Techniques to set a great slogan ❗ Make a difference for your business

Techniques to set a great slogan ❗ Make a difference for your business

doing that business Every brand wants its own brand to be famous. When it comes to names, everyone knows them and is the first name. that everyone thinks about when talking about a certain product or product which in addition to making the product popular in the market having a short slogan It also helps the product to be recognized in the market as well!

The more if a product slogan catches the eye of the consumer, it will help the product to become more attracted to the consumer. But creating a slogan that customers will remember and resonate with may not be an easy task. Sometimes it takes marketing and advertising to help. But it's not difficult in modern times. Let's take a look at the technique of setting a great slogan.

1. Easy to remember text You can hear it and repeat it, for example, "Love you Tao Fa" of Thai Airways, "Whenever you're hungry, stop by" from Seven. It's an easy-to-understand word. It's like a word used in everyday life.

2. The message is short and concise. Slogans that are too long are difficult to remember. Keep them short, concise and get the idea. They should not exceed 10 syllables, such as the “real man” of Red Bull, “Salty but good” from Salt toothpaste.

3. Meaningful, there must be something to say what the business is about, for example, “I can forget that I have a caretaker” of the Head & Shoulders brand. Which means that it is a business about hair and head care.

4. Different but good looking Make a lot of difference from competitors in the market By setting a slogan like this, the same product can look different. In spite of the fact that there are still many brands of this product in the market.

5. Show positive It makes me feel good about the brand, for example, "Eat and be proud of Thai people's homemade beer" slogan of Chang Beer. “Our Thailand Our Thai Beer” Slogan Beer Singha which, when listening to this, will feel the pride of being born as a Thai It reflects that consumers appreciate the brand. Even though the brand name is not good

6. Make your slogan unique Do not imitate, use redundant words, or make excessive play on words. such as crystal drinking water using the slogan that "Thinking about drinking water, drinking crystal" that put your own brand name in the slogan to indicate the uniqueness of the product. And there's a play on words, but not too much.

7. Be specific. Indicate your business. Don't use words that have a very broad meaning. until the recipient does not understand the meaning that they want to communicate such as tulip bedding using the slogan that “Sleep comfortably in tulip style”. Just by listening to it or reading it, you already know what the owner of this slogan is selling. because the meaning was indicating what was sold And the meaning is not so broad that it is too difficult to guess.

8. The slogan must be prominent, eye-catching and eye-catching when seen. For example, you may use a sentence that clearly describes the advantages of your product. When you hear or hear it, it will make consumers think that this product will follow the slogan. or not until the purchase was made to prove the truth

9. Influence. Make people believe what is presented. For example, “We give you more than the right word.” Big C's slogan tries to convince. persuade customers to believe In addition to the products in his department store are cheap. There are also all products that customers want. which is considered as a slogan that makes customers trust and motivates them to buy products at his department easily.

10. Trustworthy, reflecting outstanding features that sound possible, such as promises, special features such as "Rak Khun Tao Fa", Thai Airways' slogan that focuses on providing impressive service Love all customers who use the service Tao Fah or Kasikorn Bank using the slogan “Impressive service at every level.” He wants to convey that the customer is always special. Notice that when walking into Kasikorn Bank, no matter which branch There will always be staff standing and waiting to welcome customers.

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