📣Techniques for naming a coffee shop to be chic and pleasing to customers

📣Techniques for naming a coffee shop to be chic and pleasing to customers

“Coffee Shop” is a dream business of many people and is still a popular business in Thailand. The heart of the coffee shop business is “Taste and quality of service”, but when thinking of starting a business, “store name” is another important factor that should not be overlooked. A good store name or brand name should reflect your identity and style. Your image will make customers remember your store. Today we will tell you the technique. How to name a coffee shop to be chic and satisfying customers? Let's go see...

📣 The principle of naming a coffee shop

1. Focus on easy to read and understand immediately.

The first thing that comes to mind is the name. It should be a name that is easy to read and understand. Not a foreign language name that is too strange, including the name of a coffee shop. Shouldn't be very long, 3-4 syllables is considered a lot. Give a cool coffee shop name that is short, concise, easy to spell and easy to remember. Better than a name that might confuse customers and sometimes irritate them to choose not to use the service.

2. Not naming impersonators.

Avoid naming the same or similar stores. Because coffee shops in Thailand are all over the corner. Therefore, the name of the shop is often used synonyms. There are a few words such as Coffee, Cup, Café, etc., which can be mixed with other words if you really want to use them.

3. Don't let the name be too simple.

If our coffee shop is not a big shop that people will easily remember Should not use a name that is too simple. Let me give you an example of a simple name that should not be used such as “Latte” “Mocha” “The Coffee” “Cup” or even a simple word. about coffee mixed because although some words may sound good but because it's too simple a word Any shop has a word. It's in the name, it's hard to get customers to remember your store. Especially in an era where there are many competitors, you have to think of a name to stand out from your competitors.

4. Name the store according to your mood and feelings.

This will create a concept for the store to be presented in any way. Through words that convey emotions, feelings, memories such as Café of Love, Sweet Coffee, Coffee for you, etc., and will make customers feel the atmosphere through the name of the shop. It is one way to attract good customers.

5. Name the store, focusing on the concept

Of course, coffee shops have to sell coffee. But we can bring the source of raw materials or Story to give the shop a new name. It is considered to link the story or experience to the coffee shop. to tell stories and pass on stories to customers Or maybe use a word that indicates the specialty of the store, such as focusing on health. which may use the words organic, good life, green as part of the shop name or if you want the shop to be like a gathering place for friends Meetings may use speak, friend, junction, cross, play as part of the naming convention.

6. Set a Name Using Storytelling

The story is to raise the highlight of the shop that is different from competitors as a selling point, such as Red Diamond, which focuses on raw coffee beans that have not yet been roasted. And compare it to a “red diamond” because red coffee beans are the heart of coffee production. This kind of naming will make the shop look serious and believable in terms of coffee quality that will attract more customers to come and use the service.

7. The name of the store that can be set as the name of the website. easy social media pages

Nowadays, selling in Social Media and the Internet has a very high market share. Especially in the era of delivery service is becoming popular. Incorporating a store into these service apps is a great way to increase sales. Of course, our store name is important, so it should be a name that people can easily find. The more you get stuck in the search term, the better. People who want delivery products can easily see our store on social media.

8. Name unconventional but easy to remember.

Sometimes the coffee shop name should be different from the original framework. To give a similar name, people just don't care. So it depends on the shop owner's idea of how to create an unconventional shop name. but must be emphasized to be easy to remember Don't have too many syllables. There should be hidden meaning to make you wonder if it's a coffee shop or not. Or see the name of the shop and want to know what the shop will be like? Naming shops in this manner, such as Secret Room Shop, Kaew Kaew Phitsadan Coffee Shop, Kaew Favorite Shop, Coffee House in the Garden, Along the Coffee Road, etc.

📣 Guidelines for naming a coffee shop

- Simple: don't have to be too long, 2-3 syllables are enough. easy to remember It must be taken into account when designing the logo of the store. If it's too long, it will look streaky.

- Easy to read: Trusting a good shop doesn't have to give you words that make it too hard to read. because customers will not remember your shop name

- No fake names : Avoid naming the same or similar to other stores. Coffee shops in Thailand are around every corner. Therefore, the name of the shop is often used synonyms. There are a few words such as Coffee, Cup, Café, etc., which can be mixed with other words if you really want to use them.

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