Technique to open a grilled pork shop to be great without having to buy a franchise ✨

Technique to open a grilled pork shop to be great without having to buy a franchise ✨

Who has never eaten grilled pork buffet? Because Moo Karn is one of the most popular restaurants that people tend to meet for various occasions. Even though grilled pork has been popular since more than 10 years ago, but nowadays the popularity of this type of food is There was no sign of a decrease at all. Because it still appears that there are many new players who have come to have a share in this business. When there are many competitors, many shops have to leverage various strategies to fight each other.

✨ 9 must-have items. How to open a grilled pork buffet restaurant to be rich.

1. Make your customers feel worth the money. Never take advantage of customers.

Believe it or not, price doesn't determine a store's success. because no matter how high the price If the customer feels that they are getting something worthwhile in return, it is reasonable for the money they have spent. No matter what price the customer is willing to pay The reason for the price is not the reason why the shop goes bankrupt. But the main reason is whether or not you make your customers feel like they're being taken advantage of. Do not forget that customers come to buffet restaurants because they want to eat delicious food as they want. Therefore, the amount of food and quantity must be balanced with the price you charge. Don't take advantage of customers by "snatching food" or posting less things until customers have to fight for sure. It's not a joke because he can't pay to eat. Come to ask for free food. If you take advantage like this, your shop is over.

2. The taste of food must be good. Raw materials must be of good quality.

Keep in mind that even if it's a buffet restaurant. What customers want is delicious and quality food. In the ready-to-cook food line, you always have to control the taste so you don't miss it. and in the line of fresh food Your ingredients must be really fresh. Do not take the old stuff for several days to serve at all, because in addition to the quality has deteriorated. It also has a chance of spoiling. If even you yourself haven't eaten spoiled or unhealthy food. Their customers think the same as you.

3. Manage the cost of raw materials well and also include the cost of various expenses

in a buffet restaurant The soaring cost outpacing all others was the cost of raw materials. Therefore, the dealer who will supply you raw materials is important. Believe it or not, there are still some dealers that offer good but affordable ingredients for you to find and partner with. You may just need some time to search, but it's definitely worth it. Good cost management in this area, your shop will definitely increase profits.

But at the same time, other expenses such as employee wages, water, electricity, and other expenses, you should manage accordingly. Don't turn out to be trying to control the main cost. but otherwise it's a pawn Because it's almost useless.

4. Having a target audience in mind will help the store move forward as they want.

Even though it is the same grilled pork buffet restaurant, some restaurants have different target groups. Determining who your main customers are will help you determine the direction of your store, whether it's a food line. the cost of food you charge Shop style or add-on services And having a clear target audience means you don't have to compete with your customers and competitors. because if there are competitors in the same group The strategy used to attract customers could destroy both stores.

5. Pay attention to the cleanliness of the restaurant and the food.

Grilled pork buffet restaurant is a self-service restaurant. An important weakness that should not be overlooked is the cleanliness of the place. or both fresh and cooked food. There are many instances of neglecting cleanliness and ultimately going bad.

6. Manage leftovers well. Because the thought of throwing it away might still be useful.

in managing the use of raw materials You have to plan carefully what materials you will use. And you have to differentiate between the rest that you really don't use and the parts that you can use to create other menus. A prominent example is the fish head. which you can use to cook fish heads to add value or even meat scraps from cutting You can use it to make other dishes as well.

7. Employee service The heart of service is something that must be cultivated.

This is very important in the restaurant business. Most restaurants die from lack of service heart. You have to instill in your store's corporate values, whether it's smiling. willingness to serve problem solving humility These will create a cute identity and impress your customers.

8. Be wary of promotions as they may unknowingly kill your store.

Whenever a restaurant has a competitor One strategy that is often used is promotional discounts. And this pricing strategy has been a huge destruction of restaurants. When this promotion comes out, of course, in the beginning You will get more customers. But then the competitors are ready to lower the price to compete with you as well. And that is creating a price war. In the end, no one is the real winner as you and your opponent both get hurt and disappear from the sport. Price wars are therefore not always the solution. What you should do is keep your stand. Maintain the identity of the store Because these are the things that can still attract customers to stay with you.

9. Always improve and develop yourself.

No one is immune to criticism because many critics lead to positive change and development. Be willing to accept criticism and criticism willingly and always make improvements within the store's standpoint and identity. if you can Your shop will have a bright future.

✨ Open 1 grilled pork shop. What equipment do I need to prepare?

Define the word grilled pork restaurant What you need to prepare are raw materials such as pork, pork, pork belly, sesame marinated pork neck, chicken, pork liver, xiang ji, fresh squid, squid, pork ball, fish ball, chicken ball, fresh fish, etc. The cost of the grilled pork shop will vary with the size of the shop. A small shop is about 10 tables, a medium-sized shop is about 20-30 tables, a large shop is about 30 tables or more. The investment budget for the shop varies depending on the decoration.

✨Now let's take a look at the basic equipment and the price of the necessary equipment such as

1. Grill pan, price about 160 baht/piece

2. Grilled pork brazier, price about 210 baht/piece

3. Charcoal tongs, price about 15 baht/piece

4. Wooden tongs to lift the charcoal stove, price about 105 baht/piece

5. Stove grate, price about 65 baht/piece

6. Tables, chairs - stoves, pans (made to order), price according to the desired design.

7. Long table set food

8. Plates, spoons, cups, sauces

9. Vegetable basket deep food tray

10. A bowl of sauce, chopsticks

11. A large pot for putting sauce and boiling soup.

✨ Open 1 grilled pork shop. How much do you invest?

We calculate from the opening of a small shop with no more than 10 tables. Those interested in investing must prepare the basic equipment as mentioned above. The capital for equipment costs is about 30,000 – 40,000 baht (depending on product quality). This is the cost that does not include rent. Store construction cost - land and should have a working capital of about 7,000 - 10,000 baht / day. There should be about 3-4 workers if it's a small shop.

In addition, it is important to have a variety of raw materials, and this raw material is an important factor in the profit of a grilled pork shop. The average daily cost of raw materials in each store is not the same. Some stores have a lot of the same raw materials, so buy less refills, the cost on that day will be less. The principle that makes the grilled pork restaurant profitable should be that food costs should be 25-30% and labor costs should be 15-20%. There are also fixed costs, such as rent, employee salaries. Average should be 15-20% including variable costs such as gas, water, electricity, sundries each month should be 10-15%.

In which many grilled pork restaurants are popular to serve the "buffet" service, you need to be more careful. “Food costs” and must control these raw materials well. because it is a measure of the profit of the store And if it's a buffet, there must be a variety of food menus such as fried rice, papaya salad, various salads, etc. The cost of food each day will also increase. Therefore, we should calculate how much our actual daily customer volume is in order to control the cost of raw materials with quality.

✨ Knowing the preliminary cost, how is there a way to sell grilled pork shop is profitable?

The daily sales volume depends mainly on the size of the store. The minimum daily sales target must be about 10,000 baht, which this sales If deducted from the cost when calculating a percentage, it will be found that sales of 10,0000

- Food costs should be 2,500 – 3,0000 baht.

- Labor costs should be between 1,500 – 2,500 baht.

- Fixed costs should be between 1,500 - 2,500 baht.

- Variable costs should be between 1,000 – 1,500 baht.

By setting a "sales" goal, we can estimate how much profit we will have per day. In order to determine how much the sales price per head of customers who come to use the service should be, it must be taken into account. rental fee Store decoration cost, marketing cost, daily raw material price including the surrounding competitors These investors must rely on expertise to find techniques to reduce their own costs as much as possible for the opportunity to have more profits.

✨ 7 ways to make a grilled pork restaurant that people will love!

1. Make customers feel worthwhile

Most of our customers may not care if our prices are cheap or expensive, but they only care if it's worth it or not. So no matter how much we set the price per person per head, whether it's 99 baht, 299 baht or 399 baht, be sure that every menu that is served to customers. This will make him feel worth the money spent.

2. Manage costs well

We need to know how much each menu costs. What are the ingredients? how many grams each Which menu is more or less? Knowing the customer's needs in relation to the menu can reduce food costs.

3. Manage waste to a minimum.

One of the interesting patterns is to reduce the size of the food. It may reduce the chance that customers will eat less leftovers. Due to the behavior of eaters, they tend to like to try many things. Each menu is not very large. This will give customers more opportunities to try other menus.

4. Think carefully before doing promotions.

Especially those promotions, discounts or come 3 pay 2, these things, even if they attract customers, but the chances of failure are high. The best way is to know for yourself what you are selling and who you are selling to. Promotion may bring in new customers but may also lose old customers. Therefore, promotions must be carefully considered and should not be too frequent.

5. Pay attention to the cleanliness of the restaurant and the food.

Most of the grilled pork restaurants are buffet style, which is a self-service restaurant. An important weakness that should not be overlooked is the cleanliness of the place. or both fresh and cooked food. There are many instances of neglecting cleanliness and ultimately going bad.

6. Be prepared to deal with problems from customers.

What must be seen is a problem from customers Because each person who uses the service has different ideas and habits. Some customers have shop scams, such as eating 3 people, but when they pay, they say 2 people come or some people eat leftovers. and refused to pay the fines to the shop according to the specified rules and many other forms of problems that people who open roast pork shops have to face But no matter what kind of situation we encounter as a service work, we must calmly solve the problem. Being hot-tempered with some customers can cause our shop to lose its reputation, especially in this social era, be very careful.

7. Always improve and develop yourself.

As the grilled pork restaurant is a popular investment, we are inevitable from competitors. It is important that we develop the store. Service development, product development such as new menus, new services, new promotions And there is a new era of marketing that helps to increase the efficiency of opening the shop to be more effective as well.

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