Value Proposition, superior value than competitors✨

Value Proposition, superior value than competitors✨

👉🏻What is Value Proposition?

Value Proposition or value proposition Refers to an offer a company makes to its customers through the sale of goods and services. The marketing plan and sales plan should also take into account the Value Proposition of the organization.

👉🏻Example

Each customer buys something because there is a problem that needs to be fixed. It might be something as simple as being thirsty. Or it might be something complicated like wanting to plan an investment for retirement. which the organization will solve these problems Organizations must have products or services that can 'value' their customers.

But we can often see that One 'customer problem' may have multiple solutions. For example, if the customer wants to travel Customers may also drive. Take a motorbike, take a taxi, take a BTS, or call Grab.

It means that in this era where customers have a lot of choices Businesses need to adjust the Value Proposition to be different. or more suitable for their own specific main customers

👉🏻Benefits of Value Proposition

The important benefit of Value Proposiotin is its further use in designing various marketing communication strategies such as copying ideas in various artworks, as well as choosing a way to promote products to target groups. This means that if we come up with the Value Propositoion correctly, it will make the campaign thinking. Think of the advertisement that has a chance to have a high impact as well.

But on the other hand, if the Value Proposition is not well thought out. There is not enough strength or suitable for the target group. Thinking about advertising, thinking about communication messages, it will be difficult or even if it is done well, it may not satisfy the target audience as well.

👉🏻 Finding Value Proposition for salespeople to defeat competitors are as follows:

1. If you and your competitor sell the same brand

If you sell products like competitors same brand The price is almost different. Presenting the same project, for example, the customer wants 3 competitors for the Acer computer offeror. The price is not very different. You should focus on delivering company values that your customers will benefit from:

- Professional, reliable, experienced system installation team

- Fast delivery of work on time

- Fast, quick after-sales service system to solve problems on the spot

- Credit system to help with receiving payments

- Success Story & Port

- Price (take it as the last card)

- etc.

Whatever your company has to stand out from the competition. Believing that your company must have at least one. If not, there is one thing that customers get value for: “your own professional sales and service”.

2. If you and your competitor sell different brands have similar properties

In case you sell different brands and competitors But the properties of the products are similar according to the requirements of the employer (TOR: Term of Reference), the prices are almost different. Presenting the same project, for example, the customer needs 3 competitors for the presenter of the computer used in the organization. unknown brand You should focus on the value proposition of the company and the product itself. that customers will benefit

- Some of the features of the superior product, such as help think, present stickers, speech packs, etc.

- Longer product warranty than competitors

- Product claim system in case of damaged goods

- Better after-sales service, such as after-sales service, taking care of consulting throughout the life of the sticker, etc.

- All the advantages that your company have are good and valuable.

These are values that you need to clarify to your customers. presented to meet the needs and meet the needs of customers as much as possible What is irrelevant, don't offer, so that customers see your value and what you deliver. You will have a handicap over your opponent.

3. Create the value of being a salesperson in you than your competitors.

The thing that needs to be emphasized most is creating value in you to deliver to your customers. It's one of the most important things. In case all offers are the same What differentiates you and makes you a winner? "Your own worth" Let's see how to do it.

- Meet customers on time, every time, from the beginning

- Presented professionally, answering questions, asking good questions

- Polite personality, confident, reliable, not brag, not lie

- Be a consultant to customers such as giving advice on budgeting Value of investment figures, etc.

- Follow up the work of customers well, without pressure, focusing on meetings to help or bring good news to tell customers.

- Works very fast

- Keep your word, always do something in writing to prevent mistakes.

- Talk to the right person

- Visit customers regularly and as soon as you are called in according to the planned follow-up work

---------------------------------------------------- ---------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran