What is the difference between Consumer and Customer❓

What is the difference between Consumer and Customer❓

Have you ever wondered how Customer, consumer and client differ? Even though it's strange Roughly, customers, customers, shoppers, but when they are written differently The meaning is different. When we sell our things, we need to think about User/Product Therefore, we tend to focus on Content that will make our "customers" interested, but in reality. In marketing, there are both consumers and customers, which are users/products and customers. Let's look at each word one by one and see what words are used and what they mean.

1. Consumer: means a consumer, a person who buys things for use. which is a person who buys goods or services for their own use For oneself, it's easy to say that "people use goods or services" or may be called consumers.

2. Customer: means a customer, a buyer or a service user. is a person who pays or pays in exchange for that product or service which may not necessarily be the consumer itself, that is, the person who is the “buyer” or “decided to buy” a product/service, which he may buy for his own use Or you can buy it for someone else to use.

Now with many There should be no problem with the product because the consumer and the customer are the same person and thus choosing Audience is not very difficult. In this case, the clear picture is selling to a group of working people who are the users of the product themselves. such as buying mobile phones, restaurants, etc.

But with some products, the consumer and the customer may not be the same person. For example, children's food is the person who actually uses the product, but the person who decides to buy the product is the parent. Products for the elderly will be in the same category. And that will require strategists to plan for the right Audience. (Which may have to do both groups or you can choose any one group)

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