What is Facebook Pixel❓

What is Facebook Pixel❓

Remarketing requires an effective tool. to help online marketing Get results as intended. Today we're going to get to know Facebook Pixel, a tool that will help you reach your audience. and able to find the brand's customers And the more you meet the target audience. In addition, STEPS Academy will walk you through how to install a Facebook Pixel that you can easily follow like a pro.

👉🏻How does Facebook Pixel work?

Once you install and embed the code or pixel into the website or landing page that you want to drive the audience clicked from Facebook Ads Banner, the pixel will start working as follows.

Collect data. The pixel code records the behavior of an audience clicking on a page. Whether it's scrolling through the website, clicking on different parts, or even clicking on the product in the cart, but press it out first.

Embed cookies when collecting all customer information. The pixel code syncs with FB cookies embedded in the audience's browser page since they previously clicked on Facebook Ads. To mark that the browser of such users is the target audience that we will use to continue retargeting and this is why you see Ads for the products or services that you have visited. Visit the website following when you go to Facebook or Instagram.

👉🏻 What can Facebook Pixel be used for?

Make a Standard Event on Facebook

We will put the Facebook pixel code on our website in case there is a general campaign goals, also known as Standard Event, which consists of

- press order

- Collect Leads from people who sign up on the website

- Register, fill out the form on the web page.

- Fill out or upload payment documents

- Press to select the product in the cart

- Press checkout to buy stuff from the website

- Search information on the website

- View information or read content on the web

- Click on the incoming contact from the web page.

- Select a product by specifying additional details

- Press to donate

- Find the location of the brand

- Press to reserve brand services

- Claim Free Trial

- Press send information to apply for various transactions

- Press Subscribe

Make a specific campaign on Facebook.

In addition to general campaigns as listed in Standard Event, we can also do specific campaigns. By setting up other details by yourself, called Custom Event, this kind of campaign must use specific keywords.

👉🏻How to install Facebook Pixel

Installing the Facebook Pixel requires two steps:

Create Facebook Pixel Code

- At the Ads Manager page, click the menu on the top left.

- Click the menu “Pixels”

- Click Create a Pixel

- Name the Pixel

- Click Create to finish

Install Facebook Pixel Code

There are two ways to install Facebook Pixel Code on your website: install it yourself or email the installation process to others.

1. Manually install Facebook Pixel

- Click Manually Install the Code Yourself.

- Press Copy the part that is Base Code below

- Put the code in the header section of every website page.

- Enter the name of the website to check your Pixel's functionality.

- Click Send Test Traffic.

2. Email the Facebook Pixel installation process.

If you hire a professional to manage the website You can email me how to install the pixel. with the following steps

- Click Email Instruction to Developer

- Enter the email address of the person you want the Pixel to be attached to.

- Click Send to send an email.

- When the email has been sent, click Done.

Technology is always changing. If you want to hit the online market It is necessary to better understand people's media consumption behavior in the digital world. Keep up to date with trends. It is important to get to know and learn new tools that can be applied in proper marketing planning.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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