What are Facebook Conversions?

What are Facebook Conversions?

For those who have invested in increasing the visibility of their posts. of the page itself or advertising to promote How do you know if the investment is worth it or not? And have you succeeded?

What are conversions?

Target groups that convert to customers by seeing advertisements and encouraging customers to do various activities as we predicted for example Saw an advertisement posting a product promotion Buy 1 Get 1 Free and the customer clicked on the website and made a purchase.

Or in a nutshell, it's easy to understand: seeing an ad > viewing a product > ordering = 1 conversion. Seeing an ad is stimulating customer demand. Product visits are actions. Ordering is our projected goal. It's when the customer completes the goal that we predicted - conversion.

Why use Facebook Conversions?

- Supporting consumer behavior

Using conversion and E-Commerce systems will help us to easily study and learn the behavior of customers, what kind of products they are interested in. what's trending and supports the transition from leaving home to shopping in the mall Change to sit in front of the computer, go to the shopping website and wait for payment. Receive products at home

- help boost business advantage over competitors

The system will help to analyze and help us see the big picture and plan the work. various advertising investments precisely

- have clear indicators

to sell products The best and most obvious metric is the number of orders we make. Simply put, the amount sold is conversions.

Need-to-Know Conversions

- App event with Facebook SDK, in-application data collector

- Facebook Pixel collects information that occurs on the website, such as subscription information, email address, phone number.

- Ad Destination, the channel that the ad will take or the page that will be displayed when clicking on the ad.

- Conversion Event, an activity that occurs on Ad Destination or purchase order, subscription

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Details of online marketing services

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