What is a logo? Why must it be?
What is a logo? Why must it be?
What is a logo?
mark or symbol It is the result of graphic design that involves symbols (Symbolism) which are images, symbols or signs that help create identity. for their products and companies The main objective is in order to have its own unique style consistent with the product and to make it easy for those who see it to remember Credibility or imprinted on consumers forever
The importance of logos and usage characteristics
A logo is considered a symbol that every organization or company must have. to express one's own identity To be reliable And the logo must also convey the meaning of the organization, what type of organization it is if the company name is used as part of the logo. Most people prefer to use abbreviations and short words only.
What is the logo for?
from reference source itcomgrap.wordpress.com Can be divided into 3 uses.
1. Psychological aspect: The logo will give consumers a feeling of confidence. Understand and accept our products
2. Behavioral aspect: The logo requires consumers to have a persuasive response. in the identity of the organization
3. In terms of image, a logo can make consumers view the organization's image in a positive attitude. When there are many likes That logo will create value for high-priced products such as Chanel, etc.
Benefits of logos
- Can be used to communicate information in a short period of time This is because it is more clear than using text.
- Takes up less space than using text or phrases The size of the symbols can be reduced/enlarged. according to the desired size
- is used internationally This is because it is able to convey meaning to visitors. who do not understand the local language
- Can make customer groups They are easier to remember and convey the uniqueness of your business.
- It is a marketing band name that builds credibility. and good image
weakness
If the owner of the logo does not have a copyright registration The logo may be altered, copied, or disguised as their own logo by someone with no intention of doing so. It may distort the meaning of the organization. and may have long-term effects to the actual owner of the logo.
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