What is storytelling ❓ what does it look like ❓

What is storytelling ❓ what does it look like ❓

What is Storytelling?

Storytelling is the meaning of sharing. story through narration It is a form that can be transmitted Communicate experiences that may have a story-driven process format that is important for the audience or audience to participate, gain a shared experience, empathize, understand the content that the communicator or storyteller wants, e.g. to make it memorable, entertaining. inspiring as well as making decisions to buy or invest In business storytelling, story telling can also be used as a way to teach culture, beliefs, religions and traditions and values in society and is known for storytelling This makes learning more efficient than any other form of learning.

🔹How to get started with Storytelling?

First of all, we have to realize that storytelling is a science and art. which requires tying the story and telling the story to be compelling to the end and remember By telling a good story, there must be a perfect balance between a conflict or a turning point. To become something that everyone has experience to share. For example, the Leica Monochrom is an expensive camera. But it takes a narrative about what the legend of the camera is. And how does this camera come from in the past? So why do camera players want this camera? Check it out for Leica Monochrom's Soul series ad httpv://www.youtube.com/watch?v=0gLY1vGyvX8 or Moleskine, which uses a method of tying its own products to celebrities of the past. Like novelist and journalist Ernest Hemingway, Moleskine uses the story that Ernest Hemingway is used in this product, even though Moleskine was born after Ernest Hemingway. Suitable for subjects such as black cover color, easy-to-carry size, and many others.

🔹How many types of Storytelling are there?

- The kind of narrative that makes things abstract. more tangible including changing complex information to make it easy to understand

Oftentimes, we are faced with confusion and trying to come up with new ideas and ideas in storytelling. It will help us to be more approachable and understandable. Think about the times when we learned or heard stories. It will help us understand the concept, although perhaps in real life. it really works The teacher might give an example of a story. that is a problem with numbers or complex data

Storytelling also helps us visualize more concretely, transforming complex information. let us understand bring up a story that is almost intangible Bring it together and improve it to become a clearer idea. This is what business today. It should be used as a marketing strength.

- The kind of storytelling that can connect people to each other.

Just like the story we've learned before. story communication can substitute for the language of the alphabet We understand the origin story of a hero or hero, including the story of Kai Rong Ban or Muay Rong, and even stories about love and heartbreak. We will be able to process the emotions and feelings shared through these stories. communication on these matters able to reach the human spirit and the connection among people

although at present Our world is divided into regions, countries, but stories still connect the feelings of the people. In addition to language, culture, religion and politics, it connects to create society and country. various human feelings It also keeps people connected. So, say, stories made us who we are or stories made us still human today.

🔹Storytelling what does it look like

1. Understand and see the importance of having a story and applying it to the right marketing

2. Learn why businesses or organizations need to learn to use stories or storytelling to grow their business and grow their organization.

3. Stories in different ways that affect the brain and mind of the listener or the audience of the brand or organization.

4. A set of questions that need to be answered before the story can be structured for more effective storytelling.

5. Planning and compiling stories for communication and content marketing through Story telling Canvas.

🔹 How can you use the stories you create?

1. Your blog

You can use your blog to tell your story in length, or you can use individual blog posts as a synopsis. For example, you could write a post that gives examples of businesses in your circle and write a post about what they do. Or you can write blog posts about customers struggling with certain things and how they have overcome them.

2. Video

Any stories you can think of about yourself your business or your customers You can take those stories and turn them into interesting videos. Nowadays, making video clips of various stories is not as difficult as in the past. Because there are many applications that you can choose to use as you want.

3. Your page

The pages here are usually related to the company. If blogging is what you tell your story about. A page is something you use to tell your company's story, such as a company website. What you should do to attract attention is to tell the story of your company's history or solve problems in the past into different stories. This will attract a lot of people.

4. Ads that hit the mark

An effective storytelling can capture the attention of the audience. You can use this powerful storytelling as an advertising campaign to grab the attention of your customers, just like a bait hook.

5. Attracting new employees to join your team

A great story in addition to being able to attract customers. Often times, these stories can attract great employees to work with you. especially if the story inspires or help them open their eyes to the world You have a very high chance of getting great people to work with you.

storytelling marketing Therefore, it is a channel or tactic to advertise a business, advertise a product or service that helps customers get a good experience together. Make it easy for them to have feelings for you. That will make it easier for them to decide to buy. Knowing this, all private business entrepreneurs. Try introducing yourself or introducing your Product & Services through storytelling techniques.

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