What is inbound marketing?

What is inbound marketing?
For anyone who runs a business and has ever had a problem with marketing that doesn't work or not? If you have ever encountered a problem in this article, we would like to present about marketing that will help your business to be better, to leave each other. If you're ready, let's go see it.
Get to know inbound marketing
Inbound marketing is what is known as Attraction Marketing that uses methods to send important messages by delivering content that is valuable and important to the recipients at the right time. which compares valuable and useful content to the audience like a magnet And when you send out that information, you wait for the right time to meet with the audience looking for the content as well as another magnet that meets. In which way you do not need to be the one who walks to find or stuff the content to the target audience But the way your target audience will be attracted to and approach you by yourself.
What is the reason for inbound marketing?
It's easy to increase the chances of closing the sale. and faster and also have better performance And it can also increase the attraction of people close to your target audience to meet and get to know you through various channels as well.
Working principle of inbound framework
At present, the work of inbound framework has 3 parts which are
working principle of attract
It is the attraction to make strangers approach you that you may not have known before. In order to get to know you through planning work and through creating good and quality content in various channels. For example, making seo-related content on a website or blog through search optimization to search for keywords that the target audience will find.
Working principle of engage
is what changes the stranger you can attract. to become the person you know With various methods as follows, such as getting to know each other through forms But you will have to rely on a strategy to obtain some information from the other side where the information is obtained voluntarily. Which should be something that you can use to build content. to attract more strangers to you
working principle of delight
is the transformation of a known person into a knowledgeable person. By starting to learn about the other party that the other party is interested in what and what needs. and then you gradually Always give that to the other person.
What type of business is suitable for inbound marketing?
The first business that must be mentioned is a business in the form of Business to Business because this type of business is characterized by selling products that customers can take advantage of in their own business. Which is a product at a relatively high price By doing inbound marketing, it can allow the other side to know about your product without having to waste a lot of time asking and answering each other. and can also build credibility and trust
How are you? Hope this article will be useful for all readers and see you again in the next article.
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