What is GOOGLE ADS❓Why should business owners know

What is GOOGLE ADS❓Why should business owners know

It is an era of competition, an era of advertising. online marketing in order to reach a group of customers or target groups of the business No matter where you look, you'll see a lot of ads. Today, let's get to know another channel for online advertising. that can reach the target audience very efficiently Are you wondering what advertising is doing?

Google Ads, or full name is Google AdWords, is a tool for online advertising on Google's network. The service provider is not anyone else, that is, Google, which is the number one search engine in the world that over 99% of Thai people find information. By providing the service, we only pay for advertising when someone clicks on our ad. or has published advertisements that meet the objectives Which the service has a variety of channels to choose from in order to reach our target audience or customers, it can be seen that Google Ads is an online advertising media service that will help us reach our target audience. even more

🔹 What kind of ads does Google Ads have?

1.Google Search

It is an advertisement that uses Keyword or search terms to reach the target audience. Google Search will display ads on the first page of Google, similar to SEO, but will see results faster. and have a cost to do By charging the cost, Google will be charged Pay Per Click (PPC) or charged per 1 ad press.

2.Google Display Network

Google Display Network or GDN is an advertising network of Google Adwords where we are able to advertise in text. An image or a .gif image file can be used as an ad image. and then show ads to various websites that are partnered with Google. Google currently has more than a million websites ever.

3.Video Ads on Youtube

Advertising in the form of Video Ads on Youtube has a wide variety of ads that we can choose from as follows.

- Display Ad

It will show banner ads on various Youtube pages. It will be next to the vdo and above the Suggested Video.

- Overlay in-video ads

Display overlay ads on YouTube videos.

- TrueView in-streams ad

It is a video ad format that will be displayed before / in the middle / after the YouTube video. We can press the Skip button to skip the ad after 5 seconds of the ad.

- Supporter card

It is a type of ad that serrates the card for a few seconds and clicks the icon in the top right corner. of the video to browse the card.

- Non-Skipable in-stream ad

This ad is a video ad format that precedes the main video, where the ad must be completed before the main video can be viewed. The length of the video is 15-20 seconds.

- Bumper advertising

This ad is similar to Non-Skippable in-stream ad is a must-watch ad. but will have no more than 6 seconds

- Mastheads

Finally, this ad will show a banner on the home page of YouTube or the home page of YouTube.

🔹 Summary

Google Ads is an online advertising tool on the Google network that helps us reach more target audiences or customers. There will be expenses for advertising. There are a variety of advertising formats that we can choose from to meet the goals we set. If you're interested in advertising through Google Ads, consider choosing an advertising format that fits your business model to make your advertising more effective.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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