What is Online Marketing ❓ What is it ❓ How to use it ❓

What is Online Marketing ❓ What is it ❓ How to use it ❓

Everyone should know that by now. online marketing has become a major marketing channel of various brands That is very effective, especially during the COVID-19 period where everyone has to rely on online channels. In this article, we will come to a clear summary of what Online Marketing is, what it is and how to use it.

📌Online Marketing

Online marketing is marketing or advertising through various online channels. which can be measured (Different from offline media that is difficult to measure) Online sales channels that we are familiar with, such as Facebook, Instagram, LINE, Google, YouTube, and many more. Those who do online marketing need to have their own online channels first. At least 1 channel, whether it's a website or Facebook Page, so that when they go to advertise or promote, customers will click to get to know the business. or more of our products Whether it's a website or a Facebook page, we call this page a Landing Page or Sale Page or Money Page, depending on what people call it.

What is the difference between OFFLINE MARKETING and ONLINE MARKETING?

Offline marketing is doing everything that doesn't require internet, such as print media (magazines, newspapers, brochures, posters, billboards, etc.), while online marketing is marketing on any medium that we can perceive from any screen except TV such as phone. Mobile phones, computers, tablets, etc.

That means The marketing style of both of these really is. Then the method or process is the same. different in the platform or area where different media What we do will show more. (Actually, there may be some steps or some processes that are different. but the essence is the same)

📌Benefits of Online Marketing

- Measurable: Online marketing is measurable. Unlike offline, it is difficult to measure results. By measuring it, it looks at the clicks. The source of the click (Source), which, to see clearly, requires a data capture tool such as Google Analytics, or if you want to measure clicks easily, you can use bitly as well.

- Can set advertising budget : Online Marketing can clearly set advertising budget. Whether it's Google or Facebook ads, it can be determined that How much budget do we have per day? For example, we tell the system that 500 baht per day, the system will spend no more than this advertising budget.

- Charge when goal is achieved : Online advertising such as Google and Facebook advertising can be targeted. or campaign objectives And the system will only be charged when the ad has achieved the objective. The system will only charge when someone clicks (Pay Per Click, PPC) or if we set that If you want your ad to show a lot, a lot of people will see it. The system will charge you either CPM (Cost per 1,000 Impressions) or you will be charged for every 1,000 impressions (but if you show less than 1,000 impressions, you will be charged for example 500 impressions. will be charged 50% of CPM)

- Flexible : can advertise 14 days and then stop You can change your ads at any time or if COVID-19 suddenly spreads. You can post an advertisement for a week, unlike other media. that has difficulty adjusting, changing, canceling or requesting to stop

📌 Advantages of online marketing

- You can choose to target a specific population. Advertising (Ads) online can choose to target or try to reach who, which group of people, where they live. How old are you? What behavior It can be said to be more specific than offline advertising.

- Numerical data is available for analysis Online marketing will have numerical data or various metrics for us to see. What do our customers or users do on our website? Or how many people saw and interested in our Online Ads? These numbers can be used to make decisions and plan further online marketing.

- Convenient and highly flexible Online marketing is already quite convenient than offline selling, whether it's the convenience that comes with customers or merchants. Customers will have more time to research and make decisions.

- Lots of choices As we have already mentioned that Online Marketing or Digital Marketing has many branches. And you can do it in many ways, whether it's doing SEO, doing Google Ads, or doing Facebook Ads, or doing any Ads on other platforms.

- The cost is not very high Compared to the old advertising on TV, radio or newspaper spaces in the old days. Online marketing does not require a very high budget. Sometimes thousands are enough to start shooting Ads on Facebook. But of course, if you want to get the best performance It may require a budget that is comparable to that of older ads.

📌I want to do ONLINE MARKETING, what should I start with?

Any form of marketing should start with careful planning. have both short term plans Long-term and a backup plan in case the unexpected happens, online marketing is the same. What you should put in the first place will be in terms of branding, how the brand is, who sells it, and what personality is it Persona) What platform will you use to drive your business? When these things are ready, the last important thing that is indispensable is “Budget and Personnel”

Because of the fact that business owners have to accept that it is. Marketing online today is very costly. Both in terms of management and staff wages to take care of (almost the same old marketing) because online marketing is something that requires personnel with specialized skills That's why most of the online workers are paid high. So don't forget to allocate this budget tight. Because if there is a problem here when it may cause the whole system to crash.

It starts with understanding our own business first, what we sell and who will buy our products. What channel should it come from? when we understand our business to be able to communicate with the agency or personnel with knowledge and understanding of online marketing To help each other plan to achieve our business and marketing objectives.

Online Marketing (Online Marketing) is not difficult. We just know our products. and can define a clear target group Just as our products can be known. and easily generate sales in the online world

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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