Things you need to know ❗️ before owning a shoe business
Things you need to know ❗️ before owning a shoe business
Thinking of owning a business in this era? has its own brand It's not too difficult to reach anymore. Because there are many helpers that will make you step up as a business owner easily. like creating your own brand of shoes It seems to have attracted quite a bit of interest from new entrepreneurs. who dreamed of making a good pair of shoes to jump onto the field took these ideas to the factory to come out But in the end, that dream might stumble. Because you may not really understand the shoe business. So before jumping into the shoe market Do you already know these things?
1. Know the process of producing shoes.
Before starting a shoe business The first thing we should know is that In order to become a pair of shoes, one has to go through a process. what are the methods in one shoe There are two main components, which are the parts that envelop the top of the foot called “Shoe front” or upper, the sole that serves to support the weight well, in addition, there are many layers. Sorted from bottom to top, such as the insole must be strong and durable to protect the feet, insole or popularly known as "te" serves to hold between the front of the shoe and the floor. And the last layer is a sponge to increase comfort during wear. by making a pair of shoes Must go through a pattern drawing design like drawing a clothing pattern. to be used as a prototype in the actual production But with the appearance of the shoe that is a three-dimensional shape It's not like two-dimensional clothing. Steps to create a shoe pattern Therefore, there is a special process than designing a drawing on paper. The key tool that will help create each shoe pattern is the shoe mannequin.
2. Know the source of materials, equipment, shoes.
When you know the process of producing shoes The next thing to know is the source of materials. to be assembled into a pair of shoes which sells various materials and equipment About the big source of shoes is in Charoen Rat area. big roundabout It is well known that if anyone wants to make shoes Or make various leather products must come here. There are all kinds of shoe models, genuine leather, artificial leather, fabrics, and various decorative accessories. to be used to make shoes to the sole It is another source that beginners in shoe making should go for a walk and study. But if the business grows to a certain level Or want a shoe style that is specific to your own brand? In addition to Charoen Rat, entrepreneurs can also find manufacturing plants. to produce various parts Can be used by yourself, for example, a shoe factory. shoe soles factory which can be easily searched from the internet which can create a distinctive or unique to the shoe as well
3. Make a good decision whether to invest in production yourself or hire an OEM.
What entrepreneurs have to decide on is the production model. There are two methods to choose from: hiring skilled craftsmen. to invest in production with the hiring of a fully integrated manufacturing plant also known as OEM which have different advantages and disadvantages Starting from an OEM manufacturing outsourcing can be very convenient and easy for a business starter. because there are more experts to help take care of the production Can be easier to manage No need to go looking for different production sources by yourself, don't have to worry about dew directly with technicians, but using OEM takes a long time to produce. Because we are not the only one who hires production. Sometimes if the stock is not good may not keep up with consumer demand It does not include the production price that is definitely higher than the investment in producing it yourself. Hiring a production technician It can be more difficult to manage everything yourself. Since the purchase of materials Talking to a Producer quality control But it may allow entrepreneurs to get the details of shoes that are more satisfying. If there is something new can give samples immediately as well as being able to produce Editing specific tasks as well, for example, sometimes the customer orders a special order. It can be done immediately.
4. Start selling with the quantity of products that do not need to be large.
Getting started selling is trying to market. Therefore, there should not be a large quantity of products. Choose to produce or buy about 4 designs, about 200 pairs for a start. Don't forget to give each style a different color. Including there must be a variety of sites as well. The standard size of about 35-41 should be in larger quantities than other sizes. And must not forget the size for the hard-to-find shoe group. And this preliminary sales trial must collect data on customer demand for shoes in different sizes, colors, sizes in order to be able to hire or produce products to meet their needs.
5.Knowledge of stock management
which stock preparation This is a problem for making shoes. Good stock management Otherwise, it may not be enough or the stock will sink. This method of stocking is usually done well after being sold for a while, which lets the business owner know which sizes are selling well. What kind of shoes do customers like? It's an advantage that we have tried the market before.
6. Focus on marketing without having to cost a lot.
Shoes are also a fashion item that needs to be advertised to people to know and see their shape. attractive design In this era, making a shoe store Marketing materials that reach the most customers are online advertisements that we can do by ourselves, including Facebook, Instagram, without having to pay much. Advertising style depends on the technique of each person how to post a sale to get the most attention. Or if we have an interesting presenter, it will make our shoes a more attractive product.
7. Grow gradually from small to large.
In the beginning, we may set up a pop-up store to check customers and customer needs, avoid opening a storefront, which if not our own, will incur rental costs. If any day that our business starts to release more products It gradually leads to the supply of the storefront to be another channel to sell products, however, we may find a dealer jointly with it, it will increase the sales channel in the event that we are the manufacturer itself will result in production. can add more Many ways of doing business are planning that must be thought through before starting a business. Either as a solution or a backup plan in case of an emergency. Including doing business should be confident in the matter of funds that must be properly reserved.
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