What is Alt Text ❓ Why is it important ❓

Alt Attribute is the text that is inserted in the Image Tag (Img Tag) for adding text to describe the image.

(Some people call it Alt Image Tag or Alt Tag).

Img stands for image, which means "image".

Alt stands for Alternative, which means "to replace".

When Img + Alt is taken, it means “Replacing images with text”

which people will call it Alt Attribute

Alt Attribute is the text that every image should have. Because it is useful to Google, searchers and website visitors. It can help show image descriptions. While the image is not showing, it helps Google, searchers or website visitors know that What does the unlisted image have to do with? And the reasons why the image does not show are as follows:

1. The image file is missing.

2. The image file name is wrong.

3. Low Internet speed

Alt Attriubte can also display image descriptions when hovering over images, known as Mouse Over.

🔹 Guidelines for adding Alt Attributes

1. The description should match the picture.

An image description should be related to the image. So that when the image is not showing, searchers or website visitors will understand what the image is about. And adding a description that doesn't match the picture will cause misunderstandings.

2. There should be a keyword in the entered text.

If possible, the text in the Alt Attribute should include the Keyword, but that doesn't mean that every existing image must include all the Keyword. This means that if there are keyword-related images, they'll include the keyword. as it will help in the matter of SEO. As for any image that is not related to the keyword, put a description related to that image. Do not try to put the Keyword because when the Alt Attribute time will cause misunderstanding. can

3. Do not use hyphens or dashes (-).

The text entered in the Alt Attribute should not use hyphens or hyphens (-) because normal sentence writing does not use hyphens or dashes (-), but instead uses spaces instead. If a hyphen or hyphen (-) is required, it is best to use it with universal search terms. And although the text entered in the Alt Attribute should not use hyphens or dashes (-), but in naming images you can use them without any problem.

4. In case the picture is not meaningful or importance

Usually the pictures will be displayed on the website. It is often the image that matters. It will include a name and description. But in some cases, the images that are put on the website not very important intentionally put it to decorate according to beauty An image like this may be left blank in the description ” alt=”” .

5. Do not put the same text in the Alt Attribute image.

In case of adding multiple images Images are posted on the website and in the same category. For example, “Men's Watches” will have multiple images, so they should have different Alt Attributes. may enter the model name or down to the brand to make a difference and more specific Because when duplicated, when the Alt Attribute displays text instead of an image, it will cause misunderstandings.

🔹 The reason why we should add a description to the picture

1. Support the use of Screen Reader.

Google sees that there are many visually impaired people who are unable to see these days. And this group of people use Screen Reader to read various information. given on the website by what the Screen Reader reads will be Website content and Alt Text that we put in the image. If we omit it, it will read at the image name instead.

We may view this as a distant matter. It's not relevant to us, but Google talks about it too in its SEO starter guide.

2. Let Google know that images are relevant to the content.

In general, Google can know that But what Google doesn't know is how it relates to the content. Alt can help Google recognize your images better. to the details of that image

For example, if an illustration of our website, Google sees that this page has two illustrations, but doesn't know what they are.

And when we add Alt Text to describe the illustrations, Google knows that these two images are related to food.

3. It has a positive effect on ranking on Google Image.

Did you know Google Image is the 2nd largest search engine in the world! (1st place is Google Search), which is 20% of all online searches.

Getting an image to rank on Google Image can also generate a lot of traffic to your website.

If you look at the Google Search Console report, you can see that quite a few people searched Google Image and clicked on the MakeWebEasy blog.

4. Help Illustrations Link with Anchor Text

Anchor text is a text or sentence with a link inserted into it, used to refer to or talk about other related content. Technically, SEO is called internal linking. If we insert a keyword in an image description that matches the anchor text that we use on another page, Google will see that the anchor text and the image are talking about the same thing.

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