What is Data Analysis ❓ Modern businesses should know.

What is Data Analysis ❓ Modern businesses should know.

It's 2021, if you don't know what Data Analytics is and how is it beneficial to your organization? Today we have prepared information about Data Analytics for you.

In an era where technology is improving every day, the perception of information is faster. As a result, consumer behavior changes rapidly as well. which these organizations sit and watch for changes and chasing the demands of consumers who express themselves alone It may not be enough, plus it wastes energy, wastes time and money on uncertain investments.

🔹 Understand Data Analytics first

Data Analytics, or simply known in Thai as data analysis. a science Related to the line of Digital Marketing, Marketing Research, Strategic Planning by Data Analytic will use all corporate data (Big Data), whether it is documents related to the organization. customer data sheet Trading documents, statistical documents, including images, audio, video

The Data Analytics will take the data to analyze trends in the behavior of customers of the organization. Use statistics and numbers to predict consumer behavior. So that the organization can plan the marketing perfectly. Good business returns More than just using your marketing instincts. The benefits of using Data Analytics are as follows:

- Know more customers

In business, today's customer data analysis. It will let you know what customers want right now. So what kind of customers buy your products or use your services? It also makes your organization know more customers.

- Predict consumer behavior

Bringing all the information that the company has from the past to the present. when analyzing the data This will allow you to predict consumer behavior. and can design products and services to meet the needs of regular customers and new customers

- See a wider marketing perspective

Because there is a lot of information in your hand. It is not possible for the results of the analysis to come out in a single format. because the more information The perspective of marketing planning is even more broad. Some strategies you probably won't use much. But the results numbers turned out to be good. You may revert to that strategy. I believe there are many methods that you can use for your organization. Where is the method that is more suitable and meets the question?

🔹 We can divide it into 3 types:

- Descriptive Analytics

It is the most basic form of data usage. with an emphasis on describing what is happening or maybe something will happen Able to explain various reasons why. An example of which is Descriptive Analytics is a business report. Campaign or advertising reports or reports on past performance It is the basic information that shows the results of various activities for us to know.

- Predictive Analytics

It is a more complex form of data use that will “predict” or “predict” what is happening. using historical data Together with mathematical models or in conjunction with data mining, Predictive Analytics also allows us to analyze future opportunities and risks. such as knowing marketing trends Forecasting sales or making a campaign to see how many people will join.

- Prescriptive Analytics

It is a form of data analysis. The most complex and difficult because not just foretelling or predicting what will happen It also provides advice on alternatives and individual outcomes as to what the Pros & Cons will be. the most and is very closely related to Big Data.

🔹Benefits of starting to collect data for analysis

- How to analyze current data Friends know the current situation, for example, read information to know customers.

- Analyze past to present data to predict the future such as design data and develop products that customers are likely to need

- Analyze data from the past and present to predict the future and can lay down strategies to be successful such as designing a way to present the product, like the right person, at the right place, at the right time

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Details of online marketing services

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Examples of various brands that we take care of online marketing

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