What is DIGITAL MARKETING ❓ Why do we need to know?

What is DIGITAL MARKETING ❓ Why do we need to know?

In this era, the term Digital Marketing or Digital Marketing May be familiar to many people because Digital Marketing is like a tool, scheme or method that business people have to use in order for their business to survive today by marketing using various online channels.

In this article, we will reveal the true meaning of digital marketing. And how can we take advantage of Digital Marketing to grow our business? Let's find answers together.

🔸What is DIGITAL MARKETING?

Digital Marketing is marketing on a digital system or online channels. That's everything on the Internet. can communicate through various electronic devices whether it is a computer Mobile phones or TVs (if viewing via the Internet) are all digital marketing tools. This can be done through platforms such as Facebook, Instagram, Tiktok, Line, Twitter or through the Search Engine system (Google, Bing, Yahoo), all using electronic devices. It is a medium for sending messages from digital marketers to consumers or target customers.

The term “marketing” is the normal way we know and reach. It is a term that is defined as a method of making a business known to produce a profit or return on investment. Therefore, the term marketing means not only promoting products or brands, but covering various management strategies. both inside and outside the organization. So you'll often hear many marketing experts advise emerging businesses or those thinking of building a business to pay close attention to marketing right from the start. That's because marketing is a key structure and an indicator of whether your business will survive or fail.

Therefore, when technology has come into play a greater role. Marketing has changed according to the times. Digital Marketing has also changed the advertising channel. to various platforms It still has to analyze online competitors and take into account the different customer journey. various industries or businesses From large scales to SMEs, digital marketing has to be very important. As explained above, what is Digital Marketing in order for businesses to adapt in time to generate sales and increase profits for the business comprehensively.

🔸 DIGITAL MARKETING TOOL

Calling it a challenge for marketers, it's not wrong for digital marketing tools. Because if we compare with the previous marketing (Offline Marketing), there will be a few areas or formats for people to consume media. Such as print media, billboards, magazines, newspapers, flyers, brochures or mainstream media such as television, but when the world has changed into the digital age. We have a whole website Social media, Streaming applications to platforms such as Google, Digital Marketing tools for us to choose from. SEO, SEM, YouTube or Facebook are recognized social media platforms that are targeted. Most accurately, these days, of course, are all tools that help us do digital marketing.

🔸 OBJECTIVES OF DIGITAL MARKETING

Of course, what we need from any form of marketing is That is, the success of doing business can be measured as profit or can be measured by other variables. Especially in digital marketing, the measure of results, you may be familiar with the terms ROI, ROAS or Lead, etc. Therefore, the purpose of marketing. Digital, too, will vary according to the needs of those who use it. If you want to profit from doing business, your Digital Marketing objective is to make profit. Online marketing may be chosen as Conversions, Sales, or Lead. Similarly, if you want to do digital marketing for charity. Your objective is to promote the campaign. May choose to find a group of people to do it for Brand Awareness, so in this article we will interpret the purpose of Digital Marketing as "is something that has no fixed rules. It depends on what you use it for.”

🔸BENEFITS OF DIGITAL MARKETING

1) The cost is not high

Operations on most people-connected platforms are free. But if you want to reach a group of people in detail We can buy more online advertising. The budget is up to us. Can do online advertising campaigns and measure results for budget adjustments or transfer the budget to other online campaigns that may be more effective If compared, the cost may be lower than the big billboards. very expensive And some businesses may not be able to have purchasing power like SMEs, so Digital Marketing is one of the inexpensive channels for beginners. or businesses with limited budget

2) There is a lot of information to make a measurable decision.

There are many examples of digital marketing competitors online. It's all the information we can find. to learn and use them to create their own strategies that are superior There is also a measurement tool. and programs from various websites Many that analyze the market Industry trends give us the most comprehensive planning.

3) Accurately understand the process of obtaining results

When doing campaigns in Digital Marketing, there are many tools that can see the behavior of people coming to our business online from start to finish. (Come to know the brand and end up selling) such as Google Analytics, Google Search Console or Tracking where we try to collect information of people who use online to analyze behavior and improve the performance of our campaigns.

4) Communicate directly to the target group

On each platform we communicate in different advertising formats. either picture or sound We can determine their gender, age, interests or behavior. Therefore, businesses can choose to approach different customer groups.

5) Easy access to new and old customers

Because Digital Marketing is often done through various platforms. Each platform has its users online all the time. But there will be more or less depending on the time period as well. Therefore, if you want to find new customers or keep communicating with old customers This can be done 24 hours a day and is not limited to a group of people in one place. but can choose no matter the location

Therefore, the benefits of Digital Marketing may be similar to the objective topic. Whether digital marketing is beneficial or not depends on whether you can use it to your target audience, understand the customer journey, and be able to meet their needs well or not. because there is no organization What brands or companies are doing digital marketing? Without expecting a return because in the end, whether it's Digital Marketing or traditional marketing, they all have to have a budget to invest. and expecting a return

🔸 What types of Digital Marketing are there?

1. SEO

SEO stands for Search Engine Optimization. It is a part of Search Engine Marketing (Search Engine Marketing) that involves pushing a website to rank on search engines. It is not an ad purchase. But there are techniques such as using keywords. Customizing the layout and content of the website All is done to make the website in Google's eyes. until able to rank high

2. Pay Per Click / PPC Marketing

When it comes to PPC Marketing, it means marketing on Search Engine (Google), just like SEO, but it's different because Pay Per Click or PPC Marketing is in the form of paying to buy ads. From Google, the ad buyer is billed by Google. (operator) according to the number of clicks

3. Social Media Marketing

It can be said that when talking about Digital Marketing, I believe that many people will think of Social Media first. This is the most prosperous era of Social Media, right? It can be said that almost everyone who uses a smartphone must have a social media app on their device, whether Instagram, Facebook, Youtube or TikTok are all platforms that can be used to build brand awareness, interact and interact. with customers Including creating ads to target audience Social Media will have tools to help us measure results. and create advertising campaigns as we want

4. Content Marketing

Content Marketing is a branch of online marketing. It will create content or content that focuses on educating customers. or answer questions that our customers might be interested in instead of focusing on selling products About the brand only to drive revenue into our business. It will focus on showing sincerity and giving the right knowledge to customers instead. It can come in many forms, including blog posts, graphics, e-books, podcasts, or video formats.

5. Email Marketing

Email Marketing is a way to help brands stay in touch with their customers. or the easiest way to follow Whether it's sending a promotion, discount or something special, it's easy to do via email. An international survey found that 60% of people who received email offers were more likely to convert or eventually become our customers.

6. Video Marketing

Video Marketing is a very popular online marketing field. Especially the video marketing on YouTube, which in Thailand is a platform that is second only to Google, it can be said that it is a good opportunity to start marketing on Youtube, whether it is creating a channel to increase views, build brand awareness or Buying Ads are all good options.

7. Influencer Marketing

Influencer Marketing or for many People should understand and see the picture as a product review. of celebrities, celebrities, net idols or famous people of that industry This is another way of marketing as well. Whereas we have to choose to find influencers who have a fan base that matches the target audience that we want to sell products to. will be considered successful It's not like you can hire anyone to review any kind.

8. Affiliate Marketing

Affiliate Marketing means being an affiliate or partner with any business. However, there will be a commission of % (Commission) in exchange for the general public to promote the products and services of the business. For example, sometimes on Podcasts or Youtube Videos, we will find that the channel owner will talk about the service and tell us that. If interested, use the above code to win a discount. which if we go to buy as the owner of the channel tells us Channel owners can get a % Commission from the business itself.

🔸 What people often misunderstand

With the time we do the same marketing May be printed media, magazines, advertisements on television, etc., we will be able to touch. See what the lost money will get. such as wasting money ordering flyers printing will get flyers back to distribute But in the world of digital marketing, things are a little different. Because some things you may not be able to touch or reach at the moment. It may take time to measure results. So this story makes many people.

It is often misunderstood that Digital Marketing is a process that does not require a lot of investment. no money can do Which we will say "wrong" is not at all, but it is not right either. Because even the platforms that are open for you to use for free, such as Google, Facebook, when we want to do various promotional ads. It also costs money to buy time and space for ads together. Especially if you want to do serious marketing. Investing is almost no different from offline marketing.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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