Techniques to sell in Shopee. How to set the selling price without losing ❗

Techniques to sell in Shopee. How to set the selling price without losing ❗

before talking about the price of the product One must understand how to sell products on Shopee. Although we do not pay for advertisements for listing products or commissions for selling products. But what we have to lose is the product price discount. in exchange for the number of product visitors that means Selling products on Lazada and Shopee often come with various discounts (both the platform issued and the store setting the discount itself). This is also part of the deductible.

Usually the selling price depends on the point of view of each person. Essentially, it's a valuation of how much the product is worth to the customer for the money. which if it is a product that can fix his problem The price can be set higher. The profit will increase as well. In setting the price, you have to look at many factors such as product cost, competition, bargaining power of the shop.

🔸 Formula to set selling price in shopee

1. The cost of the product Total cost of packing (Baht)

2. Percentage of profit required (percent)

3. Percentage of shopping fees paid (percent)

Note: All merchants are initially required to pay a customer payment fee of 2%. If merchants participate in Shopee campaigns, add a percentage to be paid.

🔸 Hidden costs incurred during the sale Summarized as follows:

- cost of packaging

This step should be thought of when seeing the product. that the actual size of the product should be used in which box Or what kind of plastic bag do you use? When we go to buy a box or a plastic envelope We will be able to calculate the cost per piece.

- Campaign discounts

As mentioned above Participating in a campaign is a reduction in price in exchange for product visibility. All campaigns are divided into 4 levels as follows:

Level C 5% discount

Level B 10% discount

Level A 15% discount

Level S MegaCampaign 20% discount or more

SubCampaign Level S, discount code 5-20%, depending on the case.

What's more complicated is that during Level S campaigns there are often special campaigns that force a greater price reduction. to add more visibility There will be some products in the store. (Products that are not sold or products that are sold less), so the seller must observe the price.

- Voucher discount

This section will be a product discount code. that both Lazada and Shopee are forced to go hand in hand with the discount campaign from the customer's point of view having a discount code Make customers feel worth buying There are different types of discount codes, such as following the store and receiving discounts. Giving away discounts in conjunction with the campaign Regular discount code distribution

- Shipping cost

In this section, the seller can choose whether to be responsible for shipping to the customer or not. The cost criteria will depend on the product size, weight and carrier. After we have actually seen the product, the packaging selection process should be based on the total weight of the product including the box weight. and box size

- Payment Fee

Financial service charge means every time Lazada and Shopee will transfer money to the merchant's bank account. Will always be deducted from the transfer amount 2% as a transfer fee. based on the revenue that the store receives

- Commission Fee%

for official store There will be a commission deducted every time a trade is made. The amount of deduction depends on the product category of both platforms. in the range of 5-20%

When we get all the product costs Now we can estimate how much we should set the selling price. Let's take an example of a product that has been sold from the aforementioned.

from the cost of 160 baht

Packaging B costs 9 baht per box.

Shipping fee from abroad 24 baht per piece.

Product weight including box, shipping cost 28 baht.

Want to sell (rough estimate) 690 baht

VAT 48.3 baht

Commission 103.5 baht

Payment Fee 2% : (690-103.5-28)*2% = 11.17 baht

If all expenses are deducted This product will make a profit of 306 baht.

If we think only superficially, the cost of 160 selling 690 should be a profit of 530 baht, but along the way there are many hidden costs. All in all, these costs are 224 baht.

Therefore, if anyone still believes that After receiving the product, plus 2 times the profit (+100%), you will have to do more homework, don't be serious.

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