What is Business Model Canvas (BMC)❓
What is Business Model Canvas (BMC)❓
Because running a successful business is not easy. But it's not too poor. If we have a good business plan One of the tools for professional business planning that many organizations use is the Business Model Canvas. can be used to analyze, plan and assess the risks that may occur in the future
Running a business like a pro with business planning tools like the Business Model Canvas will give your business even more opportunities for growth. and can manage the business systematically The business direction planning will make everyone in the team have the same understanding. can work more efficiently But before starting a business plan Let's get to know the Business Model Canvas first.
📍BMC : What is Business Model Canvas?
BMC : Business Model Canvas is a business plan that is written in the frame of a single canvas. This tool is sometimes referred to as the “Canvas Business Model” or “Canvas Model.” Please understand that it is the same thing. The details in the canvas will help answer some of 5W1H's questions: WHAT , WHO , WHEN , WHERE , WHY , and HOW .
📍Steps and explanations in each channel of the Business Model Canvas (BMC)
1. Think first what the purpose of your business is.
more important than anything else Determining to leave before that What is the finish line of your business? in order to measure at the end that The model or business plan you are going to work on. Will it really help you get to the slope? And of course, the target point of most businesses. It doesn't have to be a matter of monetary profit only. may be beneficial to the public or mentally as well for example
- To prevent deforestation in border forests
- Generate an additional 20% profit by the end of this year
- To preserve the traditions of the indigenous peoples and generate income in return for tribal groups
2.Value Proposition
Value Proposition is a fundamental element in the Business model canvas (BMC) that every business should have before it starts marketing. or what the customer is looking for Value proposition does not mean what the customer buys, but rather "why buy" Our products or services can answer questions. or how to help customers The value that the customer will receive back after they have paid us. It may be to create value in health and image. Therefore, to find the value of our business. that is the most important
- What problems can our business solve?
- Why do customers want our products or services?
- What additional incentives? Customers will want our products.
3.Customer Segments
The box in the Business canvas model. This field means Brands must understand that How are our customers? What kind of group are they in or how are they separated? that are the same regardless of age, gender, interests, or shopping patterns And your customer group is a large group. or rather be specific Understanding the customer base will help us plan a channel or other marketing model. to the point
- Who we want to fix the problem for
- Who will like and see the value of our products?
- Our products will be of interest to female customers. or more men
4.Customer Relationships
After understanding Value proposition and Customer segment, it is not difficult to understand Customer relationship. How do we engage with that customer segment, whether it's a short term or a long term relationship? Our clients love talking to their employees, over the phone or directly? It is necessary to use any tools more? And how can we maintain relationships with our customers? which if done well Customers will have preferences and become regular customers.
- Our products need to have after-sales service or Call center.
- Customers love to see products. or ask for details from the staff to recommend products
5.Chanel
Another important element in the Business canvas model is the “channel” that we will use to reach our customers, as well as through which channels we can deliver our products. including public relations whether in offline or online Businesses should plan their communication channels with their customers from inception to after the sale. There are many different channels such as radio, TV, billboards, websites, etc.
- Does the customer use social media? If so, which channel?
- Do customers like going to events or not?
6.Key resource
Equally important in the Business Model Canvas for business management is the matter of “resources” that include machines, manpower, labor, or copyright. You don't have to sit and put in all the resources your business has. just the main resource that if it is missing The business will not be able to continue operating at its full potential. which may be separated into the resources that we have and the resources that the business should have
7.Key Partners
Key partners are groups of people or other businesses. who are partners with us Most businesses choose to have partners because they will help lighten the burden. or to reinforce performance for the brand. The Business canvas model also has this channel so you can understand that partners How do they benefit your brand? And will it help your business reach its goals?
- Partners help produce raw materials for you. in a shorter period and less budget
- Partner with an HR company to help manage personnel matters more efficiently.
8.Key Activities
For the Key activities field in the Business canvas model, this means the main activities or steps that need to be passed before delivering the product to the customer itself. which many businesses Businesses will have different procedures or key activites. You will need to plan until the duration of each activity.
9.Cost Structure
Another important element in the Business canvas model, or “cost” itself. In this Business canvas model, you can outline the main expenses that are needed and how they can increase or decrease sales. what is necessary These may be expenses that are necessary to keep the business running, such as rent, staff wages, water, electricity, or expenses that are given to increase profits, such as public relations costs. cost of goods, etc.
10.Revenue Streams
Revenue streams in the Business Model Canvas will help businesses understand the different revenue streams. or from different customer groups Separating income will help us see that Which channel has more opportunities than which channel? or any group of customers who buy more often and through which channels, etc.
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