What are FMCG products?

What are FMCG products?

fmcg market due to the changes taking place in this market. Today we are going to learn what fmcg is, what fmcg means in fmcg strategically, consumer goods market, so that it will be a lesson to learn and improve.

What is FMCG?

fmcg is a product or product in any form. available Buy/sell happens quickly and the price is not very high. Most of them are products that are Non-durable goods, for example, food, beverages, toilet paper, generic medicines Products in FMCG format: FMCG has relatively low shelf life, meaning products are quickly picked up from shelves in supermarkets. because these products There is a relatively high demand in the market.

🔹 Have information via e-commerce or online shopping interesting to see

The top 3 products with the most “discounts” are:

1. Clothing/fashion has an average price reduction of 49%.

2. Sporting goods and travel equipment have an average of 48% reduction in price.

3. Home furnishings have an average 47% reduction in price.

And what is important for marketers to do their homework is that products in the Thai FMCG market have been reduced by as much as 30%. make it easy to think Reducing the price of an already relatively cheap product by as much as 30% is strenuous.

🔹What are the factors that cause Has the price dropped so much?

From the point of view of the buyer, the consumer, there are some important factors that make the customer decide to buy fmcg products through online channels.

For example, if the price of a product in super is equal to the price of an online product, then the customer has a mental comparison in this way.

1. Is it more convenient? to order online Because in some cases, ordering in e-commerce doesn't happen to Mass groups of all ages, but if ordering online is much more convenient and can deliver to the front of the house. is an important factor

2. Going out to buy and shipping in this factor, if the average is equal Will give the weight to order online and have it delivered. It will be more convenient.

3. Total expenses If you have to buy many things from many online stores After shipping is included It may cost to travel to buy it yourself as well as the shipping cost, so there will be a factor of "time" for "waiting" to receive the product as a factor to think further.

From which channel to choose fmcg products? In these 2 channels, consumers tend to give comparative thinking. between total expenses with the comfort he will receive

It can be seen that “price” is not the main issue, the only issue of the purchase decision because there are still some natures of each channel. that can compete with each other. Marketers have a duty to do homework to bring strengths and weaknesses to use each channel. to set up the campaign accordingly It's not just about the price reduction.

🔹The results of the global ranking of FMCG brands ranked in the top 10 consumers choose to buy are as follows:

1. Coca-Cola

2. Colgate

3. Life Boy

4. Maggie

5. Lay

6. Pepsi

7. Nescafe

8. Indo Mie

9. Knorr

10. Dove

while the ranking results in Thailand Collected from a sample of 4,000 households, divided into 5 product groups as follows:

👉🏻 Beauty and health products that consumers choose to buy the most of the year

1. Colgate

2. Sunsilk

3. Protex

4. Sophie

5. Nivea

6. Parrot

7. Lux

8. Laurier

9. Care

10. Mistine

👉🏻 Household products that consumers choose to buy the most of the year

1. Breeze

2. Sunlight

3. Comfort

4. Hygiene

5. Downy

6. Omo

7. Fine Line

8. Attack

9. 108 Shop

10. High Class

👉🏻 Food products that consumers choose to buy the most of the year

1. Dutch Mill

2. Mama

3. Lay

4. Good taste

5. Ajinomoto

6. Yum Yum

7. Knorr

8. Yakult

9. Fast

10. Emerald

👉🏻Beverage products that consumers choose to buy the most of the year

1. Nescafe

2. Lacta Soi 7

3. Dutch Mill

4. Pepsi

5. Foremost

6. Coke

7. Ovaltine

8. Birdy

9. Oishi

10. M-150

👉🏻Retail Group that consumers choose to buy the most of the year

1. Seven Eleven

2. Tesco Lotus Hypermarket

3. Tesco Lotus Express

In addition, the research results of Thailand also conducted an annual Rising Star brand survey consisting of

👉🏻 Beauty and health products

1. Salis

2. Ing-On

3. Bennett

4. Protex

5. Laurier

👉🏻 Household products

1. Hygiene

2. Downy

3. 108 Shop

4. Breeze

5. High class

👉🏻 Food product group

1. Yakult

2. Jax

3. Old fashioned

4. Ajinomoto

5. Emerald

👉🏻Beverage products

1. Pepsi

2. Birdy

3. Crystal

4. Captivate

5. Sponsor

👉🏻Retail Group

1. Tesco Lotus Express

2. Makro

3. Tesco Lotus Hypermarket

In summary, FMCG products or Fast Moving Consumer Goods are products that people have to eat and use in their daily lives and are often used items. As a result, it is a product that can be easily sold under the name Fast Moving Consumer Goods. Although there are many brands to choose from, it is a type of product that has low differentiation between brands.

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