What is Loyalty Program❓

What is Loyalty Program❓

Turning to technology to help in business is another good option for business people. In this article, I would like to present about a program that will help shops or businesses that are more comfortable, sure enough. If you are ready, let's get to know the program called Loyalty Program.

🔹What is Loyalty Program?

is a program that helps merchants or businesses of various types Build customer loyalty Or as we call it Customer Loyalty, which is a part that helps to build long-term relationships with customers and is another form of customer relationship management. This will make the customer to be engaged with your product. And not change my mind, sure enough.

🔹 How does the Loyalty Program work?

Loyalty Programs work pretty easily because it's a simple membership system. It can also be automated in any POS system with a CRM feature where you just need to register customer information such as customer name, date of birth. Contact phone number and email only After completing the registration of the customer's information, the system will save the information for you. for example products that customers like customer buying behavior and many more etc. When you have the information, you will understand your customers better. This is a good result that will make your customers come back to buy your stuff again, sure enough.

🔹 How many types of Loyalty Programs are there?

At present, the Loyalty Program can be divided into four types, which are loyalty cards, stamp cards, cashback programs, and membership tiers.

1. Loyalty card

Loyalty Programs in the form of loyalty cards are very popular and widespread. Your customers will earn reward points every time they shop or use the service at the store. There are criteria for customers to receive points that vary from store to store. When customers accumulate points, they can use those points to redeem for discounts. Gifts or prizes are all sure enough.

2. Stamp card

Stamp collecting cards are a very popular card used in beverage shops. convenience store For example, a simple 7-11 has a collecting card called All member itself. By the function of the stamp collecting card, customers will receive stamps when purchasing items. and when the customer has accumulated the amount or the amount that the shop has already set Customers may receive a discount from the store. or using reward points instead of using cash to pay for products or can be exchanged for drinks as well

3. Cashback program

Loyalty Programs in this category are Customers will be refunded in the form of % and can be accumulated for future discounts. for example TrueMoney customers get up to 13% cash back when shopping online, etc. In this form of Loyalty Program can be done directly through the store manager like the POS system StoreHub has Beep Cashback as a cashback membership system. which customers can use as a discount

4. Classification of members

Membership tiers are organized by categorizing customers based on the store's spending. for example Sizzler Restaurant will divide customers who are members into 3 levels which can be divided as follows

The first level is Green Level is the registered customer Emember. The second level is Gold, which is when the customer has accumulated a total of 8,000 baht. within 12 months or buy a Sizzler Member card 399 baht

And the third level is Diamond level, which is when customers have accumulated a total of 16,000 baht. within 12 months As you will notice that the customer to change the membership level must be subject to the terms and conditions of the shop itself.

🔹How good is the Loyalty Program on the POS system?

The Loyalty Program is part of the CRM. And as part of a POS system, this feature that connects directly to your back-end system can help you save time on managing customer relationships and be able to serve your customers faster. In addition to that, there are features that help you interact better with your customers. which are as follows

-CAM keeps history about customers

It is a collection of customer information that is useful in order to keep track of customer news and marketing of your store.

-Keep a history of the customer's purchases each time.

Keeping this history is so that you can create promotions that are tailored to your customers' needs. You can also offer discounts on products that customers like as well.

-Send messages to multiple customers at the same time

This saves you time in sending messages to let customers know about the promotions of the store.

-Create a point-based CAM

In order to encourage customers to use the reward points for your store itself. which is considered beneficial for both parties

- Organize promotions for customers

Creating a promotion for that customer It will help that customer come back to shop at your store.

Creating a POS system will help you collect customer information in various fields and can also save you a lot of time.

🔹How can Loyalty Program help merchants or businesses?

1. Help to increase sales

Using this program will help you increase your store's sales. This is because your membership and loyal customers have trust in your store. That's where your sales will increase.

2. Reduce competition in terms of price.

The Loyalty Program allows you to stay ahead of the crowd and cut down on the price competition. Because it will help to add value to your products and services. It also helps to attract new customers as well. At this point, customers will be impressed with your store. This makes other stores unable to become your competitors.

3. Help attract new customers

You can use this program to offer discounts to new customers who have signed up for a subscription. This is because customers tend to expect to receive a discount in becoming a new customer. Offering a discount at the outset will keep your customers interested and impress them and make them want to come back to shop with you.

4. It helps you to have a group of customers who support your store.

Turning regular customers into customers who support your store comes from the fact that you have made a quality program.

5. Help you save a lot of money

It is well known that finding new customers is There are costs and time costs. Therefore, being able to retain your loyal customers is good for your business.

6. Easy access to information

What are the advantages of using the Loyalty Program to collect customer information in your business? That is, you are able to offer promotions that meet the needs of your customers. Because the information you have received will be useful for you to use in planning your marketing, sure enough.

I hope that in this article, all readers will receive knowledge and benefits. See you again in the next article. Thank you.

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