Techniques for making email marketing for newbies ✨

Techniques for making email marketing for newbies ✨

Email Marketing is another tool that can generate sales for your business but has been overlooked. Although today's email marketing It will not be as popular as Social media or Google Ads, but Email Marketing can still generate sales for our business as well. especially with old customers

👉🏻What is Email Marketing?

Email Marketing is an email used for marketing purposes. expecting some results from emailing whether it is generating sales new product promotion promotional activities Send press releases or generate traffic to your website. The nature of sending Email Marketing is sending to a large number of people at the same time.

👉🏻Benefits of Email Marketing

Generally speaking, if we use Gmail or Hotmail to send a large number of 100 emails at the same time, your email may not reach our customers. or be bounced back as well Worst of all, your email can be viewed as spam because a normal email address is sent to the same customer over and over and over and they don't care. I don't open emails often. Your email will be classified as spam when you send the email to the customer again. Your email goes into Junk Mail, but if you opt for Email Marketing Service, you can send as many emails as you want!

👉🏻 Why is it important to focus on Email Marketing?

If you're wondering why a store has to pay attention to email marketing? Here are some simple reasons that will give you more insight into the advantages of this marketing strategy.

- Email remains the number 1 communication channel between brands and customers. According to a Sleeknote study, 99% of customers check their email on a daily basis. There are also some customers who spend up to 20 minutes a day checking their emails!

- Email Marketing has a very satisfactory ROI: Retrun on Investment (ROI: 4,400%) (data from Optinmonster). That means for every 10 baht spent on email marketing. You can get back up to 440 baht. Unbelievable, right?

- The average value of orders per email is up to 3 times higher than orders from Social Media!

- Email Marketing is the best way to build and maintain strong relationships with customers.

- Are these reasons enough for retail and restaurant owners like you to focus on email marketing?

We think it's time for modern entrepreneurs to use this marketing technique to win customers' hearts and make your business a success in this era!

👉🏻Start doing Email Marketing easily with 5 steps.

Now comes the step that we need to start doing. So how do you get started with this email marketing strategy?

Today we have included 5 easy steps to create Email Marketing for you here. Even if you are a beginner, you can follow it. The steps are as follows.

1. Set goals in email marketing.

The first thing you need to do is Determine the purpose and goals for sending the email, and these three are the most common types of emails used in email marketing.

- Transaction Email – Emails sent during transactions or transactions such as member confirmation, order confirmation, order confirmation, receipts, customer feedback, etc.

- Promotional Email - This type of email is designed for special promotions that the store has come up with, such as Happy Hour Deal, special discount for that hour, discount on new menu. and promotions during the festival, etc.

- Lifecycle Email – This type of email ranges from the process of introducing customers to a brand to ordering a product or service. And there is also an urge to come back and buy again. Lifecycle Emails are sent out according to the Customer Journey depending on where the customers are. It may be part of building Brand Awareness to arouse interest. Incentives to buy Or you can buy it already.

example

- Frequent customer welcome emails The store is usually sent after the customer has chosen to join or become a member of the store.

- Thank You Email You will send this email to your customers when they have finished dining at your restaurant or shopping for goods and services at your restaurant.

- Repeat purchase e-mail The store will send this email when a customer makes a purchase to motivate and motivate them to return.

All three emails in this example Stores must use different templates to deliver to each customer group. So if you can plan ahead It will help make Email Marketing more convenient, faster and easier.

2. Build an email list of prospective customers

The important thing that entrepreneurs must not forget in the process of building their customer email list is The store must have permission from the customer. That is, the customer must agree that the shop sends promotional emails and other emails voluntarily.

So how do you get your customer's email address? Let me tell you that it's not as difficult as you think. And this is a technique for asking customer emails to do Email Marketing in the beginning :-

- Request emails from customers directly Give customers great offers, for example, telling them that the store will send deals, promotions, and perks to their email address. Let customers shop and try new menu items before anyone else.

- Have a form for customers to fill out to show their interest on the website or website of your online restaurant table.

- There is a special program for customers who refer friends to buy products and services of the store. by offering discounts to incentivize customers, for example, “Earn 50 baht per person for successful referrals”

- There is a competitive campaign, for example, the shop may have a giveaway campaign every week. and what customers have to do is Enter email with the shop to receive good news like this.

- Tell the advantages of entering an email with the shop, for example, the customer will receive good content, which, if it is a cosmetic store, may be sent as a facial care secret If selling clothes, it might be a fashion trend. or if it is a coffee shop and restaurant It may be content about making coffee favorites and special dishes, for example.

Remember, the more email lists you have, the better. The greater the chance that you will reach your target customers. And the chances of increasing your sales and making a profit will be great as well!

3. Draft an email with relevant content. to convince customers

Now that you know what kind of email to send to your customers and have an email marketing list, now comes the hardest step: writing an email.

But don't worry, here are some best practices for writing emails. which you can use as a guideline Make it easier to write emails to your customers, including:

- Think from the customer's point of view – think about it if you are a customer. What kind of email would you like? Try to understand and figure out the reasons why you want to shop and opt for emails from the store. This will help you understand your customers and deliver more personalized emails.

- Email subject lines should be clickable – The email subject tells you whether customers will open your email or not. which is the best way Click-bait headlines or use CTAs to drive action are also great email writing techniques. ", "last day! Promotion 1 get 1 free, popular menu of the shop"

- Always include a CTA (Call-To-Action) to drive customer action - Include a link in your email to engage your customers with your brand or store, such as a link to the product page you want to promote. restaurant table reservation link, hairdressing reservation link, or discount voucher link

- Add beautiful pictures – let the pictures tell a story instead of words. Don't forget to attach a nice picture to your email as well. to convince customers to click to place an order or order food from your restaurant

- Upsell as many as you can - highlight new products and new menus to attract customers. Or it can be a best seller and a recommended menu of the shop.

- Enter contact information - Be sure to include the store's contact information such as address and phone number.

- Send emails ahead of time to drive interest – Send emails to drive customers' attention first, e.g. before a meal. or the festival discount of the shop This method can help increase sales for the store as well. because it is like reminding customers to make buying decisions easier

4. Choose the right email marketing tool

Let me tell you that there are a lot of email marketing tools out there. And these tools make it easy to send emails and track campaigns.

Like HubSpot or MailChimp, these email marketing programs help you create emails from templates. Send to customer email list and can also track and analyze data such as

- Open Rate - The rate of open emails.

- Click-through Rate – click rate

- Bounce Rate - the ratio of emails not reaching customers

- Conversion Rate - the proportion of responses to emails.

So try to set a budget for your Email Marketing and compare the features of each. Then choose the most suitable program to use.

5. Plan a follow-up of your Email Marketing campaign.

After sending an email How do you track your Email Marketing campaigns?

The answer is simple, you can easily measure the impact of your emails:

- Open Rate - The rate of open emails. See how many emails you send and what percentage are opened by customers. According to the Campaign Monitor website, it should be between 15 and 25%.

- Click-through Rate – See how many customers clicked and engaged, i.e., clicked on a link attached to your Email Marketing campaign. The click rate should usually be 2.5%.

- Bounce Rate – See how many emails failed to deliver. According to Emma Email Marketing, the bounce rate should only be 2%.

- Unsubscribe Rate – is the percentage of unsubscribe rate. or unsubscribe from emails from the store The percentage that Optimonster says is ideal should be less than 0.5%.

- Conversion Rate – How many customers click to read and engage with an email after opening it? For example, click to shop, order food, refer a friend, or click to view another store's website, etc. Campaign Monitor says that a good conversion rate is at 2.5%

which once you have tracked and analyzed this sneeze email campaign You too will know where to improve in your email marketing. For example, if your email open rate is low. You also need to improve your email subject matter to be more readable or clickable.

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Details of online marketing services

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Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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