What is Influencer Marketing❓

What is Influencer Marketing❓

Influencer Marketing has been playing a role in various businesses in our home for almost 6 years and still tends to grow more every year. Especially since 2020, when the Covid-19 epidemic has caused many brands to start moving their businesses to online platforms, noticeably more.

As a result, the old media began to gradually reduce its role every day. In addition, according to the statistics of the social media access rate of the Thai population in 2020, Thai people access the Internet and social media as high as 75%. In addition, social media accounts have increased by 4.7% or accounted for 52 million (increasing up 2.3 million accounts from 2019)

It reflects that nowadays Influencer Marketing is growing steadily and is an important tool that brands are really indispensable. Today, The Growth Master will take everyone to see how to do Influencer Marketing.

🔸What is an influencer?

Influencer (Influencer) is an influencer on social media. It is the person who makes content published on various platforms such as Blog, Instagram, Facebook, YouTube and has people interested in following. The more followers you have, the more influence you have. Most of the followers are young people, from young children to working age. And they tend to conform to the content or what the influencer says is easy to persuade. because it feels closer and more sincere than the advertising media of various brands

🔸 Types of Influencers

Influencers can be categorized into several types. Most of them are divided according to the number of followers as follows:

1. Celebrity / Mass Publisher

This group has the most followers ranging from 100,000 – 1,000,000 people, usually celebrities, singers, or other famous people.

2. Key Opinion Leaders (KOL) / Professional Publishers / Specialists

This group is people who have specific interests or expertise. The content therefore attracts a specific group of people. But if you can tell an interesting story There may be general people to follow as well. The number of followers of this influencer group is uncertain.

3. Micro Influencers

This group has approximately 10,000 – 100,000 followers. They tend to be people who create content on general topics such as lifestyle, eating, traveling, and product reviews.

4. Nano Influencers

This group has approximately 1000 followers, usually people who specialize in a specific subject. but has a strong follower base Can build credibility and persuasion as well.

The advantages of doing influencer marketing

1. Reach and convince consumers better than other marketing methods

Consumers will feel more intimacy than advertising from the brand itself. whether on television, radio or banners on various websites because they feel that there are real users of the product and the person they know and better convince consumers

2. Affect the brand image

Choosing the right influencer will improve your brand image. or may change the brand's image at all, for example, herbal soaps that were originally targeted by elderly customers but want to expand the target group into teenagers The selection of influencers among teenagers also has a greater impact on how they think about the brand. and help consumers make purchase decisions

3. Content

Influencers create, whether in text, images or clips, are likely to be shared easily and quickly. Make your products or services to be widely publicized within a short time.

4. Reduce online marketing costs in the part of SEO (Search Engine Optimization).

Because Influencer will help encourage customers to search for product information (website) on various search engines such as Google, Yahoo, and Bing.

5. Measure and evaluate

Brands can see the response from the reach (Reach) is the number of views and the number of engagement (engagement) is the number of likes (Likes), shares (Shares), comments ( Comment) to the monitoring and tracking of website visitors who clicked on the link from the influencer and then went to shop on the brand's website. to assess whether the strategy was successful or not. and make it better to plan your next strategy

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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