What is Search Engine ❓ How can it help your online business❓

What is Search Engine ❓ How can it help your online business❓

👉🏻What is Search Engine?

Search Engine (Search Engine) is a program to find information related to what Search Engine users want to know. By using Search Engine, when people type a word or phrase with what they want to know. (also known as keywords) in the search box Search Engine will display a list of websites, videos, images, etc. (depending on what we search for) related to that term. So that people can continue to find the information they need.

In addition to providing answers, Search Engine also has statistics. This answer program observes which outcomes are selected. or not being selected from that keyword and use search statistics to select the best results for the next search. This increases the likelihood that what it offers will be the most accurate or useful to the searcher. (These techniques are broadly referred to as Machine Learning.)

👉🏻How many types of Search Engine are there?

Currently, there are two main types of Search Engines that are used around the world as follows:

1. Crawler Based

The working principle is that the Search Engine service provider will send a data collection program (Bot) to all websites on the Internet, then the Bot will climb through the web pages of the website. to store information that What content does each web page contain? What is the story involved?

Crawler Based is the most popular search engine type in the world, with Google, Yahoo, Bing Baidu, and most popular search engines being Crawler Based.

2.Web Directory

Web Directory is a website that compiles a large list of websites. and then divided into different categories When viewers come to the Web Directory, they will go to the categories that interest them. which in that category will have a list of many websites Viewers will search for interesting websites in order to find more information.

👉🏻How does Search Engine benefit your business?

Today, Search Engine Marketing, also known as Search Engine Marketing (SEM), is very popular because search engines are one of the most active websites in the world, with 3.5 billion people looking for them every day. Information with Search Engine In Thailand, Google is the number one channel that people use to search for products and services.

imagine that When people search for information about products and services Then they see your product first. How much will it increase business opportunities?

Therefore, in addition to the Search Engine is useful to help people get the information they want. is also an important marketing channel This will help business people to offer products and services to consumers as well.

👉🏻 Working Principles of Search Engine

If you are someone who is interested in marketing on Search Engine, one of the basic information that must be understood is the working principle of Search Engine. will be able to customize ads or website content to increase the chances of your product can appear at the top of the search results

In this article, we would like to explain the working principle of a popular Search Engine like Google because in addition to being popular number one in Thailand and other countries. Other search engines (Yahoo Bing Baidu) have the same working principle.

👉🏻 By working principle of Search Engine, there are 3 main steps which are

1. Crawling : collecting information

Before Search Engine finds the answer for us He had to collect information first. By using a program called Web Crawlers (which some would call a bot or spider) to follow links. or various websites To collect URLs, website content, images and videos when bots find it. Or a new website page, it will scan and send data back to the database. to index and keep searching for new web pages

2. Indexing : Indexing

When the bot has finished collecting data The next step is indexing. This is the process where Search Engine will check, store and organize website information in the main database. It's like putting a book in a huge library that stores all the web sites in the world.

Importantly, if we are a website maker Our website must be indexed. So that the website has the opportunity to be displayed on Search Engine when people come to search to see. and come to use our website

For Google's Search Engine, we can allow bots to collect website information. Ready to be indexed immediately with the Google Search Console tool and check that our website has been indexed. By typing “site:domain.com” into the Google search box.

3. Ranking : ranking the results

The last step before Search Engine brings answers or information to us. is to rank the websites to choose the best results for us. which the criteria for the ranking of all Most are still kept secret.

Although the ranking criteria are kept secret. But the website And online marketing is also a study to find a way to make your own website to be ranked in the first page of Search Engine by following news updates. and study Search Engine algorithms until it is the origin of Search Engine Optimized (SEO).

👉🏻Familiarize yourself with the Search Engine algorithm.

Search Engine's algorithm is a system used for analysis. and evaluate all the pages of the Search Engine indexed website. and determines which website Which search results should be shown? For example, Google's algorithm will have a factor in terms of

Meaning of the query : Understanding the purpose of the search. For example, if we search the word “Exercise equipment” Google will pull a website page that is a product type to us, but if we search the word. “Exercise Equipment Reviews” Google will pull the page of the website that is the type of article or topic related to user reviews for us.

- Page relevance : is an assessment of the relevance between the website page and the Keyword that the web page will show us to answer the question or the Keyword that we use to search or not.

- Content quality : Measure the quality of content. It is an assessment of the quality of the content of this website. measured by internal factors and many outside such as Length of content, illustrations/videos, backlinks, etc.

- Page usability: Page usability assessed based on responsiveness, page speed, and security on both PC and mobile.

👉🏻 Top 5 Popular Search Engine that people around the world use

Of course, number 1 goes to Google, of course, but let's try to get to know the top 5 Search Engines and see what each has its strengths (in case Google crashes one day, so we can have a backup 5555+).

- Google

Google is a great Search Engine. and the most comprehensive in the world It dominates the search engine market with over 90% market share worldwide.

There are many and complex algorithms to collect data. indexing and the ranking is efficient It provides excellent search results that it is one of the tools that our daily life is indispensable.

- Microsoft Bing

Bing is second only to Google, which is owned by Microsoft, with a 2% - 3% search engine market share. For those who want to try new tools But it is similar to Google in many respects, with the same search results for websites, images, videos, places, maps.

- Yahoo!

Yahoo is another popular website. Which is an email service provider and is the third largest Search Engine in the world as well. With an overall market share of nearly 2%, Yahoo was once a very popular Search Engine. But it has declined over the years and has been overshadowed by Google.

- Yandex

Many people may not be familiar with each other because Yandex is a popular search engine in eastern countries. Despite having only 1% overall market share, it is one of the most popular search engines in countries like Russia, Turkey, Ukraine or Belarus.

- Baidu

Baidu is the most popular Search Engine in China. Although the overall global market share is at 1% but in China Instead, it has 80% market share with billions of searches every day.

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Examples of various brands that we take care of online marketing

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