What does Facebook Remarketing do?
What does Facebook Remarketing do?
For this article, we would like to encourage online sellers who open their stores on the Facebook application. In this article, we would like to introduce you to the word facebook remarketing, what it does and how it can help your online business. If you're ready, let's go see it.
Get to know Facebook Remarketing
Facebook remarketing is what is known as repetition of ads. This will repeat to your audience who may have already visited your website. or may have seen some of your postings To put it simply, that audience will be able to see your product post a second or more time. To encourage customers to make a decision to buy your products faster there.
Steps for Facebook remarketing
There are 3 steps
1. The first step You then select the source, that is, you must select so that you will harvest people from where. for example If you want to collect data from people who have viewed your videos. It means that you will have to post the video first. And after that, anyone who clicks to watch the video will be right through Facebook's system. that automatically stores these people for you
2. In the second step Is to create a Custom Audience in Facebook.
After you have collected the source of your target audience. Allows you to create a custom audience or target groups that can be customized. It can be said that instead of you choosing to promote ads by defining your target audience in the old fashioned way. Let you choose to promote ads to people who have visited your website or page directly.
3. In the third step is to create ads Which is in the final step after you have already selected the target audience.
Why should you do Facebook remarketing?
1. You will be in contact with people you already know.
People you already know will see your posts more often than people you don't know. And there may be a greater chance of getting these people to buy your products than people you don't know.
2. Giving opportunities to people who can understand more about your product.
when any person See the post to sell the product more than once. It will make people interested and want to understand about your product.
3. More likely to close sales
For people who have seen the product and understand your product, it will be more likely to make a purchase. And that will allow you to close more sales.
4. Getting in touch with old customers
Doing this will keep old customers coming back. Yours is easier And it's easier than you then to find new customers as well.
5. The rate of change is increasing.
Suppose your website has 90 visitors and you close 10 sales and 80 of yours will you let go? The re-posting of the product is to make those people decide to come back and buy your product.
How are you? Hope this article will be helpful for all readers. And see you again in the next article.
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