Tips (not secret) how to sell online to be great ✨
Tips (not secret) how to sell online to be great ✨
Business that is coming strong is inevitable. Selling online, of course, especially after going through the Covid-19 crisis. There are many businesses that have turned to do more online.
But to make our store noticeable in the online world It's not easy either. There are people who have already done it. and those who have made it fall If you want your store to be successful, here are 7 steps to sell online. you need to know
1. Time to post
Weekdays:
A typical day where most people spend most of their time at work. and may not have much free time to sit and check Facebook like this The appropriate time to post can be divided into three times: Early in the morning, people may spend their time traveling from 6:00 AM to 8:00 AM, during lunch break from 11:00 AM to 1:00 PM and after work around 7:00 PM – 21 PM. :00 a.m.
Saturday-Sunday or Holiday:
Saturdays, Sundays and holidays are when most people may spend their time relaxing. and can use mobile phone and internet fully Therefore, posts can be posted at any time that is not too early. That's because there might be a salaryman who chooses to relax by waking up quite late. The appropriate time may be posted between 10:00 and 22:00.
The moment you shouldn't post
Many people think that posting things for sale shouldn't be posted late at night. Because it's the time when people stop using mobile phones and go to bed. However, if you think your target audience is college students or teenagers who tend to go to bed late. You may choose to post during the hours later than 10 PM.
2. Beware of forbidden words.
Facebook has an algorithm or content review system that works hard to screen for content that violates Facebook's rules, such as exaggeration. sensitive social issues or any content that (the filtering system understands) is considered fraudulent or a danger to society Facebook's intelligent filtering system can detect images and phrases. Examples of word groups that may cause blindness include content such as dietary supplements and diet pills, such as “white fast”, “skinny fast”, “100% results”, “100% guarantee”, or “rich channel”. etc.
3. Post a picture of the product to be beautiful and attractive.
Remember that when taking product shots, the resulting image should be of high definition, be aware of angles (multi-angle shots) and use natural light and/or lighting to your advantage. Because it is natural light that is the least deceptive. Coloring the image may make the image look good. but may cause the color to be distorted from reality and can be compounded later
Product photos are the number one factor in a customer's purchasing decisions. because when unable to see and touch the product itself Posting a picture that creates a feeling of seeing the product details clearly It can make customers feel comfortable buying. It also saves time in answering some questions. Some products that are sold There may be ready-made images that can be used right away. But if you can create a gallery of product images in more angles, it will be even better. because it will make customers feel that they have seen the real product
4. Post complete product information
Stealing the palm of your hand from customers is already very difficult. Therefore, if we can get customers interested in posting, we must take this valuable opportunity to tell you all important information. so that customers can make decisions immediately clearly state the type of product Tell how the product will be useful in daily life. Tell size, weight, color, width, height, function of use. and various features to be completed. It can be called cleared in one post. The kind that reads without having to ask any more questions. But try not to prolong it too much.
5. If posting for sale in a group The rules of the group must also be respected.
for different groups that includes people with similar interests or similar on that facebook Joining a group in order to post things to sell, you need to look carefully and see what the rules of the group are. If the rules of the group clearly state that sales are prohibited. We should not violate the rules and post for sale. In the section of the group that allows you to post items for sale. You have to look at the rules and follow them strictly, for example, what types of products can you post to sell? How many times a week can you post?
6. Use keywords and hashtags
Don't forget to include keywords. related to the product including related hashtags Keywords and hashtags are as important as the purpose of using them to search. a group of people who may not have known each other before but with the same interests This may be the use of the same brand, same model, or like the same product. for entering the tag Or searching with the Search Bar will allow customers to see our posts.
7. Post the price clearly.
In addition to information about the product equally important Or may be known as one of the factors in the purchase decision of customers that it is. The price of the product itself. In the past, Facebook stores often did not disclose product prices. for fear of competitors selling products of the same type and selling undercuts So I thought it would be better for customers to ask in inbox, but now this method of concealing the price is outdated. In addition to looking like a shop that is hoarded. Credit looks bad in the eyes of customers.
Tips
For merchants who can't see how we should develop further, we recommend you to "learn from competitors" which channels our competitors sell products. There are ways to promote it to be interesting, pictures, writing captions. marketing activities Competitors' marketing in each channel, how do they do it? Competitor case study will definitely help us to develop a store.
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