements When he returns to search, he will not see our ads/websites again, making it easier to do Google Ads on his own to reach the right goals.

📍Start Google Ads by yourself with easy Search Campaign Creation.

After we have the Keyword in mind already. Let's try to start creating an advertising campaign and make Google Ads by yourself. Create a campaign through Google Ads. How to do it starts from the word Campaign on the left-hand side menu.

After we press it, it will show a blue circle with a plus in the middle, then click on New campaign.

Then choose a campaign type to create, e.g. Search, Display, Shopping, Video, or Application, etc. But if it doesn't have a particular purpose. It is recommended to choose a campaign without a goal first by clicking on Create a Campaign Without a Goal.

Then choose the destination you want more people to interact with, such as our website, etc.

Then select the network that our ads will show. Available between Search (on the Google search page) and Display Network.

Subsequently, may select Nationwide Thailand or select Enter another locations to specify provinces. or cities in other countries

Next down is the Languages section. It is recommended to choose Thai and English as the basis. And next to it, you can choose different types of audience groups.

In the budget setting, you can set how much money we want to spend each day. which Google may have deducted less or more than what is set on a daily basis But not more than the budget set each month

As for Bidding, if you're new to trying Google Ads yourself, many will advise you to go with Manual CPC so that you don't accidentally increase or decrease the price per pay-per-click. without realizing it

Or to use a technique to bid like Noria often does, is to set Maximise Clicks and then set the maximum price per click that we are willing to pay (Maximum CPC bid limit) so that we don't pay more than that. Determined. The advantage of Maximise Clicks is that it bids in a way that tries to get us the most clicks our cost allows.

Later, as we begin to master, we begin to have more and more variety of conversions. It may be set to Maximize Conversions as well.

Once the campaign start and end date has been set. You can set up an extension, which is an add-on such as a phone number, address or website page. After that, you can press Save and Continute to enter keywords, write ads and wait for the campaign to start running.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick