What is Facebook audience lnsights?

What is Facebook audience lnsights?

In this article, I would like to present about those who do business through the Facebook application. Have you ever wondered how much you promote? Your product is not able to penetrate your target audience. In this article, we would like to present about facebook audience lnsights is something that will help online merchants to make it easier for you to find your target audience. If you're ready, let's go see it.

Get to know your Facebook audience lnsights

Facebook audience lnsights is a tool that provides statistical analytics about usage on different segments. on the facebook application Which you will be able to see without any cost. In which the use of this tool will allow you to be able to select your target audience correctly and match the target audience of your product more. And in addition, you can also be used to improve the advertising to match the interests and behavior of your target audience is effective enough.

How many categories does Facebook audience lnsights have? and how it can be divided as follows:

Facebook audience lnsights can be divided into 5 categories, which can be divided as follows:

1.Demographics

It is about demographic characteristics and general information about users such as gender, age, education, occupation, etc., in which the more detailed the better. Because this will allow you to be able to target audiences precisely. This will allow you to be able to promote ads to people who are interested in your product exactly enough. In this section, you can see detailed information about that target group. It will allow you to be able to understand your lifestyle and interests in various areas. Of the target group more sure enough

2.page likes

Is what you can say that you are able to see that your target audience is liking what pages. In which the page that your target audience has liked is related to your product or page to what extent?

which if your target audience is liking other pages that are close to your product It can be said that this target group is able to promote advertisements.

3.location and language

is anything related to information about housing or about the language used. The information in this section will allow you to be able to know where your target audience lives. and what language do you use to communicate? It can be said that it is important information that can help you to define the advertising to the area of your target audience precisely.

4.facebook usage

is about information about the frequency and nature of the use of the target audience of interest. including the use of any device In accessing facebook, the information in this section will allow you to be able to know whether your target audience is characterized by the use of Facebook. How are you each day? And how often do you access facebook? This type of information will allow you to learn the behavior of the target audience itself.

5.purchase activity

is information about the nature of past purchases and income. for example frequent purchases of electrical appliances Or the purchase of pets and others, etc., in which this information will allow us to know information about the purchase. of your target audience how often they make purchases

Using audience lnsights for efficiency

1. Choose the target group to be as specific as possible.

You need to select your target audience as specific and specific as possible. That is to increase the chances of reaching real customers. And that will give you more chances to meet with customers who are ready to buy your products. You don't have to spend money on advertising to people who are not your target audience anymore.

2. Making a customer persona

is that you create an identity in the name of the customer that is not in your business In which you define the characteristics of the target group that has been analyzed from gender, personality traits, including behavior related to life. So that you can understand more about your target audience. In order to bring to the planning of advertising.

3. Competitive Page Target Audience Analysis

is that you have tried to use data from audience lnsights to be analyzed in a group of competitors' customers can be called who the customer group of the competitor is And most of them have behavior in using facebook. And what areas are you interested in? You will be able to apply the information in this section to your target audience.

How are you doing? I hope this article will be useful for all readers. And see you again in the next article.

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