What is the 20% Facebook Text Rule❓ Question that many people wonder.

What is the 20% Facebook Text Rule❓ Question that many people wonder.

Advertising through platforms like Facebook is very popular these days. business owner including marketers They often promote their pages or advertisements through this platform to reach huge customer groups. Due to the large number of Facebook users

But when shooting Ads Ads on Facebook each time, we often run into problems. And probably the top problem is that too much text makes Facebook disapproving. Today, let's delve deeper into what is the 20% Facebook Text Rule? It's a question that many people wonder.

🔹What is the 20% Text Rule?

The 20% Facebook Text rule is that the text in an ad image cannot exceed 20%, or approximately one-fifth of the image's total area. This is to prevent ads with too much text that are annoying to the viewers. Imagine an ad with a lot of text. If we see it often You might get frustrated and bully and don't want to use Facebook at all.

Every day, thousands of people place tens of thousands of ads on Facebook. In order to maintain the quality and user experience, Facebook uses an algorithm to validate messages. on the picture and give ratings to that work, divided into 4 levels as follows:

1. OK : The message is looking good. The ads are working normally.

2. Low : The message is slightly overdue. Ads will be less accessible.

3. Mid : The message is moderately overdue. Ads will be much less accessible.

4. High : The message is very overdue. Ads may not work

🔹Facebook Text 20% rule with different types of ads

The 20% Facebook Text rule definitely applies to image ads like Single Image Post or Link Post, and if other types of ads like multiple image ads (Album, Carousel) or Video ads will this rule apply too? no? The answer is that Facebook considers every image according to the 20% Facebook Text rule. Video, Full Experience, or Canvas ads look at the thumbnail video, so just designing an image without too much text should suffice.

🔹 How to check the text in the image before placing an advertisement

Instead of placing ads in a quandary, Facebook has a tool that allows us to check images first called Facebook Text Overlay ( https://www.facebook.com/ads/tools/text_overlay ) by simply uploading the image you want to check. take a test Then the system will tell if the text in the image is appropriate or not.

🔹 The text in the picture is more than 20%, what should I do?

1. Reduce the font size.

Reducing the size of the text in an image is the easiest way. If you can't edit the text But don't make it so small that you can't read it.

2. Adjust the layout of the text.

Facebook uses algorithms to verify photos. that it takes up very little space So try hitting a grid divided by 9 spaces. If you can adjust the placement of the text to be in the same grid, then your Ads are more likely to pass this rule.

3. Concise content

You may shorten the content, for example, just use interesting keywords on the image. Then explain further in the Caption section. For example, "Product A is open for reservation today" within the time, only "open for reservation".

4. Change Ad Format

Try Think outside the box. You may change from a static image. with full content packed into a Carousel, several still images arranged in a row and then add content to each image instead. Or change it to Video, it may make your ad look more attractive as well.

5. Request for special exceptions

We can ask Facebook to approve ads with excess text. The exception cases are:

- book cover or album cover

- Images of products with letters such as packages

- Screenshots from the game

- job poster images or publicity poster

🔹Why 20% text rule?

Back in the days when Facebook started to buy that ad. One concern that arises on both the user side and on the Facebook side, it is I don't want this communication channel that used to be fun and entertaining to use into a yellow pages full of text ads. which may affect Facebook users and may be annoying until you stop using it This rule is therefore set out to control the use of images in advertising with not too much text.

🔹So why repeal this rule, even though it's been in effect for many years?

The reason from the representative of Facebook said something like To help brands and advertisers to work more smoothly while maintaining a good experience in using Facebook The new rules that are currently being tested Brands and advertisers are now free to use text in their images without any restrictions. Instead, Facebook will manage its own reach by reducing its reach. The more text, the less the reach will be. In fact, in order to control the entire inventory in the system, the number of ads like this is not too much.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick