What is the McKinsey 7S model marketing strategy❓

What is the McKinsey 7S model marketing strategy❓

Determining a roadmap for implementation It is very important to the success of any business. Although the roadmap is the forecast of the future, it is what guides the operation. It's not a manual that implements it. then must be successful because there must be other elements or factors that must be included as components and help in implementing the plan. Using 7s McKinsey as a conceptual framework for bringing the plan into action Practice is a strategy. That can be an indicator of the action plan that there are advantages, disadvantages or weaknesses that need to be addressed.

If there is a question What are the factors that contribute to the success of the management of that organization? There must have been many answers. And one of them is organizational efficiency that is a key factor. The study also found that “the model of the organization (model) does not have much effect on the success of the organization.” Compared to the business organization, it is the store layout or structure that affects its success. less than efficiency or management strategy in marketing

Therefore, the tool used in management as a universal principle is the 7s McKinsey or the conceptual framework used to consider and plan for defining the strategy in the organization. It is also a concept that wants to present that the efficiency of a business organization is caused by the relationship of 7 factors which are:

- Strategy (Strategy) is planning activities within the organization. by allowing the plan to be laid out that is consistent and appropriate to the changes in the external environment and within the organization which is intended to help support the organization to have capabilities over competitors

- Organizational structure (Structure) refers to the structure of the organization that shows the relationship between authority and responsibility. including the size of control, the integration of power, and the decentralization of executive powers. The work structure can be divided according to function, according to product, according to customer, according to region appropriately.

- Style (Style) style in the work of the executives. It is especially important for senior management. Will influence the feelings of employees within the organization. More than the words of the management

- System (System) is an analysis of the organization's work system in all matters, including the management system. operational systems such as information systems, planning systems, budgeting systems, control systems purchasing system System for recruiting and selecting employees system in training as well as a system for paying compensation

- Personnel (Staff) refers to the selection of competent personnel. Continuous human resource development

- Skill is a consideration of the skills or expertise of the organization as a whole. that have expertise or expertise in any field

- Values (Shared Value) refers to values shared between people in the organization. oneness

Hard elements : Strategy, Structure, Systems

Hard elements are easily defined and directly influenced. They are tangible elements such as documents, strategies, and mission statements that companies use to inform decisions. There is also an organization chart showing the business structure. to make sure everything runs smoothly.

Hard elements answer the 'what' question about the business.

- Strategy : What is the company's driving strategy?

- Structure : What teams do you have?

- Systems : What official systems guarantee work progress?

Soft elements : Staff, Skills, Style, Shared Values

Soft elements are less tangible qualities that companies exhibit through their work, including Staff, Skills, Styles, Shared Values that have evolved through collaboration with different teams.

Soft elements answer the 'who' and 'how' questions about business.

- Staff : Who are the employees of the company?

- Skills : How skilled are these workers?

- Style : How do corporate leaders inspire their colleagues?

- Shared Values : How will the company show its core values?

📌How to use McKinsey 7S model?

Strategy

Think about what sets your company apart from the competition. You should have a clear idea of who your customers are. And how will you meet the needs/solve problems/help achieve your goals?

Structure

How is your company divided into enterprise level? What responsibilities does the team have? You may find that as your business grows, you need to expand the structure. to manage emerging talent

Systems

processes, procedures, and information systems that support business The authority in the organization's system must be clear. And the technical system must be managed and maintained neatly. to facilitate the work of the team

Staff

Employee details in terms of history, age, gender, and character. Evaluate the team you have. and see if they are operating in the proper capacity. Can it help with career growth?

Skills

The overall ability of the team and unique skill sets of team members You should know what core competencies your team members have. includes features that may expand the department's offerings.

Style

Practical methods for achieving organizational goals and overall corporate culture style Executives who are innovative and helpful to the goals of the organization. using internal resources such as time, budget

Shared Values

The idea of an organization's approach should be visible through external work. and internal culture of the organization Ignoring values puts your company at risk of competition. And employees may not feel connected to their roles. leading to a reduction in performance

📌 Elements of 7s McKinsey

have different characteristics which can be divided into 2 types: the tangible part can be applied, imitated or adapted part 2 Intangibles include the way of thinking of people, the culture of each organization. and skills in working

📌7s McKinsey concept

It is an analysis that can be used in a variety of situations, for example to improve performance. Examine internal factors that may change in the future. Arrange to increase or decrease the necessary units for efficiency of work. It is also used to determine the best way to use a presentation strategy. This is to adjust the work process to be effective in accordance with the implementation of the strategic plan. It is a concept that emphasizes that these values are central to the development of all important elements of the organization.

📌 Summary of 7s McKinsey

It is a fundamental conceptual framework that analyzes the 7 variables that are essential to the success of a business. By applying the results of the analysis to formulate strategies for the best benefits and efficiency for the management of the organization itself

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